The new ABC in music - it's all about your artist brand

Robert Witoschek — Wed, 14 Sep 2022 13:43:19 +0000

Montag, 7 Oktober, 2024 - 14:00

House of Music, RAW Gelände, Revaler Str. 99, 10245 Berlin

Sprache:

Englisch

Preis:

50 €

THE NEW ABC IN MUSIC: IT’S ALL ABOUT YOUR ARTIST BRAND
A GUIDE TO CREATE YOUR KICK-ASS ARTIST BRAND STRATEGY ON A COASTER

WORKSHOP SUMMARY
To be successful as an artist a strong artist brand strategy is one of the most fundamental elements of your music career. Without a personalized long-term plan for your brand the chance for sustainable success - even if you’re making outstanding music - is close to 0. The world’s biggest artists show that making it to the top is no coincidence, but hard work that needs a concrete basis, an overall strategic perspective and intelligent actions for a strong artist brand and everything that comes with it.

Within the workshop The new ABC in music: it’s all about your artist brand participants learn what an artist brand strategy is, how to build one and how to bring this strategy to life. The program is divided into three parts:
in the first part a variety of brand, identity and strategy related terms will be distinguished followed by an introduction to artist brand strategies in general, the basic concept as well as the target group and the need to build a strategy. In closing of the introduction the Artist Brand Canvas (ABC) is introduced as a handy tool to help building artist brand strategies.

The second part focuses on the process of building the artist brand strategy. After clarifying the brand ownership and identifying stakeholders involved in the brand, participants are introduced to the framework of an internal and external situation analysis including a SWOT analysis. To lay the foundation for the actual strategy building process participants are introduced to the concept of The Golden Circle by Sinek as well as the Identity-based Brand Management model by Buhrmann as the underlying scientific models for the pro- cess. After defining the artist brand identity participants learn how to create the right messaging and artist brand story, how to constitute the respective brand image and how to identify the right brand touch points.

DATES

07, 08 and 09th of October 2024, 2pm

PROGRAM SYNOPSIS

AN INTRODUCTION: BRAND, IDENTITY, STRATEGY
1. artist, personality, brand: what are we talking about here?
2. what is an artist brand strategy?
3. who needs an artist brand strategy and why?
4. a new tool to help you build your strategy: the artist brand canvas
BUILD YOUR ARTIST BRAND STRATEGY
1. who owns the brand, who works the brand?
2. things to know before we start
3. let’s do some science, then we’re good to go
4. defining your artist brand identity
5. articulate your messaging
6. constitute the brand image
7. identify your brand touch points
BRING YOUR ARTIST BRAND STRATEGY TO LIFE!

Workshop

Kommunikation

Branding

Artist branding

Beginner

Hide Registration link:

The Press Photo - a hands on workshop

Robert Witoschek — Mon, 14 Mar 2022 08:18:38 +0000

Montag, 23 Mai, 2022 - 13:00 bis 19:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Lukasz Polowczyk

Sprache:

Englisch

Preis:

35 €

Do you struggle in front of a camera? Are you perpetually dissatisfied with your press photos? Would you like for them to reflect your artistic persona and music more accurately? During this workshop I will help you conceptualise a photo shoot (art direction, location, styling, lighting, type of photography etc.) and put together a mood board / visual brief that will articulate your ideas clearly. I will also guide you through a series of exercises create to overcome camera-fright.

Target Group
Artists who want to optimize their visual identity and are looking to take press pics that are qualitatively up to par with the best artists in the game.

Learning Outcome
In this workshop you will learn how to isolate key narratives that correspond to your music and artistic persona. You will translate this information into a visual concept in the form a visual directive for a photographer. You will go through a set of exercises designed to overcome “camera fright” and help you give the camera and the photographer what they need to capture an expressive, vivid and emotionally connected photo.

Workshop

Promotion & Marketing

Hide Registration link:

musicpoolberlin.net - Artist branding

The new ABC in music - it's all about your artist brand

The Press Photo - a hands on workshop