musicpoolberlin.net - communication

Beyond Algorithms - Self-Empowered Artist Communication outside of the big Platforms

Andrea Goetzke — Thu, 27 Mar 2025 11:22:26 +0000

Dienstag, 8 April, 2025 - 18:30

Refuge Worldwide, Niemetzstr. 1, 12055 Berlin Neukölln

Sprache:

Englisch

Free ticket here.

Many musicians rely on social media when it comes to communication, promotion, and growing their audiences. On the few popular platforms they are dependent on the given business practices and at the mercy of intransparent algorithms and their changes. While this dependency on a very small number of private platforms as communication infrastructures has always been problematic, many musicians currently struggle more than ever with the question of how to organize their communication, now that the biggest social media companies have pledged their allegiance to the new US government.

Is social media a reliable tool for musicians’ means of communication? What alternatives are there? Can musicians leave the platforms or will the reduced attention make them irrelevant? What’s a good long term strategy? What are ideas for diversifying communication strategies in music? What are experiences with online communities, chat groups, newsletters, radios, press outreach, offline communication etc.?

We look forward to discussing ideas and experiences of communicating as an artist, and to having a clearer orientation afterwards around how to approach outreach and communication in this day and age.

This community evening is co-curated by Ivo Sloman, via our open call.

Panelists:

Steffi von Kannemann (she) - is co-founder of the Berlin music agency Better Things, who has been running the PR and marketing campaigns for Rosalía, Caroline Polachek, Mø, Aurora, a.m. Additionally Steffi is working on diverse projects, connecting international music players with Germany. She is giving workshops and speaking at conferences. Steffi was also co-founder of Parenthood in Music, the first initiative in Germany to improve the working conditions for parents in the music industry.

Zoë Mc Pherson (they) - is a French/northern Irish artist, performer, sound designer, spatial sound shaper, DJ, curator, and founder of SFX label & interdisciplinary conspiracy. Mc Pherson has developed an arc of accomplished albums and EPs. Alongside their releases, Mc Pherson has performed live and DJ'd at a steady stream of esteemed events and venues across the world from Berlin's CTM Festival to MUTEK Mexico, The Hague's Rewire to Novas Frequências in Rio de Janeiro. Mc Pherson's own node within the global information exchange is SFX, a multimedia platform they founded in 2020.

Mimi Mitina (she) - is a Berlin-based indie-pop singer-songwriter and ukulele player originally from Ukraine, who is also organizing Music Producers meetups in Berlin; community manager, ex-co-founder of øhr.

Marek Tuszynski, Executive Director and co-founder of Tactical Tech, is an artist, designer and curator working at the intersection of technology and activism. Marek is also a filmmaker, producer, teacher and provocateur whose creative interventions span media from film and radio to television, books, exhibitions, public spaces and the web. For 30 years, he has worked at the intersection of technology and politics, information and activism, and the consequences of living in a quantified society. In 2023, Marek was recognised by Mozilla Rise25 Awards as one of the artists and visionary leaders actively shaping a more ethical, responsible, and inclusive future for the internet.

more speakers to be announced soon

Moderation & Co-Curation:

Ivo Sloman (he / they) - is a Berlin- and Hamburg-based musician with a background in different fields of media. Ivo also builds instruments, virtual ones – e.g. for NI’s sampler Kontakt – and real ones, one of which has already been played at Elbphilharmonie. Having been part of different bands and projects over the years, nowadays Ivo mainly performs and produces dreamy electronic music under the moniker Korora, currently finishing the debut EP.

Make Like A Tree (he) is a quintessention of travels expressed in music and visuals created by Sergey Onischenko – an artist from Ukraine who is touring round the world and spreading his indie-folk tunes with a touch of non-conformism and beat generation ideas. Soundscapes of Make Like A Tree will bring you to inner worlds of nature, woods, mountains and songs of whales on the bottom of the ocean. Usually performing as a live act, for us Make Like A Tree will play a selection from his sublime vinyl collection.

Venue

The venue is the Refuge Worldwide event space / office at Niemetzstr. 1 at Böhmischer Platz in Neukölln, NOT the radio station / Oona bar on Weserstr.

Schedule

doors 18:30
start discussion 19:00
DJ Set 20:30
End 22:00

We have to end at 22:00 at Refuge. For those interested in more conversations, we can move to a nearby bar afterwards.

Netzwerk Abend

Social Media

Promotion & Marketing

Networking

Kommunikation

communication

Online Communication

Outreach

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CREATING MORE ENGAGING CONTENT

Robert Witoschek — Mon, 13 Jun 2022 09:17:24 +0000

Montag, 22 August, 2022 - 14:00 bis 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Yvonne Hartmann

Sprache:

Englisch

Preis:

22€

The internet and social media offer countless opportunities to present yourself and your music etc. to the public. You no longer necessarily need a PR agency or marketing department to reach your target group or fan base. A smartphone can already fulfill the technical requirements necessary for this. But given the flood of information and audiovisual content, it's more important than ever to convey engaging content. But what is my message? What makes me particularly unique? And how can I package this in appealing content?

IMPORTANT: The focus of this workshop is on the visual aspect and content and less on the strategy itself.

Learning objective
This workshop provides you with the basic knowledge to create your content in an appealing way and to plan it sensibly.

Target group
Music creators, bands, individuals who want to create and plan engaging content.

Content planning
- How do I create content that authentically reflects me, my music and my brand?
- Storytelling
- How do I plan my content effectively?
- Task: Develop content formats + a possible posting plan.

Create content
- Tools + accessories for smartphones (I would bring a few accessories to try out)
- Composition
- Editing
- Organization
- Exercise 1: create interesting photos (with the discussed tips + tools)

Workshop

Artist Development & Management

Promotion & Marketing

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Find your Audience! Public communication in 10 easy steps

Robert Witoschek — Tue, 15 Mar 2022 08:17:05 +0000

Montag, 11 April, 2022 - 14:00 bis 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Sprache:

Englisch

Preis:

22 €

You’re a talented and hardworking artist hoping to become famous and rich. For that, you need to build an audience. In this workshop we will cover various strategies on how to establish your public presence and develop consistent public communication.

In this workshop we will engage with topics such as:

how to build your website/ what elements it should contain
what should be in your press kit
what social media you should be present on
which dedicated music platforms are appropriate for you
how to set up a newsletter and why you should have one
what other options for communications exist
how to find out where’s your audience
how to optimize/improve your efforts
what useful tools, services and methods will help you to be consistent

There will be enough space and time for asking questions and you will be provided with digital handouts for your reference.

This workshop will inspire you or teach you something whether you’re just starting up your musical career, experiencing first success or you’re a veteran within your genre.

After this workshop, you will be fully equipped to establish or improve your online presence. You’ll be able to decide which communication channels are best suited for you and how to use them correctly. Services and tools presented to you will help you to communicate with the public as smoothly as possible.

Workshop

Promotion & Marketing

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Digitales Personal Branding und Story Telling

Robert Witoschek — Mon, 16 Dec 2019 12:13:38 +0000

Montag, 17 Februar, 2020 - 14:00 bis 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Sprache:

Deutsch

Du willst in der Musikbranche beruflich erfolgreich sein? Du möchtest Dein Leben durch Deine kreative Arbeit finanzieren? Du möchtest, dass Dein kreatives Schaffen oder Deine Projekte möglichst viele Leute erreichen?

Dann kannst Du entweder darauf warten, entdeckt zu werden oder dass Dir die Jobs zufliegen - oder aber Du kannst auch aktiv etwas dafür tun.

Da wir einer konstant zunehmenden Menge von Daten und Informationen ausgesetzt sind und immer weniger Zeit haben, diese zu verarbeiten, kann es ein Ansatz sein, sich selbst bzw. sein Projekt als „Brand“ oder „Marke“ aufzubauen - mit einer klaren Botschaft, einer klaren Zielgruppe, effizienter Kommunikation und eben einer Strategie.

Wie das funktioniert, erfährst Du in diesem Workshop.

Inhalte:
* Welche Kanäle sind relevant?
* Wie baue ich am besten Reichweite auf?
* Wie finde ich meine eigene Story?
* Wie erstelle ich einen Pressetext?

Lernziel:
Dieser Workshop hilft Dir dabei, Deine persönliche Strategie aufzubauen - mit einer klaren Message, einer definierten Zielgruppe sowie den wichtigen Kommunikationskanälen.

Workshop

Promotion & Marketing

Branding

communication

Beginner

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Überzeugende Präsentation und Präsenz für MusikerInnen

Robert Witoschek — Fri, 29 Nov 2019 11:58:38 +0000

Montag, 13 Januar, 2020 - 14:00 bis Montag, 20 Januar, 2020 - 18:00

House of Music, Revaler Str. 99, 10245 Berlin

Marie Antoinette

Sprache:

Deutsch

Du verlierst den Faden beim moderieren, also sagst du gar nichts mehr? Sprechen auf der Bühne fällt dir viel schwerer als zu singen oder spielen? Du weisst nicht was du sagen sollst, wenn du einen Booker anrufst, geschweige denn, dass du dich traust zu verhandeln? Eigentlich willst du nur spielen...
Als Musiker jeder Art seid ihr neben eurer künstlerischen Tätigkeit auf das Netzwerken angewiesen.
DIY-Künstler bewerben und bemustern sich immer häufiger selbst um Sponsoren zu finden, Bookings zu bekommen um Musik zu platzieren. In der Bühnensituation navigierst du dein Publikum durch das Konzert.

Beides soll überzeugen.
Dieses Seminar stellt dir Handwerkszeug bereit in Echtzeitkommunikation mit Publikum und Veranstaltern souverän zu sprechen, gerade wenn du dich überfordert fühlst.

Ziel des Kurses
* Spaß und Souveränität beim Moderieren und Booken
* Interaktive Kommunikationstechniken für On und Off-Stage-Kommunikationssituationen

Themen
* Sprech-Denken
* Situationsanalyse
* Individuelle Wirkungsstile und Charaktere
* Sprechangst | Lampenfieber
* Stimmhygiene
* Storytelling | Argumentation
* Stichwortkonzepte | Kurzreden

2 Termine
13.01.2020 - 14-18 Uhr (Verhandeln im DIY-Booking)
20.01.2020 - 14-18 Uhr (Venue Kommunikation & Stage Moderation)

Workshop

Promotion & Marketing

Tue, 01.08. ENGLISH WORKSHOP - How to succeed as a DJ in the electronic music scene

Eileen Möller — Thu, 27 Jul 2017 13:14:27 +0000

Many young DJs dream of playing in clubs, living from their DJ gigs and traveling not only through Germany but also around the world. After a few years of unsuccessfulness, however, there is a certain disillusionment among many DJs. The bookings do not come in, in the social media hardly anyone shares their mixes or releases. In this workshop, we will discuss the causes and explain all the Do’s & Don’ts as well as established success strategies, that will help you to get into the clubs.

Agenda:

DJ self-awareness: What do I want to achieve? Passion vs. Professional DJ career
Presentation of established success strategies: 4 DJ gig guarantees
Typical errors that you should avoid
Make & publish your own music
The Turn: All of a sudden you are asked, other organizers contact you
Professional working
continuity
Communication via social media / Free Content / Remixes
DJ Fees: Strategies and market value
Signing at a booking agency
exclusivity

Lecturer: Dr. Jan Michael Kühn

Price: 15€

Start: 2 pm

Registration.

Booking

Networking

Promotion & Marketing