Emerging artist campaign planning workshop

Robert Witoschek — Wed, 22 Sep 2021 09:51:06 +0000

Montag, 1 November, 2021 - 14:00 bis 18:00

*** ONLINE WORKSHOP ***

Sprache:

Englisch

Preis:

20 €

All artists want "success” – but what that success looks like is very different for ever artist. For most, it’s growth of some sort: more followers, more listeners, more live bookings. That growth doesn’t happen by accident – it comes because of focused hard work around some sort of campaign plan. But every campaign is different – this session will help you decide what (measurable) success is for you, and how to build an organised campaign to get there.

Attendees will need to bring along a simple plan for what they would like to achieve in their career in the next 12 months – and have some ideas of how to make these achievements a reality.

Target group:

Songwriters, musicians, and performers who want to plan out their next career steps in actionable detail.

Learning outcome:

Attendees will be able to decide the marketing/career campaign plan that is useful for them
Attendees will identify what marketing approaches will work for them and which to ignore for now
Attendees will use SMART planning tools to set actionable campaign targets

Content

Planning a campaign means knowing who your targets are so that you can plan to connect with them – so who are you campaigning to? Is it the public, or is it useful people within the music industry – or both?
Once you know your targets, you can decide the most effective forms of marketing and communication – as well as choosing the platforms to use, which messages to communicate, and what songs/imagery should be used – and how.
Attendees will do primary research on real-world artists in the session, and will feedback on other attendees' campaign plans.

Workshop

Career

Planning

project management

Goals

managing expectations

Advanced

Beginner

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CANCELED! The Power of No and Managing Expectations

Robert Witoschek — Fri, 30 Oct 2020 13:57:59 +0000

Montag, 14 Dezember, 2020 - 16:00 bis Dienstag, 15 Dezember, 2020 - 18:00

*** ONLINE WORKSHOP ***

Keno Mapp

Sprache:

Englisch

PART 1

“A lot of people are afraid to say what they want. That’s why they don’t get what they want.” Madonna

COURSE DESCRIPTION

If it is from your family, friends, promoters, friends, your lover, or your family, as a professional artist boundaries need to continuously be set for the upward development of your music career. You never should sell yourself short and always be compensated for your unique skills. Join me and let’s learn how to say NO.

Curriculum

1.) Let’s first understand the vibe people get when they hear NO
2.) Teaching others the value of your work
3.) Developing a No, that does not reject
4.) Setting your standard and giving value to your craft
5.) Why do we need it more than them?
6.) How to find the middle ground when saying No and sticking to it
7.) Developing your own Gentle NO.
8.) Being mindful of your tone
9.) Selling your soul is not an option
10.) Having high expectation about yourself and your craft
11.) Burning bridges versus establishing your standards
12.) Placing a realistic value on your craft
13.) Making sure that quality is easily recognized in you and your music.
14.) You deserve to be compensated
15.) Saying NO is not bad
16.) Increase your value in a day (TIPPS)
17.) Q & A

Part 2

“One thing the music industry has taught me is to manage my expectations.” -Q-Tip

COURSE DESCRIPTION

Strange that there has always been this idea that if you make a record or get signed to a label, that all of a sudden a Royals Royce and Private Lera Jet pops up in your front yard. That is not going to happen and if you’re not realistic about all the hard work involved and many steps that need to be taken in order to reach the top, you can find yourself very discouraged surrounded by family and friends saying, “but I thought you were a Star?”. Let’s learn what to really expect out of your efforts, the time it could take along with some tricks to best position yourself in a place so that your clear with what will come your way and not become discouraged when a Million did not sell from your first release.

When I started I knew that all I needed to do was release my album and then the world would be mine. I was invited to Warner Bros., Sony, Universal, and I knew that I was going to get the million-dollar deal but the music industry does not work like that and I soon found that it would take years and a lot of hard work before anyone would recognize me at all. The overnight sensation is not going to happen. Let’s learn how to get real so that we don´t get discouraged.

Curriculum

What it really means to be a professional musician

1.) Blood, Sweat, and Tears
2.) Making the commitment
3.) Holding the Vision, Staying the course
4.) The Scarifies in the name of Music
5.) Making the Recording
6.) The Cost$$
7.) The Album is not perfect? Can we start over?
8.) Releasing your first song or album
9.) Chasing Radio (Not!!)
10.) The Reality of Touring
11.) The easiest way to make a professional video
12.) Waiting for the phone to ring. Universal, I know they will call
13.) My first royalties check arrived
14.) The reality versus the fantasy
15.) Special Q & A to make sure everyone has clear, real-life examples that will support and make sure that you stay in the music game for the long run.

DATES

Part 1 The Power of No // December 14th 2020 - 4pm-6pm
Part 2 Managing Expectations // December 15th 2020 - 4pm-6pm

Workshop

Soft Skills

say no

managing expectations

Beginner

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musicpoolberlin.net - managing expectations

Emerging artist campaign planning workshop

CANCELED! The Power of No and Managing Expectations