musicpool intern's blog

Artist Meetup#12: Pictures

musicpool intern — Thu, 22 Nov 2018 16:58:50 +0000

it's crazy how time flies! On tuesday November 20th we had our last Artsit Meetup of the year, hosted at internet Explorer, on of our beloved venue in the heart of Neukolln. The weather was cold, but luckyly the musical entertainment provided by DJ Panni Simai (Raised on Robbery) and our talended guests did managed to warm everyone up.

Here below a list of the artsist that introduced their work and a few pictures of the night. We'll see you in 2019, with the next Artist Meetup!

Indra Bahia was the first one to go: she's looking for someone keen to help her with her new music video

Josh Savege has just completed a 2 months tour doing exclusively living room concerts thanks to Sofar Sounds, and he just released a documentary out of this experience. He's looking for a female vocalist he could collaborate with, an agent and somenone who could teach him how to improve his Ableton skills

Nemo Hill was definetly the yougest ouf our crew! Only 16 years old, he wanted to have a feedback to his son "Mr Popular"

Eclat Crew presented themselves: a new female* trans and non binary electronic music collective based in Kreuzberg: feel free to join them!

Tatiana Heuman showcased her latest music video "Quemò Tu Curuy", taken from her latest EP out a few months ago on Astro Nautico

Tara Nome Doyle Norwegian-Irish singer-songwriter, born and bred in Berlin-Kreuzberg, looking for someone to collaborate to her project, a folk-chamber pop with a pretty minimalistic imprint

Dance Depot are an instrumental band, and they are looking for singers who can add vocals to their tracks

Magnea gave us a little sneak peak of her tracks produced by Air Max' 97

Modern Pop String Trio: this super young guys from Ukraine did a very sweet last minute performance at the end of the Artist Meetup! They're based in Ukraine but looking to move to Berlin, and find new artists with whom they can collaborate.

Networking

Artist meetup

Artist Meetup#12

Musicians Networking

8. Nov: Community Evening - The Management Hypothetical @ Most Wanted Music

musicpool intern — Fri, 09 Nov 2018 17:56:10 +0000

On November 8th we did a little experiment during our community evening, hosted as part of the "Most Wanted: Music" conference. The discussion was moderated by ADAM TOWNSEND from APRA AMCOS, our partner for the night. Inspired by Geoffrey Robertson's "Hypotheticals" TV series in Australia, we decided to explore the decision-making process of an imagined artist's career with the helpl of some expert managers: ROWAN BRAND - Founder and Director of Tribe Management and ALESSIA AVALLONE - Founder and Director of Language of Sound.

We created a fictional character, Sarah the great, and asked to our two guests for the night, both music managers, how would they have managed the development of such artist. What came out was an interesting and stimulating discussion, which highlighted two different and both valuable perspectives on artist management: one more flexible and heavily focused on music, while the other one more structured and with a more dense timing schedule.

However, what we want to do, is to hihlight here a few suggestions, useful for both managers and artists, that came out of the discussion:

Look out for gigs, as much as you can

Playing live is always a good way to test your sound, and to become accostumed to have an audience. Start with small venues, then move progressively towards bigger ones, do small tours, maybe as a support act of a bigger artist

Do radio shows

Radio shows are having a huge comeback, and they are a great opportunity for an artist to showcase your taste as selector

Use social media in a sensible manner

Unfortunately is hardly to avoid social media in these days. But the good news is: you don't have to be aggressive. There are ways to develop a sensible way to communicate online, and remember: is a great way to connect directly with fans. If there's a social platform that you prefer over the other (i.e.: Instagram, Twitter) try to focus on tha one

Focus on music

For Alessia, music comes first: if you're an artist, take your time to develop your skills, your artistry and how you want to present yourself to a broader audience. If you're a manager, allow your artists to spend time with their crafts: it will benefit both in the end

Is not enought to have a nice song

Rowan pointed out a critical issue: sometimes, music is not enough. The way you tell your story also plays an important role. Marketing must not be forgetten here. Something that Rowan likes to go with his artists, is to create nice and engaging mailing lists, maybe with a trck to download. He pointed out how social media, despite being a direct and easy way to communicate with fans, might fall out of fashion after a while, while mailing list can be something that grows consistently

Don't be afraid to ask

Ask for help! To everyone who can give it to you

Open new income streams

Nowdays, we all know that selling music is not a reliable way to earn money. Be creative: try to look for new income streams: merchandising, for example, can be not to expensive to produce and bring some cash back to your pockets ;)

Community Evening

Apra Amcos

Management Hypothetical

SOUND IT UP: and the winner is...

musicpool intern — Sat, 20 Oct 2018 06:18:00 +0000

If you've followed our page this summer, you'll surely be aware that we launched a campaign to create a sound logo for our brand. On our last community evening, we took the chance to explore a bit deeper what soundbrandig is, how artists can exploit the more marketing oriented side of music to have commission work and make money of that, and how this later spot might also pose some issues in terms of ethics. Guests comprised our partner for the sound branding competition, Christian Mix-Linzer from Tracks & Fields, music supervisor Niko Floss and artist Queen Alaska.

But we know that all you want to hear is the name of the winner of the competion... and here we go: Ettore Carcano, a BIMM student, was the one who grasped the final prize! His unique mixtures of different music styles and background noises embodied perfectly the spirit of Music Pool Berlin. Well done Ettore!

Mon. 24.09, Community Evening - Shoot It Yourself x Music Pool Berlin: The Art and Relevance of Music Videos – Discussion and Music Video Premiere

musicpool intern — Thu, 23 Aug 2018 10:28:15 +0000

We are happy to present the premiere of freshly produced music videos, as outcomes of an intensive workshop led by the film director Stephanie von Beauvais.

This Music Pool x Shoot It Yourself Community Evening will premiere and discuss the videos, and look behind the scenes of conceptualizing and producing a video for your song. How can you make your video a quality short film in itself, and not just an inevitable visual byproduct to your song? How can you create an interesting video yourself on a small budget? What are basic filmmaking skills that you need to know? And what are the experiences of musicians that have just gone through the process of shooting a DIY video?

The second part of the evening will discuss the relevance of music videos in post MTV times. How important are music videos for the promo of a song these days? How do promoters and musicians use music videos in their album or track campaigns? And is a music video only being perceived as a promotional tool or how do audiences appreciate music videos as an art form?

Steph von Beauvaisis a Berlin based director and producer of music videos, documentaries and commercials with more than 20 years experience. She has collaborated with German musicians and bands like Tocotronic, Beatsteaks, Olli Schulz, Marteria, Casper, Laing, 2Raumwohnung, Kreator and several more. She teaches at HTK Berlin and her own music video workshop series.

Michael Mlinskihas more than 10 years of experience of developing marketing campaigns for musicians, such as Drangsal, Marilyn Manson, Ferris MC, or Denzel Curry, currently with Vertigo/Capital, and formerly with Caroline International.

Participating artists:

DJ:
Galina Ozeran (Chikiss aka Galina Ozeran, Video Salon / NOT NOT FUN rec.)
As a child of soviet era sci-fi, Chikiss tinted by the faded glory of suggested futures that never came to be. Her DJ sets are deep cinematic experimental journey - and complement the soundscape of this community evening on music videos.
music: https://soundcloud.com/chikissecrets
mixtapes: https://www.mixcloud.com/chikissecrets/

The project Shoot It Yourself is being realized in collaboration with BIMM and Music Pool Berlin, as well as funding from Musicboard Berlin.

Doors 19:30, Talk starts at 20:00. Free Event.

Location: Spektrum Berlin, Bürknerstraße 12, 12047 Berlin

#MeetTheExpert: our consultant Melissa Perales shares her 3 tips on booking

musicpool intern — Thu, 23 Aug 2018 09:38:44 +0000

Do you know we have a Youtube Channel? It's right here. it gives you the chance to get to know a bit better our consultants, plus receive some quick pieces of advice on music related issues, such as the one below, courtesy of our own expert booking agent Melissa Perales. Enjoy!

#SOUNDITUP! : Deadline Extended (August 26th)

musicpool intern — Thu, 23 Aug 2018 09:28:45 +0000

Surprise suprprise! We've decided to extend the deadline for our soundlogo competition, and give you all an extra week to submit your composition.

Prizes for the competition include a Sound Branding Masterclass with Chrsitian Mix Linzer, CEO of the music synch company Tracks & Fields, and a 300€ Artist fee. Join the competition here: bit.ly/sounditup

Promotion & Marketing

Photos: 16.08 COMMUNITY EVENING - Perspectives on contemporary music cultures in South East Asia - Music Pool Berlin x Pop Kultur

musicpool intern — Thu, 23 Aug 2018 09:22:29 +0000

A few picuters from our latest Community Evening: born from a partnership between Pop Kultur Festival, Goethe-Institut Indonesien and Missy Magazine, we had the pleasure to host a panel with four amazing women coming from South East Asia (Singapore, Philippines and Indonesia), giving us and our audience precious insights not only on the local music scenes, but also on issues concerning perception of gender and feminism. We're very glad to Alyana Cabral, Amanda Keisha Ang, Kartika Jahja and Mich Dulce for enriching the discussion with their voices, perspectives and experiences as activists.

Tue 28 Aug., Artist Meetup #11

musicpool intern — Tue, 07 Aug 2018 12:05:54 +0000

The Music Pool Berlin Artists Meet Up offers a platform for musicians to share their music projects with a wider musician community, ask for feedback, ideas or support, and get to know each other. You can show a new video, play a new track or song, or perform live (only with little tech setup, like singing, rapping with beats, acoustic instruments ..). You can also mention if you are e.g. looking for a drummer, a producer etc.

Would you like to present something at the Artist Meet Up? We have approx. 8 slots á 10 minutes including feedback and discussion with the audience.

Please write an email to andrea (at) musicpoolberlin (dot) net latest by August 20th, 2018, including a link to your music and some brief info on what and why you'd like to present. The event is open to all artists regardless of genre.

At the end of the presentations, there will be time to meet and talk to each other over a drink and some music. It definitely makes sense to come by also for those who are not presenting.

The moderation will be in English, however, you can present in German, if you feel more comfortable, and we will help you translate.

Join the Facebook Event here

@NIRGENDWO
Helsingforser Str. 11
10243 Berlin

Meet The Expert: Melissa's career (pt.3)

musicpool intern — Mon, 30 Jul 2018 11:28:19 +0000

What makes a Music Pool Berlin expert... an expert? In the case of Melissa, is her over 20 years of experience in booking and events organization.

Melissa is well known personality in the Berlin music scene: apart from being a consultant at Music Pool Berlin, she's one of the founders of We Make Waves, a networking platform, a resource, and a presenter for women, trans and non-binary people working in the music industry. Beyond its year-long activities, WMW hosts a three-day festival and conference which brings leading international artists and experts to Berlin. Next to her work for We Make Waves, Melissa also helps with her expertise and know how to the organization of Torstrassen Festival, is part of the board of the music think tank all2gethernow and runs her own event series M:Soundtrack.

Meet The Expert: Melissa and the orientation consultation (pt.2)

musicpool intern — Mon, 23 Jul 2018 10:34:01 +0000

Secon part of our "Meet The Expert" feature! We are getting to know better Melissa Perales, one of the consultants that you can find at our orientation consultation. Never been to one of those? They're free, they're held every Friday and you can sign up here: http://bit.ly/MPBAnmeldung

Who should come to the orientation consultation? Basically everyone, as Melissa says below :)

Label & Verlag

Meet The Expert

Melissa Perales

orientation consultation

Orientierungsberatung

Orientierung