CREATING MORE ENGAGING CONTENT

Robert Witoschek — Mon, 13 Jun 2022 09:16:10 +0000

Monday, 22 August, 2022 - 14:00 to 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Language:

Englisch

Fee:

22€

The internet and social media offer countless opportunities to present yourself and your music etc. to the public. You no longer necessarily need a PR agency or marketing department to reach your target group or fan base. A smartphone can already fulfill the technical requirements necessary for this. But given the flood of information and audiovisual content, it's more important than ever to convey engaging content. But what is my message? What makes me particularly unique? And how can I package this in appealing content?

IMPORTANT: The focus of this workshop is on the visual aspect and content and less on the strategy itself.

Learning objective
This workshop provides you with the basic knowledge to create your content in an appealing way and to plan it sensibly.

Target group
Music creators, bands, individuals who want to create and plan engaging content.

Content planning
- How do I create content that authentically reflects me, my music and my brand?
- Storytelling
- How do I plan my content effectively?
- Task: Develop content formats + a possible posting plan.
Create content
- Tools + accessories for smartphones (I would bring a few accessories to try out)
- Composition
- Editing
- Organization
- Exercise 1: create interesting photos (with the discussed tips + tools)

Workshop

Artist Development & Management

Promotion & Marketing

Kommunikation

visual

content

Strategy

communication

Beginner

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Find your Audience! Public communication in 10 easy steps

Robert Witoschek — Tue, 15 Mar 2022 08:16:47 +0000

Monday, 11 April, 2022 - 14:00 to 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Language:

Englisch

Fee:

22 €

You’re a talented and hardworking artist hoping to become famous and rich. For that, you need to build an audience. In this workshop we will cover various strategies on how to establish your public presence and develop consistent public communication.

In this workshop we will engage with topics such as:

how to build your website/ what elements it should contain
what should be in your press kit
what social media you should be present on
which dedicated music platforms are appropriate for you
how to set up a newsletter and why you should have one
what other options for communications exist
how to find out where’s your audience
how to optimize/improve your efforts
what useful tools, services and methods will help you to be consistent

There will be enough space and time for asking questions and you will be provided with digital handouts for your reference.

This workshop will inspire you or teach you something whether you’re just starting up your musical career, experiencing first success or you’re a veteran within your genre.

After this workshop, you will be fully equipped to establish or improve your online presence. You’ll be able to decide which communication channels are best suited for you and how to use them correctly. Services and tools presented to you will help you to communicate with the public as smoothly as possible.