musicpoolberlin.net - Social Media

Das "How to" zum nachhaltigen Aufbau deiner Künstler*innenmarke

Eileen Möller — Wed, 02 Jul 2025 11:14:14 +0000

Tuesday, 5 August, 2025 - 14:00 to Tuesday, 12 August, 2025 - 18:00

House of Music, Revaler Str. 99, RAW Gelände

Andreas Weckenbrock

Language:

Deutsch

Fee:

35 €

Um als Künstler:in erfolgreich zu sein, ist eine starke Strategie, wie Artists die Beziehungen zu Fans, Audience und Partner:innen gestalten, eines der grundlegendsten Elemente Deiner Musikkarriere. Die größten Künstler:innen der Welt zeigen, dass der Weg an die Spitze kein Zufall ist, sondern vielmehr Resultat harter Arbeit ist, die eine klare Grundlage, eine strategische Gesamtperspektive und intelligentes Handeln für eine starke Artist Brand erfordert. Im Rahmen des Workshops It’s All About The Brand: Das „How To" zum nachhaltigen Aufbau Deiner Künstler:innenmarke lernen die Teilnehmenden, was eine Markenstrategie für Künstler:innen ist, wie man eine solche Strategie erarbeitet und schließlich zum Leben erweckt.

Der Workshop ist in zwei Teile gegliedert: Im ersten Teil werden zunächst unterschiedlichen Begriffe aus den Bereichen Marke, Identität und Strategie unterschieden, gefolgt von einer Einführung in das Grundkonzept der Markenstrategie für Künstler:innen im Allgemeinen, sowie in die Zielgruppe und die Notwendigkeit eine Strategie zu entwickeln. Zum Abschluss des ersten Teils wird das Artist Brand Canvas (ABC) als praktisches Instrument für die Entwicklung vonMarkenstrategien für Künstler:innen vorgestellt.

Der zweite Teil konzentriert sich auf den Prozess der Entwicklung der Strategie Artist Brand. Teilnehmende werden zunächst mit der internen und externen Situationsanalyse, sowie der SWOT-Analyse vertraut gemacht. Um den Grundstein für den eigentlichen Strategieentwicklungsprozess zu legen, werden die Teilnehmenden in die Konzepte des Golden Circle von Sinek sowie in die Identitätsbasierte Markenführung von Burmann als zugrunde liegende wissenschaftliche Modelle eingeführt. Nach Abschluss der Definition der Identität der Künstler:innenmarke werden Messaging und Story der Brand entwickelt und auf die passenden Brand Touchpoints abgestimmt.

INHALTSÜBERSICHT

A EINE EINFÜHRUNG: MARKE, IDENTITÄT, STRATEGIE
1 Künstler, Persönlichkeit, Marke: Wovon reden wir hier?
2 Was ist eine Markenstrategie für Künstler:innen?
3 Wofür brauche ich als Künstler:in eine Markenstrategie und warum?
4 Ein neues Werkzeug, das Dir bei der Entwicklung Deiner Strategie hilft - das Artist Brand Canvas.

B DIE ENTWICKLUNG DEINER MARKENSTRATEGIE
1 Wem gehört die Marke, wer arbeitet mit der Marke?
2 Ein paar Dinge, die wir wissen müssen, bevor wir loslegen.
3 Ein kurzer Blick auf die Theorie
4 Das Herzstück: Die Markenidentität für Künstler:innen
5 Dein Messaging, Deine Story
6 Die Brand Touchpoints

Workshop

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Sound to Vision – Musik visuell erzählen für TikTok, Instagram & Spotify

Eileen Möller — Tue, 17 Jun 2025 15:47:33 +0000

Tuesday, 16 September, 2025 - 13:00 to 18:00

House of Music, Revaler Str. 99, RAW Gelände

Anna Forgách

Language:

Deutsch

Fee:

22 €

ÜBER DEN WORKSHOP

Um was geht es im Workshop?
Der Workshop geht darum, wie Musiker:innen mit einfachen Mitteln – wie eigenem Handy, natürlichem Licht oder einfachen Lichtformern und weiteren hilfreichen Tools – kreativen Content für Plattformen wie Instagram, TikTok oder Spotify produzieren können. Im Mittelpunkt steht die Verbindung von Musik und visueller Identität: Wie erzähle ich mit Bildern oder mit kurzen Videos/Reels eine Geschichte, die zu meinem Sound passt? Mit diesem Fokus erfahren die Teilnehmende, wie sie visuell denken und einen Gestaltungsprozess planen und verwirklichen können.

Für wen ist der Workshop?
Für Musikerinnen, insbesondere Newcomers oder unabhängige Künstlerinnen, die ihre visuelle Präsenz selbst in die Hand nehmen wollen. Wichtig ist der Wunsch, sich kreativ auszudrücken und die eigene Musik auch visuell erlebbar zu machen.

Am Ende des Workshops kannst du:

• deine visuelle Identität klarer benennen und gestalten,
• die Design Thinking-Methode verwenden,
• mit deiner eigenen Ausstattung kreative Fotos und Videos umsetzen,
• einfache Tools gezielt einsetzen, um kreativen Content zu erstellen,
• Bildsprache und Storytelling bewusst mit deiner Musik verbinden.

Du gehst mit einem Moodboard, einer umgesetzten Gestaltungsmethode, konkreten Content-Ideen, ersten eigenen Bildern/Videos und Tipps für deinen Content-Alltag nach Hause.

Workshop

Social Media

Visual Design

Promotion & Marketing

Beginner

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Anna Forgách

Eileen Möller — Tue, 17 Jun 2025 15:38:34 +0000

Social Media

Website

Instagram

Anna is a photographic artist, born in 1995 and raised in Budapest. She currently lives and works in Berlin. She completed her Bachelor’s degree in Design Culture (BA/BSc, 2019) and her Master’s degree in Media Design (MA/MSc, 2022) at the Moholy-Nagy University of Art and Design. Over the past years, Anna has gained diverse professional experience working as a photographer, as an assistant in a photo studio, and as an art teacher at a primary school in Berlin. Since 2022, she has participated in several solo and group exhibitions, including at the Vasarely Museum in Pécs, the Fondation Vasarely in Aix-en-Provence, the SYAA Gallery in Budapest, the Kiscelli Museum in Budapest, and the project space ZÖNOTÉKA in Berlin. In addition, Anna presented her work in 2025 at EMOP Berlin and the Budapest Photo Festival.

Forgách

Sandra Gern

Eileen Möller — Wed, 16 Apr 2025 12:26:38 +0000

Selbstmanagement

Social Media

Songwriting

Promotion & Marketing

Networking

Kommunikation

Instagram

Sandra is a songwriter, producer, and performer. She has already toured with her solo project ‘Polar Noir’ alongside bands such as M83 and Cari Cari and played concerts in Germany, Poland, Austria, and Denmark. At the beginning of 2025, she released her debut album ‘Coming Up For Breath’, on which she combines dreamy, shoegazy synth-pop with environmental themes. The album brought her worldwide attention and rotated in the playlists of over 100 radio stations. At the same time, she works as a freelance music journalist and radio and event presenter. She has hosted and curated the music programme ‘Chelsea Hotel’ on the Munich radio station egoFM for over ten years, and has also been head of the editorial team for more than half of that time. She conducted hundreds of interviews for her programme, including with New Order, St. Vincent, Girl in Red, and Peter Doherty. In 2020, she was awarded the German Radio Prize in the ‘Best Programme’ category for her work and was honoured by the jury with the following words: "Chelsea Hotel is a gem that not only provides entertainment, but also awakens a desire for a style of music that is rarely heard on the radio. Sandra Gern also shows that music moderation can be casual and fact-oriented simultaneously." She therefore knows the music industry from a wide variety of perspectives, and knows how to seamlessly transfer her diverse experience and skills between the different areas.

Gern

Beyond Algorithms - Self-Empowered Artist Communication outside of the big Platforms

Andrea Goetzke — Thu, 27 Mar 2025 11:21:44 +0000

Tuesday, 8 April, 2025 - 18:30

Refuge Worldwide, Niemetzstr. 1, 12055 Berlin Neukölln

Language:

Englisch

Free ticket here.

Many musicians rely on social media when it comes to communication, promotion, and growing their audiences. On the few popular platforms they are dependent on the given business practices and at the mercy of intransparent algorithms and their changes. While this dependency on a very small number of private platforms as communication infrastructures has always been problematic, many musicians currently struggle more than ever with the question of how to organize their communication, now that the biggest social media companies have pledged their allegiance to the new US government.

Is social media a reliable tool for musicians’ means of communication? What alternatives are there? Can musicians leave the platforms or will the reduced attention make them irrelevant? What’s a good long term strategy? What are ideas for diversifying communication strategies in music? What are experiences with online communities, chat groups, newsletters, radios, press outreach, offline communication etc.?

We look forward to discussing ideas and experiences of communicating as an artist, and to having a clearer orientation afterwards around how to approach outreach and communication in this day and age.

This community evening is co-curated by Ivo Sloman, via our open call.

Panelists:

Steffi von Kannemann (she) - is co-founder of the Berlin music agency Better Things, who has been running the PR and marketing campaigns for Rosalía, Caroline Polachek, Mø, Aurora, a.m. Additionally Steffi is working on diverse projects, connecting international music players with Germany. She is giving workshops and speaking at conferences. Steffi was also co-founder of Parenthood in Music, the first initiative in Germany to improve the working conditions for parents in the music industry.

Zoë Mc Pherson (they) - is a French/northern Irish artist, performer, sound designer, spatial sound shaper, DJ, curator, and founder of SFX label & interdisciplinary conspiracy. Mc Pherson has developed an arc of accomplished albums and EPs. Alongside their releases, Mc Pherson has performed live and DJ'd at a steady stream of esteemed events and venues across the world from Berlin's CTM Festival to MUTEK Mexico, The Hague's Rewire to Novas Frequências in Rio de Janeiro. Mc Pherson's own node within the global information exchange is SFX, a multimedia platform they founded in 2020.

Mimi Mitina (she) - is a Berlin-based indie-pop singer-songwriter and ukulele player originally from Ukraine, who is also organizing Music Producers meetups in Berlin; community manager, ex-co-founder of øhr.

Marek Tuszynski, Executive Director and co-founder of Tactical Tech, is an artist, designer and curator working at the intersection of technology and activism. Marek is also a filmmaker, producer, teacher and provocateur whose creative interventions span media from film and radio to television, books, exhibitions, public spaces and the web. For 30 years, he has worked at the intersection of technology and politics, information and activism, and the consequences of living in a quantified society. In 2023, Marek was recognised by Mozilla Rise25 Awards as one of the artists and visionary leaders actively shaping a more ethical, responsible, and inclusive future for the internet.

more speakers to be announced soon

Moderation & Co-Curation:

Ivo Sloman (he / they) - is a Berlin- and Hamburg-based musician with a background in different fields of media. Ivo also builds instruments, virtual ones – e.g. for NI’s sampler Kontakt – and real ones, one of which has already been played at Elbphilharmonie. Having been part of different bands and projects over the years, nowadays Ivo mainly performs and produces dreamy electronic music under the moniker Korora, currently finishing the debut EP.

Make Like A Tree (he) is a quintessention of travels expressed in music and visuals created by Sergey Onischenko – an artist from Ukraine who is touring round the world and spreading his indie-folk tunes with a touch of non-conformism and beat generation ideas. Soundscapes of Make Like A Tree will bring you to inner worlds of nature, woods, mountains and songs of whales on the bottom of the ocean. Usually performing as a live act, for us Make Like A Tree will play a selection from his sublime vinyl collection.

Venue

The venue is the Refuge Worldwide event space / office at Niemetzstr. 1 at Böhmischer Platz in Neukölln, NOT the radio station / Oona bar on Weserstr.

Schedule

doors 18:30
start discussion 19:00
DJ Set 20:30
End 22:00

We have to end at 22:00 at Refuge. For those interested in more conversations, we can move to a nearby bar afterwards.

Netzwerk Abend

Social Media

Promotion & Marketing

Networking

Kommunikation

communication

Online Communication

Outreach

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Storytelling in music marketing

Eileen Möller — Thu, 04 Jul 2024 09:32:49 +0000

Monday, 12 August, 2024 - 14:00

House of Music, Revaler Str. 99, RAW Gelände

Maikol Piardi

Language:

Englisch

Fee:

22 €

Come and join us for an interactive and practical workshop where we will explore the art of using storytelling to enhance your social media music marketing strategy. We will delve into effective techniques for showcasing your story across your social media platforms (Instagram/TikTok), cultivating a deeper connection with your fans.

In this masterclass, you will learn:

• How to craft your narrative framework
• How to integrate storytelling across your social media channels
• How to create storytelling content that connects

Maikol's Infos

Workshop

Social Media

Promotion & Marketing

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Maikol Piardi

Eileen Möller — Wed, 03 Jul 2024 15:32:06 +0000

Artist Development & Management

Selbstmanagement

Social Media

Promotion & Marketing

Networking

Kommunikation

Maikol Piardi is a digital creator, podcast host, community founder, and music marketing coach with Italo-Panamanian roots. He has dedicated over ten years to the Italian music industry, taking on various roles such as hosting club nights and festivals, as well as organizing events. After completing his master's degree in Trade Marketing and business strategies and gaining experience in the fashion industry and sales sector, Maikol decided to relocate to Berlin to further pursue his passion for music. In 2019, he launched Music Travel Guide with the intention of showcasing Berlin-based musicians, producers, and founders. Over time, it evolved into a media platform and Club Membership for music enthusiasts, artists and musicians, helping professionals advance in their careers. As a music marketing coach, Maikol offers individualized coaching programs aimed at helping independent musicians promote their work authentically while effectively connecting with fans. His 1:1 personalized coaching sessions provide guidance on various aspects of promoting one's music career. “My goals are to inspire everyone around me through the actions that I take, the lessons that I learn and the enthusiasm I can share with others.”

Piardi

Create a visually authentic and expressive release campaign

Eileen Möller — Thu, 14 Mar 2024 11:41:50 +0000

Monday, 10 June, 2024 - 14:00

House of Music, Revaler Str. 99, RAW Gelände

Yvonne Hartmann

Language:

Englisch

Fee:

22 €

This workshop deals with the topic of "release campaigns" and focuses on the visual and marketing aspects of a release campaign.
While thematically related workshops on release planning are more concerned with the product(ion) cycle and thus more with organizational and administrative issues, this workshop focuses on unique selling points, creative aspects and, of course, tools and skills that will help you to consider the aesthetic aspects appropriately and professionally in addition to coherent and consistent release planning, so that your release also stands out visually from the mass of publications.

Story 

What is the story behind my album/single? 
What message do I want to send with it? 
Task: Mind mapping

Moodboard  

Budget 

How can I adapt my campaign to my budget?
How do I prioritize my budget?

Team 

How do I find creative people who are best suited to my project? 
How do I coordinate my team?

Assets:  

Cover art 
Video 
Spotify Canva 
Press release 
Press shots 
Social media content 
Merch 
Promo

Timeline 

How much time do I need to plan?

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Aude Langlois

Eileen Möller — Mon, 11 Mar 2024 13:12:52 +0000

Production

Selbstmanagement

Social Media

Soundbranding & Soundesign

Visual Design

Film & Games

Promotion & Marketing

Aude Langlois is a sound artist, musician and sound designer from Berlin. She holds a Master's degree in Sound Studies from the Berlin University of the Arts and a degree in Music and Musicology from the Paris-Sorbonne University. Her work can be found in films, documentaries, theatre and music productions. As a performer, she plays the guitar, accordion, analogue drum machine and handcrafted noise machines through granular and delays effects to create experimental sonic textures. As a tutor and academic advisor (UdK Berlin, Catalyst Berlin), she encourages listening as a prime means of learning.

Alongside Belinda Sykora, Aude is active in the Ekheo duo. Together they conduct artistic research into the relationship between the human voice, technology, artificial intelligence and the ethics of sound. They explore these topics through sonic-visual performances, where improvisation and adjusting to the environment play a crucial role.

Aude's contributions to various projects have been showcased at BFI Flare Festival (London), Transmediale Festival (Berlin) Gaité Lyrique (Paris), Signs and Symbols (New York), CTM Festival (Berlin), ACUD Theatre (Berlin), Festival Rio LGBTQIA+ (Rio de Janeiro), Arte (France & Germany), Sky TV (UK), Westflügel (Leipzig), Märkisches Museum (Berlin), Hosek Contemporary, Berlin, 48 hours Neukölln (Berlin), Gallery Barbara Thumm (Berlin), AMRO (Linz), Pop Kultur (Berlin).

Langlois

TikTok & Reels für Musiker*innen: Erfolgreich sichtbar werden und Fans gewinnen

Eileen Möller — Mon, 05 Feb 2024 11:32:19 +0000

Tuesday, 13 May, 2025 - 14:00 to 18:00

House of Music, Revaler Str. 99, RAW Gelände

Susanna Pavlidis

Language:

Deutsch

Fee:

22 €

Dieser Workshop führt Musiker durch Ansätze und Strategien zur effektiven Nutzung von TikTok und Reels. Wie kann ich TikTok & Reels erfolgreich für meine Musikkarriere nutzen? Welche Art von Inhalten funktioniert? Wie oft sollte ich posten? Um diese und weitere Fragen zu beantworten, werden wir darüber sprechen:

Verstehen der Bedeutung von TikTok und Reels für Musiker
Aufbau Ihrer Musikmarke auf TikTok und Reels
Erkennen von Trends und viralen Herausforderungen: Anleitung zum Erkennen und Mitmachen bei beliebten Trends, um die Sichtbarkeit zu erhöhen.
Aufbau einer einzigartigen und wiedererkennbaren Markenidentität auf TikTok und Reels
Wie erstelle ich überzeugende Inhalte?
Navigieren auf den Plattformen und Einblicke in den Algorithmus

Am Ende des Workshops können Sie eine Aufgabe lösen und erhalten direktes und persönliches Feedback von Susanna.

Workshop

Social Media

Beginner

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