musicpoolberlin.net - Selbstmanagement

Das "How to" zum nachhaltigen Aufbau deiner Künstler*innenmarke

Eileen Möller — Wed, 02 Jul 2025 11:14:14 +0000

Tuesday, 5 August, 2025 - 14:00 to Tuesday, 12 August, 2025 - 18:00

House of Music, Revaler Str. 99, RAW Gelände

Andreas Weckenbrock

Language:

Deutsch

Fee:

35 €

Um als Künstler:in erfolgreich zu sein, ist eine starke Strategie, wie Artists die Beziehungen zu Fans, Audience und Partner:innen gestalten, eines der grundlegendsten Elemente Deiner Musikkarriere. Die größten Künstler:innen der Welt zeigen, dass der Weg an die Spitze kein Zufall ist, sondern vielmehr Resultat harter Arbeit ist, die eine klare Grundlage, eine strategische Gesamtperspektive und intelligentes Handeln für eine starke Artist Brand erfordert. Im Rahmen des Workshops It’s All About The Brand: Das „How To" zum nachhaltigen Aufbau Deiner Künstler:innenmarke lernen die Teilnehmenden, was eine Markenstrategie für Künstler:innen ist, wie man eine solche Strategie erarbeitet und schließlich zum Leben erweckt.

Der Workshop ist in zwei Teile gegliedert: Im ersten Teil werden zunächst unterschiedlichen Begriffe aus den Bereichen Marke, Identität und Strategie unterschieden, gefolgt von einer Einführung in das Grundkonzept der Markenstrategie für Künstler:innen im Allgemeinen, sowie in die Zielgruppe und die Notwendigkeit eine Strategie zu entwickeln. Zum Abschluss des ersten Teils wird das Artist Brand Canvas (ABC) als praktisches Instrument für die Entwicklung vonMarkenstrategien für Künstler:innen vorgestellt.

Der zweite Teil konzentriert sich auf den Prozess der Entwicklung der Strategie Artist Brand. Teilnehmende werden zunächst mit der internen und externen Situationsanalyse, sowie der SWOT-Analyse vertraut gemacht. Um den Grundstein für den eigentlichen Strategieentwicklungsprozess zu legen, werden die Teilnehmenden in die Konzepte des Golden Circle von Sinek sowie in die Identitätsbasierte Markenführung von Burmann als zugrunde liegende wissenschaftliche Modelle eingeführt. Nach Abschluss der Definition der Identität der Künstler:innenmarke werden Messaging und Story der Brand entwickelt und auf die passenden Brand Touchpoints abgestimmt.

INHALTSÜBERSICHT

A EINE EINFÜHRUNG: MARKE, IDENTITÄT, STRATEGIE
1 Künstler, Persönlichkeit, Marke: Wovon reden wir hier?
2 Was ist eine Markenstrategie für Künstler:innen?
3 Wofür brauche ich als Künstler:in eine Markenstrategie und warum?
4 Ein neues Werkzeug, das Dir bei der Entwicklung Deiner Strategie hilft - das Artist Brand Canvas.

B DIE ENTWICKLUNG DEINER MARKENSTRATEGIE
1 Wem gehört die Marke, wer arbeitet mit der Marke?
2 Ein paar Dinge, die wir wissen müssen, bevor wir loslegen.
3 Ein kurzer Blick auf die Theorie
4 Das Herzstück: Die Markenidentität für Künstler:innen
5 Dein Messaging, Deine Story
6 Die Brand Touchpoints

Workshop

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Sandra Gern

Eileen Möller — Wed, 16 Apr 2025 12:26:38 +0000

Selbstmanagement

Social Media

Songwriting

Promotion & Marketing

Networking

Kommunikation

Instagram

Sandra is a songwriter, producer, and performer. She has already toured with her solo project ‘Polar Noir’ alongside bands such as M83 and Cari Cari and played concerts in Germany, Poland, Austria, and Denmark. At the beginning of 2025, she released her debut album ‘Coming Up For Breath’, on which she combines dreamy, shoegazy synth-pop with environmental themes. The album brought her worldwide attention and rotated in the playlists of over 100 radio stations. At the same time, she works as a freelance music journalist and radio and event presenter. She has hosted and curated the music programme ‘Chelsea Hotel’ on the Munich radio station egoFM for over ten years, and has also been head of the editorial team for more than half of that time. She conducted hundreds of interviews for her programme, including with New Order, St. Vincent, Girl in Red, and Peter Doherty. In 2020, she was awarded the German Radio Prize in the ‘Best Programme’ category for her work and was honoured by the jury with the following words: "Chelsea Hotel is a gem that not only provides entertainment, but also awakens a desire for a style of music that is rarely heard on the radio. Sandra Gern also shows that music moderation can be casual and fact-oriented simultaneously." She therefore knows the music industry from a wide variety of perspectives, and knows how to seamlessly transfer her diverse experience and skills between the different areas.

Gern

The Booking Blueprint - Everything You Need to Know for Successful Show Planning and Communication

Eileen Möller — Mon, 24 Mar 2025 12:17:55 +0000

Tuesday, 20 May, 2025 - 14:00 to 18:00

House of Music, Revaler Str. 99, RAW Gelände

Jonas Treuter

Language:

Englisch

Fee:

22 €

First steps on professional stages

We’ll be covering all steps how to book, advance and play your first shows on a professional level.
Starting from how to write a booking inquiry mail and what kind of show to book, we’ll move through the process of securing the deal, advancing the production and creating your own technical rider to organizing the day of show.
We’ll cover all terminology and get you stage ready at the end of the workshop.

We will make sure that by the end of the workshop:

- you have a Tech-Rider ready that is clear, understandable and contains all the necessary info
- you will know how to write booking inquiry that you actually get answers on
- you’ve learned all the essential vocabulary to plan your show
- you will know all the roles involved what’s their individual job
- we will have covered „gig-etiquette“, the dos and don’ts on stage and backstage
- you will have learned how to make the most out of your soundcheck time
- you know what different deals there are, what’s a good offer and how to make sure the deal is closed
- you will have learned how to schedule the whole day including traveling, accommodation booking etc.
- and of course we will take our time to answer all of your questions

Workshop

Selbstmanagement

Beginner

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Jonas Treuter

Eileen Möller — Mon, 24 Mar 2025 12:09:18 +0000

Artist Development & Management

Selbstmanagement

Booking

Jonas has seen the live music industry from all sides.
Having managed his own band for over 10 years with shows from tiny venues to big festivals like Lollapalooza Berlin and SXSW.
He is also a sound engineer, stage/tour manager, guitar tech and booker.

Fotocredits: Svenja Blobel

Treuter

Niklas Mündemann

Eileen Möller — Wed, 12 Feb 2025 14:44:03 +0000

Artist Development & Management

Karriereplanung

Selbstmanagement

Vertrieb

Promotion & Marketing

Kommunikation

Agentur Niklas

Niklas Mündemann studied saxophone and instrumental pedagogy at the Folkwang University of the Arts in Essen and has been working as a freelance musician and music teacher since 2017. He has released several albums and played concerts throughout Europe. By working with various labels and agencies worldwide, he has been able to build up a strong network and has been helping other artists to position themselves professionally in the music market since 2023.

To intensify this work, he founded the psst! agency in 2024, with which he supports musicians in the areas of release strategy, management, funding acquisition and music marketing. He is also the founder and chairman of the Klimper Klang - Musik Inklusiv e.V. association, which campaigns for barrier-free music offerings for people with disabilities and more inclusion in the music scene.

Mündemann

Workshop •• 360° DIY Music Career

Eileen Möller — Wed, 04 Dec 2024 12:45:06 +0000

Monday, 20 January, 2025 - 14:00

House of Music, Revaler Str. 99, RAW Gelände

Flemming Borby

Language:

Englisch

Fee:

35 €

Do you want to live out of your music but don't know how? We hear so much doom and gloom today from people screaming that there’s no money in music except for the big major artists. So how to make a good (subjective of course) living nowadays with your music? The secret is that there is not one way to succeed. You have to figure out what works for you. How to adapt both mentally and practically, and figure out how you can use your talents to make a living, and simultaneously pursue and fulfill your dream.

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I have been living out of music for the last 40 years, and have tried almost all fields in aconstantly changing the music business as a DIY-thinking person. Taking the starting point in my own story, I want to share with you what I have learned along the road, and I will run through what possibilities there are to get to live out of doing what you love the most, and how to put a career together so it fits YOUR personal needs and dreams.

Income aspects:

- what possibilities are there to launch a DIY music career

- what opportunities are there for musicians, producers, songwriters, artists

- what is needed to get the jobs

- what possibilities are there to develop a passive money income stream from your music

- how to co-work with the music industry as a partner

mindset aspects:

- the importance of setting goals and how to reach them

- how to focus on and work with mindsets that are supporting and motivating you to reach

your goals and dreams

- how to be efficient in getting things done daily?

- How can you be successful? What is success?

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The first part of the workshop will be an overall presentation, and the second part will take starting point in your standing point.

2 parts:

20.01. 2 pm

21.01. 2 pm

Workshop

Artist Development & Management

Promotion & Marketing

Networking

Kommunikation

Beginner

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SOLD OUT Workshop •• Music & Money: Freelancing, Finances, and Business Basics

Eileen Möller — Fri, 23 Aug 2024 14:45:17 +0000

Tuesday, 1 April, 2025 - 14:00 to 18:00

House of Music, Revaler Str. 99 10245 Berlin

Eva Rölen

Language:

Englisch

Fee:

22 €

Freelancing and starting your own business in music and music industry

Let’s calm the anxiety of having to do paper work and take away the fear of the Finanzamt by breaking down the essentials.
In this workshop we’re covering the basics of how to start a business or work as a creative freelancer in Germany.

We will go over the most important steps and terms in German and English for every future solo entrepreneur. We will talk about tax numbers and how to register your business, the difference between VAT and income tax, defining sexy tongue twisters such as Kleinunternehmer and Umsatzsteuererklärung.

What’s the best way to stay organized? What are the non-obvious tasks I need to consider and how can I outsource tasks I am not able to do?
How’s my time management and how can I learn the best project management skills?
What insurances should I consider and am I eligible for German social artist insurance “KSK”?

We will take some time to answer your individual questions after going over the following topics:

* Ready, steady, go: Self-check on skills
* book keeping for dummies
* budgeting & taxes
* most important terms in self-employment
* insurances & KSK health insurance
* a word on time & project management
* mental health and keeping balance
* how to market: Communication & Community
* how to generate money as a musician
* negotions
* contracts and invoices
* government funding
* crowd funding

See you there!

Workshop

Selbstmanagement

Steuern & Buchhaltung

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How to be a Networking Ninja

Eileen Möller — Thu, 22 Aug 2024 15:23:08 +0000

Tuesday, 10 September, 2024 - 14:00

House of Music, Revaler Str. 99, RAW Gelände

Allie Silver

Language:

Englisch

Fee:

22 €

Intro: Want to promote your project but can't stand networking and don't know where to go or how to start? Join Allie Silver, self-proclaimed music conference nerd who has been organizing, speaking, attending and promoting showcases at conferences around the world for over 15 years, for some key tools, strategies and insider tips. Never forget - the best and most important promotion for your project is YOU! Learning how to speak confidently and comfortably about what you do and how to put yourself in the right place at the right time is key. Music conferences are some of the best ways to network and boost your project to the next level. It can be a marathon - but with the right preparation and planning, you can not only survive, but thrive, and have a great time while you are at it too.

Content:

networking strategies
conference preparation and follow up
how to apply and get the most out of a showcase
how to set achievable goals and expectations for attending music industry events and conferences
tips and tricks of the trade to get the most out of your experience and have a great time too

Target Group: Any artist or artist professional looking to further their career and boost their networking skills and conference strategies

Outcome: After this workshop you will have the skills and strategies you need to feel more comfortable navigating industry events and conferences, including how to best prepare to get the most out of any industry events you may want to attend.

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Josh Savage

Eileen Möller — Mon, 12 Aug 2024 15:33:13 +0000

Artist Development & Management

Selbstmanagement

Technology & Innovation

Booking

Promotion & Marketing

Networking

Josh Savage is an indie singer-songwriter and pioneering force in the web3 music space, recognised as one of Europe's leading experts in leveraging blockchain technologies for artistic empowerment. With a rich background in the music industry, Josh has toured globally and shared stages with prominent artists like Robbie Williams and Snow Patrol. His groundbreaking "Love Letters" NFT collection, which achieved revenue equivalent to 50 million Spotify streams, exemplifies the transformative potential of web3 for independent musicians. Based in Berlin, Josh also leads Sofar Sounds Berlin, fostering a vibrant community of artists and fans. His innovative approach to digital community building and his commitment to artist independence make him a sought-after voice in the future of music.

Savage

Kickstarte deine Kreativität: Gemeinsam neue Ideen entfalten

Eileen Möller — Tue, 06 Aug 2024 14:44:08 +0000

Monday, 4 November, 2024 - 14:00

House of Music, Revaler Str. 99, RAW Gelände

Johannes Marx

Language:

Deutsch

Fee:

22 €

Du bist bereits seit geraumer Zeit in der Musikszene aktiv, schreibst Songs, nimmst sie auf und hast vielleicht sogar schon Veröffentlichungen vorzuweisen? Träumst du davon, mit einem Team dein Projekt voranzutreiben?

In diesem Workshop beschäftigen wir uns damit, wie Musik ganz neu gedacht & gemacht werden kann. In einer Zeit, die von technologischen, gesellschaftlichen und musikindustriellen Veränderungen geprägt ist, begreifen wir diesen Wandel als Chance: Wie gelingt es dir, ganz neue Ansätze zu finden und Dich so von all den anderen Projekten abzuheben; in einem Team gemeinsame Ziele zu definieren, diese zu erreichen, weil alle an einem Strang ziehen?

Dieser Workshop richtet sich an alle, die Lust haben, alles anders zu machen - unabhängig vom Genre, ob Solokünstler, Bandmitglied, Anfänger oder Profi. Let's do it!

Workshop

Selbstmanagement

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