musicpoolberlin.net - Sync

Das "How to" zum nachhaltigen Aufbau deiner Künstler*innenmarke

Eileen Möller — Wed, 02 Jul 2025 11:14:14 +0000

Tuesday, 5 August, 2025 - 14:00 to Tuesday, 12 August, 2025 - 18:00

House of Music, Revaler Str. 99, RAW Gelände

Andreas Weckenbrock

Language:

Deutsch

Fee:

35 €

Um als Künstler:in erfolgreich zu sein, ist eine starke Strategie, wie Artists die Beziehungen zu Fans, Audience und Partner:innen gestalten, eines der grundlegendsten Elemente Deiner Musikkarriere. Die größten Künstler:innen der Welt zeigen, dass der Weg an die Spitze kein Zufall ist, sondern vielmehr Resultat harter Arbeit ist, die eine klare Grundlage, eine strategische Gesamtperspektive und intelligentes Handeln für eine starke Artist Brand erfordert. Im Rahmen des Workshops It’s All About The Brand: Das „How To" zum nachhaltigen Aufbau Deiner Künstler:innenmarke lernen die Teilnehmenden, was eine Markenstrategie für Künstler:innen ist, wie man eine solche Strategie erarbeitet und schließlich zum Leben erweckt.

Der Workshop ist in zwei Teile gegliedert: Im ersten Teil werden zunächst unterschiedlichen Begriffe aus den Bereichen Marke, Identität und Strategie unterschieden, gefolgt von einer Einführung in das Grundkonzept der Markenstrategie für Künstler:innen im Allgemeinen, sowie in die Zielgruppe und die Notwendigkeit eine Strategie zu entwickeln. Zum Abschluss des ersten Teils wird das Artist Brand Canvas (ABC) als praktisches Instrument für die Entwicklung vonMarkenstrategien für Künstler:innen vorgestellt.

Der zweite Teil konzentriert sich auf den Prozess der Entwicklung der Strategie Artist Brand. Teilnehmende werden zunächst mit der internen und externen Situationsanalyse, sowie der SWOT-Analyse vertraut gemacht. Um den Grundstein für den eigentlichen Strategieentwicklungsprozess zu legen, werden die Teilnehmenden in die Konzepte des Golden Circle von Sinek sowie in die Identitätsbasierte Markenführung von Burmann als zugrunde liegende wissenschaftliche Modelle eingeführt. Nach Abschluss der Definition der Identität der Künstler:innenmarke werden Messaging und Story der Brand entwickelt und auf die passenden Brand Touchpoints abgestimmt.

INHALTSÜBERSICHT

A EINE EINFÜHRUNG: MARKE, IDENTITÄT, STRATEGIE
1 Künstler, Persönlichkeit, Marke: Wovon reden wir hier?
2 Was ist eine Markenstrategie für Künstler:innen?
3 Wofür brauche ich als Künstler:in eine Markenstrategie und warum?
4 Ein neues Werkzeug, das Dir bei der Entwicklung Deiner Strategie hilft - das Artist Brand Canvas.

B DIE ENTWICKLUNG DEINER MARKENSTRATEGIE
1 Wem gehört die Marke, wer arbeitet mit der Marke?
2 Ein paar Dinge, die wir wissen müssen, bevor wir loslegen.
3 Ein kurzer Blick auf die Theorie
4 Das Herzstück: Die Markenidentität für Künstler:innen
5 Dein Messaging, Deine Story
6 Die Brand Touchpoints

Workshop

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An artist talk with composer, sound designer & producer Sam Slater

Andrea Goetzke — Tue, 08 Oct 2024 14:35:07 +0000

Wednesday, 30 October, 2024 - 19:00

Ackerstadtpalast, Ackerstr. 169/170, 10115 Berlin

Language:

Englisch

Making Music in Collaboration - for Film, Games, Installations and Stage

Get your ticket here.

Doors: 19:00

Conversation and Q&A: 19:30

Networking in the bar: 21:00

In this artist talk with Sam Slater we are curious to talk about experiences in making music in collaboration - for film, games, installations or theatre. What does it mean to make music and sound in resonance with another piece of art or creative work? How do you approach composition and sound design differently in collaboration with different media and productions? Like for example – what are the differences in working for a film or for a game? And what works differently at the different levels of budget and scope? How to approach creative practice and creative strategy in long term projects?

How do you approach collaboration? How do you see collaboration as a creative practice? How much do you see your work as a service or your own artistic work? What are best practices of communication, so that all involved understand each other well?

How do you approach composing and sound design for different productions creatively? What are different work processes?

What would be your recommendations for artists who seek to work for film and games and other productions? Where to start and which skills are important?

There will be space for your questions as well, so do come prepared.

Sam Slater, a two-time Grammy Award-winning composer, sound designer, and music producer, is renowned for creating immersive soundscapes in various mediums such as installations, games, films, and stage productions. Notably, he won multiple Grammy Awards for his roles as score producer and musical sound designer for "Joker" and "Chernobyl." He also received accolades like an SCL Award for 'Outstanding Original Score for Interactive Media' for "Battlefield 2042" and an Icelandic Music Award for 'Producer of the Year.'

Additionally, he scored projects like "Guerrillas" and "The River Between Us" in 2020, and in 2021, he collaborated with Hildur Guðnadóttir on the soundtrack for EA Games' "Battlefield 2042." In 2022, he produced the score for "A Haunting in Venice" and scored the Bohpal gas disaster for the Netflix series "The Railway Men." Slater has released solo records with Iceland’s celebrated label, Bedroom Community and premiered an immersive mixed-media installation called "Vandals" in collaboration with visual artist Theresa Baumgartner at CTM Festival in 2022.

Always aspiring to be versatile and challenged, Slater has showcased his creativity through live performances, both solo and in collaborative projects like OSMIUM, a project focussed on self-built instruments and robotics. He toured a live immersive performance of Chernobyl in 2019. Slater's compositions have been featured in performances by prestigious orchestras like the LA Philharmonic Orchestra and the BBC Philharmonic Orchestra. His musical journey began in his teens with record production, followed by studies in Experimental Composition at Leeds University. He started his professional career in Germany, initially collaborating with Johann Johannsson as a principal musical sound designer and creative engineer. Slater consistently engages with the experimental music scene, collaborating with friends and artists such as James Ginzburg, Hildur Gudnadottir, Rully Shabara, and others in Europe and beyond.

Doors: 19:00

Conversation and Q&A: 19:30

Networking in the bar: 21:00

Netzwerk Abend

Production

Soundbranding & Soundesign

Sync

Film & Games

Music for X

Film

Game

Installation

Stage

collaboration

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Andrew Campbell

Eileen Möller — Tue, 13 Feb 2024 16:22:24 +0000

Artist Development & Management

Promotion & Marketing

Steam Music is a modern, innovative, active and creative music publishing-, promotion-, consulting-, distribution- & sync-company, established and founded in 2013 and run by experienced music business executive Andrew Campbell. Andrew’s work experience includes time in senior positions at Sony Music Germany, SPV Records, Koch International and V2 Records. He also worked as Director of Development at the Colisium International Music Convention (Russia) and founded Gordeon Music Promotion. Steam Music has a global reach and provides various services to artists, composers and labels including radio promotion, sync licensing, A&R consultancy, marketing services and copyright exploitation.

pic by Steam Music

Campbell

Sarah Rimkus

Robert Witoschek — Tue, 09 Jun 2020 14:46:25 +0000

Artist Development & Management

Sync

Film & Games

Recht & Lizenzierung

Promotion & Marketing

Through professional beginnings in an advertising agency, Sarah has been on the road as a music supervisor / consultant for the past few years. With no real previous experience, she was able to gain her first relevant experience at Universal Music before diving further into the world of music production and music agencies. Now, as Senior Sync Manager at Concord Music Publishing, she is primarily the translator and liaison between artists, writers and clients from the advertising industry and film/TV.

Rimkus

David Sanderson

Robert Witoschek — Mon, 25 Jun 2018 08:56:07 +0000

Songwriting

Sync

Recht & Lizenzierung

Promotion & Marketing

Coaching

Workshop

English

David Sanderson is a music consultant, encompassing artist relations, the creation of unique copyright and development of artists. Focused on the interplay of communication with a wide experience across the copyright landscape. Passionate about rights, and the advocation of grass roots development in music, David is also a recording artist and producer, who records under various aliases including David Harks, entering the industry in 2005, represented / published as an artist by Concord Music and EPM Music in Maastricht, Holland. Offering a small publishing Edition with EPM Music that focuses on unique songs and recordings, and actively aims to support an ongoing improvement that creates inclusivity and diversity in the entertainment industry. Connection of talents from around the globe, facilitating musical networks - whilst fostering beneficial relationships.

Sanderson

Christian Raters

Robert Witoschek — Fri, 15 Jul 2016 09:02:19 +0000

Artist Development & Management

Soundbranding & Soundesign

Sync

Technology & Innovation

Born in Emsland, he has been working as an audio engineer since 2009 and as a lecturer for audio engineering at the SAE Institute since 2011. Thanks to his passion for computer games, he soon recognized the potential of the GAME SOUND area and specialized in it. This resulted in the founding of Lyrebird Studios in 2014, specializing in game sound, sound design and audio productions for moving images. Lyrebird Studios has developed very quickly and successfully since its inception. This is certainly due to the professionalism and passion of the two founders as well as the growing potential of the GAME sector for the audio sector.

LYREBIRD STUDIOS BERLIN

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