musicpoolberlin.net - Production

Das "How to" zum nachhaltigen Aufbau deiner Künstler*innenmarke

Eileen Möller — Wed, 02 Jul 2025 11:14:14 +0000

Tuesday, 5 August, 2025 - 14:00 to Tuesday, 12 August, 2025 - 18:00

House of Music, Revaler Str. 99, RAW Gelände

Andreas Weckenbrock

Language:

Deutsch

Fee:

35 €

Um als Künstler:in erfolgreich zu sein, ist eine starke Strategie, wie Artists die Beziehungen zu Fans, Audience und Partner:innen gestalten, eines der grundlegendsten Elemente Deiner Musikkarriere. Die größten Künstler:innen der Welt zeigen, dass der Weg an die Spitze kein Zufall ist, sondern vielmehr Resultat harter Arbeit ist, die eine klare Grundlage, eine strategische Gesamtperspektive und intelligentes Handeln für eine starke Artist Brand erfordert. Im Rahmen des Workshops It’s All About The Brand: Das „How To" zum nachhaltigen Aufbau Deiner Künstler:innenmarke lernen die Teilnehmenden, was eine Markenstrategie für Künstler:innen ist, wie man eine solche Strategie erarbeitet und schließlich zum Leben erweckt.

Der Workshop ist in zwei Teile gegliedert: Im ersten Teil werden zunächst unterschiedlichen Begriffe aus den Bereichen Marke, Identität und Strategie unterschieden, gefolgt von einer Einführung in das Grundkonzept der Markenstrategie für Künstler:innen im Allgemeinen, sowie in die Zielgruppe und die Notwendigkeit eine Strategie zu entwickeln. Zum Abschluss des ersten Teils wird das Artist Brand Canvas (ABC) als praktisches Instrument für die Entwicklung vonMarkenstrategien für Künstler:innen vorgestellt.

Der zweite Teil konzentriert sich auf den Prozess der Entwicklung der Strategie Artist Brand. Teilnehmende werden zunächst mit der internen und externen Situationsanalyse, sowie der SWOT-Analyse vertraut gemacht. Um den Grundstein für den eigentlichen Strategieentwicklungsprozess zu legen, werden die Teilnehmenden in die Konzepte des Golden Circle von Sinek sowie in die Identitätsbasierte Markenführung von Burmann als zugrunde liegende wissenschaftliche Modelle eingeführt. Nach Abschluss der Definition der Identität der Künstler:innenmarke werden Messaging und Story der Brand entwickelt und auf die passenden Brand Touchpoints abgestimmt.

INHALTSÜBERSICHT

A EINE EINFÜHRUNG: MARKE, IDENTITÄT, STRATEGIE
1 Künstler, Persönlichkeit, Marke: Wovon reden wir hier?
2 Was ist eine Markenstrategie für Künstler:innen?
3 Wofür brauche ich als Künstler:in eine Markenstrategie und warum?
4 Ein neues Werkzeug, das Dir bei der Entwicklung Deiner Strategie hilft - das Artist Brand Canvas.

B DIE ENTWICKLUNG DEINER MARKENSTRATEGIE
1 Wem gehört die Marke, wer arbeitet mit der Marke?
2 Ein paar Dinge, die wir wissen müssen, bevor wir loslegen.
3 Ein kurzer Blick auf die Theorie
4 Das Herzstück: Die Markenidentität für Künstler:innen
5 Dein Messaging, Deine Story
6 Die Brand Touchpoints

Workshop

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Sample Packing: Turn your tracks into an additional income stream

Eileen Möller — Mon, 28 Oct 2024 17:06:42 +0000

Monday, 9 December, 2024 - 14:00

House of Music, Revaler Str. 99, RAW Gelände

Ivy Teresa

Language:

Englisch

Fee:

22 €

Creating and releasing Sample Packs can be a rewarding process for artists, giving both new life to existing work, and developing an additional income stream. On platforms like Splice and Bandcamp and everything in between, electronic artists can release sample packs made of their own sounds and share them with the world. In this workshop, participants will turn one of their own tracks into a themed sample pack ready to be packaged and sold. Participants will have the option of sharing their sample packs with the other workshop participants.

Target audience: Intermediate music producers curious about how to make their own unique and distinctive sample packs

Workshop requirements: Participants to bring a laptop with a DAW installed, headphones, and a recent original track from which to make samples out of.

Content: Participants will be walked through the technical and conceptual considerations of creating a cohesive and unique sample pack from their existing work. This will include hands-on time within which to process and package the samples, as well as legal considerations and an overview of potential marketing opportunities and vendors.

Workshop

Production

Technology & Innovation

Sampling

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Ivy Teresa

Eileen Möller — Mon, 28 Oct 2024 16:43:21 +0000

Production

Soundbranding & Soundesign

Technology & Innovation

Networking

Éclat Crew

Ivy Teresa aka Yvois is an Aotearoa (New Zealand)-born, Berlin-based producer of warm, wonky beats and singer of moody aural treats. Armed with a collection of dusty guitar pedals, warbling tape machines and a smattering of found sounds, she creates chill electronica and low key grooves in her treetop home studio. She is the founder of Éclat Crew Berlin – a collective of female, trans & non-binary electronic music producers, and an independent music educator and event curator.

Teresa

An artist talk with composer, sound designer & producer Sam Slater

Andrea Goetzke — Tue, 08 Oct 2024 14:35:07 +0000

Wednesday, 30 October, 2024 - 19:00

Ackerstadtpalast, Ackerstr. 169/170, 10115 Berlin

Language:

Englisch

Making Music in Collaboration - for Film, Games, Installations and Stage

Get your ticket here.

Doors: 19:00

Conversation and Q&A: 19:30

Networking in the bar: 21:00

In this artist talk with Sam Slater we are curious to talk about experiences in making music in collaboration - for film, games, installations or theatre. What does it mean to make music and sound in resonance with another piece of art or creative work? How do you approach composition and sound design differently in collaboration with different media and productions? Like for example – what are the differences in working for a film or for a game? And what works differently at the different levels of budget and scope? How to approach creative practice and creative strategy in long term projects?

How do you approach collaboration? How do you see collaboration as a creative practice? How much do you see your work as a service or your own artistic work? What are best practices of communication, so that all involved understand each other well?

How do you approach composing and sound design for different productions creatively? What are different work processes?

What would be your recommendations for artists who seek to work for film and games and other productions? Where to start and which skills are important?

There will be space for your questions as well, so do come prepared.

Sam Slater, a two-time Grammy Award-winning composer, sound designer, and music producer, is renowned for creating immersive soundscapes in various mediums such as installations, games, films, and stage productions. Notably, he won multiple Grammy Awards for his roles as score producer and musical sound designer for "Joker" and "Chernobyl." He also received accolades like an SCL Award for 'Outstanding Original Score for Interactive Media' for "Battlefield 2042" and an Icelandic Music Award for 'Producer of the Year.'

Additionally, he scored projects like "Guerrillas" and "The River Between Us" in 2020, and in 2021, he collaborated with Hildur Guðnadóttir on the soundtrack for EA Games' "Battlefield 2042." In 2022, he produced the score for "A Haunting in Venice" and scored the Bohpal gas disaster for the Netflix series "The Railway Men." Slater has released solo records with Iceland’s celebrated label, Bedroom Community and premiered an immersive mixed-media installation called "Vandals" in collaboration with visual artist Theresa Baumgartner at CTM Festival in 2022.

Always aspiring to be versatile and challenged, Slater has showcased his creativity through live performances, both solo and in collaborative projects like OSMIUM, a project focussed on self-built instruments and robotics. He toured a live immersive performance of Chernobyl in 2019. Slater's compositions have been featured in performances by prestigious orchestras like the LA Philharmonic Orchestra and the BBC Philharmonic Orchestra. His musical journey began in his teens with record production, followed by studies in Experimental Composition at Leeds University. He started his professional career in Germany, initially collaborating with Johann Johannsson as a principal musical sound designer and creative engineer. Slater consistently engages with the experimental music scene, collaborating with friends and artists such as James Ginzburg, Hildur Gudnadottir, Rully Shabara, and others in Europe and beyond.

Doors: 19:00

Conversation and Q&A: 19:30

Networking in the bar: 21:00

Netzwerk Abend

Production

Soundbranding & Soundesign

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Pamela Schlewinski

Eileen Möller — Wed, 19 Jun 2024 13:01:40 +0000

Production

Visual Design

Booking

Promotion & Marketing

Pamela Schlewinski studied theatre studies, film studies and philosophy and worked as an assistant director for Castorf, Schlingensief, Marthaler and Gotscheff (among others) at the Volksbühne am Rosa-Luxemburg-Platz. As artistic production manager, she devoted herself to large-scale projects such as ÜBERLEBENSKUNST at the HKW or the Kunstfest Weimar, focussing on performance and music. She worked with the visual artist Paul McCarthy in 2015 before spending several years working for the Norwegian artists Ida Müller and Vegard Vinge (Nationaltheater Reinickendorf). Since 2019, she has been responsible for the Commissioned Works at the Pop-Kultur Festival as artistic production manager and dramaturge.

Schlewinski

Em Burrows

Eileen Möller — Wed, 29 May 2024 14:31:02 +0000

Artist Development & Management

Em Burrows is a music producer, qualified educator, and music industry professional from Western Australia. She has worked in the Australian music sector for almost 20 years in many roles including ‘Audience Development Officer’ at West Australian Music. She is also the founder of ‘Avalon Berlin’; an international development program for West Australian artists. Community, connection, and a holistic approach is at the heart of Em’s practice. Her broad experience in creative strategising and management enables her to help artists get to the heart of their own artistic and professional intentions and to develop actionable pathways towards sustainable long term creative careers. Em is particularly passionate about empowering, educating, and supporting female artists.
As well as being a self-managed independent artist, Em is a record label owner (Group Therapy Records), community leader and gender equity advocate (Girls Rock! WA), experienced radio broadcaster, and podcast host (Wide Open Road: The West Australian Music Podcast). In 2022, she was nominated for Western Australia's most prestigious industry award, the Gold WAMi, for her contribution to the local music sector.

Em currently resides in Berlin.

Burrows

Workshop •• Sampling as a Creative Tool for Songwriters

Eileen Möller — Wed, 15 May 2024 14:10:06 +0000

Monday, 3 February, 2025 - 14:00 to Tuesday, 4 February, 2025 - 18:00

House of Music, Revaler Str. 99, RAW Gelände

Asaf Eden

Language:

Englisch

Fee:

35 €

Creating is hunting.

Hunting for sounds, hunting for beats, hunting for inspiration. This workshop is intended for songwriters and artists who wish to explore sampling as a creative tool. In the workshop Asaf Eden will share his unique workflow, developed in over 15 years of working with samples both live and in the studio. Following Marshall McLuhan´s saying that “the medium is the message” we will see how sampling offers an unconventional , often anti-establishment way of creating music that resonates pioneering movements in modern art. We will “hunt” for samples together and create the foundation for our own sample library. This workshop combines theory and hands-on practice. It is recommended to bring a laptop and headphones.

For whom?

The workshop is intended for creative people who wish to explore another avenue of expression and familiarise themselves with sampling, conceptually and technically. There is no need to have experience with sampling or to own a sampler.

By who?

Asaf Eden is the songwriter and producer known as Ryskinder. For more than a decade of musical activity he has been using samplers both live and in the studio.

In two Parts:

03.02. start 2 pm

04.02. start 2 pm

Workshop

Production

Songwriting

Technology & Innovation

Advanced

Beginner

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Asaf Eden

Eileen Möller — Wed, 15 May 2024 14:05:16 +0000

Production

Technology & Innovation

Performer, poet, video artist and music producer Asaf Eden was born in Jerusalem in1983. He has been fusing experimental sampling and traditional songwriting In more than a
decade of musical activity under the moniker Ryskinder. His musical career saw the release of 7 studio albums on different international labelsand extensive touring the Middle East and Europe, including as support for Mac De Marco, Dirty Beaches and Psychic Ills, he is currently living and working in Berlin.

Eden

Aude Langlois

Eileen Möller — Mon, 11 Mar 2024 13:12:52 +0000

Production

Selbstmanagement

Social Media

Soundbranding & Soundesign

Visual Design

Film & Games

Promotion & Marketing

Aude Langlois is a sound artist, musician and sound designer from Berlin. She holds a Master's degree in Sound Studies from the Berlin University of the Arts and a degree in Music and Musicology from the Paris-Sorbonne University. Her work can be found in films, documentaries, theatre and music productions. As a performer, she plays the guitar, accordion, analogue drum machine and handcrafted noise machines through granular and delays effects to create experimental sonic textures. As a tutor and academic advisor (UdK Berlin, Catalyst Berlin), she encourages listening as a prime means of learning.

Alongside Belinda Sykora, Aude is active in the Ekheo duo. Together they conduct artistic research into the relationship between the human voice, technology, artificial intelligence and the ethics of sound. They explore these topics through sonic-visual performances, where improvisation and adjusting to the environment play a crucial role.

Aude's contributions to various projects have been showcased at BFI Flare Festival (London), Transmediale Festival (Berlin) Gaité Lyrique (Paris), Signs and Symbols (New York), CTM Festival (Berlin), ACUD Theatre (Berlin), Festival Rio LGBTQIA+ (Rio de Janeiro), Arte (France & Germany), Sky TV (UK), Westflügel (Leipzig), Märkisches Museum (Berlin), Hosek Contemporary, Berlin, 48 hours Neukölln (Berlin), Gallery Barbara Thumm (Berlin), AMRO (Linz), Pop Kultur (Berlin).

Langlois

Christoph „Hadl“ Hassel

Eileen Möller — Tue, 13 Feb 2024 16:30:39 +0000

Artist Development & Management

Production

Songwriting

Label & Verlag

WEBSITE PRODUCTION, SONGWRITING

WEBSITE COACHING

INSTAGRAM

songwriter // producer // label manager // publishing manager Piano / vocals / bass / keyboard / guitar / Cubase

Songs on several #1 and gold albums are on Christoph's songwriting side, but his activities in the music industry go beyond being an author and survey the business from different perspectives. It all started with classic band life and European tours - then writing and productions for national and international acts were added. In a period of three years, as an author, he was able to place titles on top 30 albums for over 100 weeks and achieve a total of over 10 million streams. His productions made it onto television in the US, UK, JP, all German TV channels and also reached 7- digit numbers in streaming. A current self-directed band project can be found on over 60k playlists. The business side of the music industry is also a field in which he is very familiar. The expertise he has acquired through his own career enables him to manage a label and a publishing house (including some global hits). Through these activities he got to know sales structures, billing,
contracts, rights clearing, syncs and the world of collecting societies (as well as KSK) in detail. Christoph knows the music business from many positions - as a self-taught artist from DIY to major, from JuZe concerts to EDM playlists, from self-releases to chart albums. Mental health should be the focus of all considerations – as should recognizing and overcoming abusive constellations.

Pic by Capadol

Hassel