musicpoolberlin.net - Visual Design

Das "How to" zum nachhaltigen Aufbau deiner Künstler*innenmarke

Eileen Möller — Wed, 02 Jul 2025 11:14:14 +0000

Tuesday, 5 August, 2025 - 14:00 to Tuesday, 12 August, 2025 - 18:00

House of Music, Revaler Str. 99, RAW Gelände

Andreas Weckenbrock

Language:

Deutsch

Fee:

35 €

Um als Künstler:in erfolgreich zu sein, ist eine starke Strategie, wie Artists die Beziehungen zu Fans, Audience und Partner:innen gestalten, eines der grundlegendsten Elemente Deiner Musikkarriere. Die größten Künstler:innen der Welt zeigen, dass der Weg an die Spitze kein Zufall ist, sondern vielmehr Resultat harter Arbeit ist, die eine klare Grundlage, eine strategische Gesamtperspektive und intelligentes Handeln für eine starke Artist Brand erfordert. Im Rahmen des Workshops It’s All About The Brand: Das „How To" zum nachhaltigen Aufbau Deiner Künstler:innenmarke lernen die Teilnehmenden, was eine Markenstrategie für Künstler:innen ist, wie man eine solche Strategie erarbeitet und schließlich zum Leben erweckt.

Der Workshop ist in zwei Teile gegliedert: Im ersten Teil werden zunächst unterschiedlichen Begriffe aus den Bereichen Marke, Identität und Strategie unterschieden, gefolgt von einer Einführung in das Grundkonzept der Markenstrategie für Künstler:innen im Allgemeinen, sowie in die Zielgruppe und die Notwendigkeit eine Strategie zu entwickeln. Zum Abschluss des ersten Teils wird das Artist Brand Canvas (ABC) als praktisches Instrument für die Entwicklung vonMarkenstrategien für Künstler:innen vorgestellt.

Der zweite Teil konzentriert sich auf den Prozess der Entwicklung der Strategie Artist Brand. Teilnehmende werden zunächst mit der internen und externen Situationsanalyse, sowie der SWOT-Analyse vertraut gemacht. Um den Grundstein für den eigentlichen Strategieentwicklungsprozess zu legen, werden die Teilnehmenden in die Konzepte des Golden Circle von Sinek sowie in die Identitätsbasierte Markenführung von Burmann als zugrunde liegende wissenschaftliche Modelle eingeführt. Nach Abschluss der Definition der Identität der Künstler:innenmarke werden Messaging und Story der Brand entwickelt und auf die passenden Brand Touchpoints abgestimmt.

INHALTSÜBERSICHT

A EINE EINFÜHRUNG: MARKE, IDENTITÄT, STRATEGIE
1 Künstler, Persönlichkeit, Marke: Wovon reden wir hier?
2 Was ist eine Markenstrategie für Künstler:innen?
3 Wofür brauche ich als Künstler:in eine Markenstrategie und warum?
4 Ein neues Werkzeug, das Dir bei der Entwicklung Deiner Strategie hilft - das Artist Brand Canvas.

B DIE ENTWICKLUNG DEINER MARKENSTRATEGIE
1 Wem gehört die Marke, wer arbeitet mit der Marke?
2 Ein paar Dinge, die wir wissen müssen, bevor wir loslegen.
3 Ein kurzer Blick auf die Theorie
4 Das Herzstück: Die Markenidentität für Künstler:innen
5 Dein Messaging, Deine Story
6 Die Brand Touchpoints

Workshop

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Sound to Vision – Musik visuell erzählen für TikTok, Instagram & Spotify

Eileen Möller — Tue, 17 Jun 2025 15:47:33 +0000

Tuesday, 16 September, 2025 - 13:00 to 18:00

House of Music, Revaler Str. 99, RAW Gelände

Anna Forgách

Language:

Deutsch

Fee:

22 €

ÜBER DEN WORKSHOP

Um was geht es im Workshop?
Der Workshop geht darum, wie Musiker:innen mit einfachen Mitteln – wie eigenem Handy, natürlichem Licht oder einfachen Lichtformern und weiteren hilfreichen Tools – kreativen Content für Plattformen wie Instagram, TikTok oder Spotify produzieren können. Im Mittelpunkt steht die Verbindung von Musik und visueller Identität: Wie erzähle ich mit Bildern oder mit kurzen Videos/Reels eine Geschichte, die zu meinem Sound passt? Mit diesem Fokus erfahren die Teilnehmende, wie sie visuell denken und einen Gestaltungsprozess planen und verwirklichen können.

Für wen ist der Workshop?
Für Musikerinnen, insbesondere Newcomers oder unabhängige Künstlerinnen, die ihre visuelle Präsenz selbst in die Hand nehmen wollen. Wichtig ist der Wunsch, sich kreativ auszudrücken und die eigene Musik auch visuell erlebbar zu machen.

Am Ende des Workshops kannst du:

• deine visuelle Identität klarer benennen und gestalten,
• die Design Thinking-Methode verwenden,
• mit deiner eigenen Ausstattung kreative Fotos und Videos umsetzen,
• einfache Tools gezielt einsetzen, um kreativen Content zu erstellen,
• Bildsprache und Storytelling bewusst mit deiner Musik verbinden.

Du gehst mit einem Moodboard, einer umgesetzten Gestaltungsmethode, konkreten Content-Ideen, ersten eigenen Bildern/Videos und Tipps für deinen Content-Alltag nach Hause.

Workshop

Social Media

Visual Design

Promotion & Marketing

Beginner

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Pamela Schlewinski

Eileen Möller — Wed, 19 Jun 2024 13:01:40 +0000

Production

Visual Design

Booking

Promotion & Marketing

Networking

Workshop

Coaching

ENG

DEU

Pamela Schlewinski studied theatre studies, film studies and philosophy and worked as an assistant director for Castorf, Schlingensief, Marthaler and Gotscheff (among others) at the Volksbühne am Rosa-Luxemburg-Platz. As artistic production manager, she devoted herself to large-scale projects such as ÜBERLEBENSKUNST at the HKW or the Kunstfest Weimar, focussing on performance and music. She worked with the visual artist Paul McCarthy in 2015 before spending several years working for the Norwegian artists Ida Müller and Vegard Vinge (Nationaltheater Reinickendorf). Since 2019, she has been responsible for the Commissioned Works at the Pop-Kultur Festival as artistic production manager and dramaturge.

Schlewinski

Create a visually authentic and expressive release campaign

Eileen Möller — Thu, 14 Mar 2024 11:41:50 +0000

Monday, 10 June, 2024 - 14:00

House of Music, Revaler Str. 99, RAW Gelände

Yvonne Hartmann

Language:

Englisch

Fee:

22 €

This workshop deals with the topic of "release campaigns" and focuses on the visual and marketing aspects of a release campaign.
While thematically related workshops on release planning are more concerned with the product(ion) cycle and thus more with organizational and administrative issues, this workshop focuses on unique selling points, creative aspects and, of course, tools and skills that will help you to consider the aesthetic aspects appropriately and professionally in addition to coherent and consistent release planning, so that your release also stands out visually from the mass of publications.

Story 

What is the story behind my album/single? 
What message do I want to send with it? 
Task: Mind mapping

Moodboard  

Budget 

How can I adapt my campaign to my budget?
How do I prioritize my budget?

Team 

How do I find creative people who are best suited to my project? 
How do I coordinate my team?

Assets:  

Cover art 
Video 
Spotify Canva 
Press release 
Press shots 
Social media content 
Merch 
Promo

Timeline 

How much time do I need to plan?

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Aude Langlois

Eileen Möller — Mon, 11 Mar 2024 13:12:52 +0000

Production

Selbstmanagement

Social Media

Soundbranding & Soundesign

Visual Design

Film & Games

Promotion & Marketing

Aude Langlois is a sound artist, musician and sound designer from Berlin. She holds a Master's degree in Sound Studies from the Berlin University of the Arts and a degree in Music and Musicology from the Paris-Sorbonne University. Her work can be found in films, documentaries, theatre and music productions. As a performer, she plays the guitar, accordion, analogue drum machine and handcrafted noise machines through granular and delays effects to create experimental sonic textures. As a tutor and academic advisor (UdK Berlin, Catalyst Berlin), she encourages listening as a prime means of learning.

Alongside Belinda Sykora, Aude is active in the Ekheo duo. Together they conduct artistic research into the relationship between the human voice, technology, artificial intelligence and the ethics of sound. They explore these topics through sonic-visual performances, where improvisation and adjusting to the environment play a crucial role.

Aude's contributions to various projects have been showcased at BFI Flare Festival (London), Transmediale Festival (Berlin) Gaité Lyrique (Paris), Signs and Symbols (New York), CTM Festival (Berlin), ACUD Theatre (Berlin), Festival Rio LGBTQIA+ (Rio de Janeiro), Arte (France & Germany), Sky TV (UK), Westflügel (Leipzig), Märkisches Museum (Berlin), Hosek Contemporary, Berlin, 48 hours Neukölln (Berlin), Gallery Barbara Thumm (Berlin), AMRO (Linz), Pop Kultur (Berlin).

Langlois

Video Making for Musicians

Robert Witoschek — Mon, 05 Jun 2023 10:39:27 +0000

Monday, 17 July, 2023 - 14:00 to Tuesday, 18 July, 2023 - 17:00

House of Music, RAW Gelände, Revaler Str. 99, 10245 Berlin

Nimrod Keren

Language:

Englisch

Fee:

35 €

Video making requires talented people's time and equipment, filming days and post production days. How can you publish quality daily stories?
In this workshop you will learn how to create your own videos, refine your brand, use social platforms wisely and learn about image composition.
To find your brand, we need to talk about your music, the current album or event that you wish to promote, the feel that your music is offering, and the image that you wish to portray.
We will discuss different ideas and thoughts about creating diverse content, and how to create a low budget music video, including the thought process and what steps needed to make it from an idea to finished video.
We will touch on the technical part of video making with a smartphone, discover the video filming options and go over the basics of editing.
We will look at video size benefits, key features, how much to upload and other do's and don'ts, and how to promote your video creation on social platforms.

Target Group
This workshop is for musicians, who'd like to learn how to produce video content on a budget and with a proper strategy

Learning Outcome
In this workshop you will learn how to create your own videos, refine your brand, use social platforms wisely and learn about image composition.
A Good example for a low budget music video is Ran Nir’s "A Happy Song." (LINK HERE)

Dates:
17th July 2pm-5pm (Part 1)
18th July 2pm-5pm (Part 2)

Promotion & Marketing

Advanced

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Nimrod Keren

Robert Witoschek — Mon, 05 Jun 2023 09:58:33 +0000

Nimrod Keren is a video producer, director, screenwriter, and editor born in Jerusalem in 1984.
His work revolves primarily around music, he has made numerous collaborations with musicians, bands and DJ's creating music videos, filming festivals, live concerts and tour documentations.
In addition to his cinematic work Nimrod is a commercial content creator for brands and creates documentaries for private companies and for television.

His work originates from Tel Aviv, New York, Amsterdam and Berlin where he is currently based.See some of Nimrod's works HERE.

Keren

Johannes Marx

Robert Witoschek — Tue, 02 Aug 2022 14:55:17 +0000

Artist Development & Management

Technology & Innovation

Johannes Marx

Music composer and producer, professional tinkerer, cognitive psychologist and design thinking enthusiast.

Johannes Marx, born in 1974, achieved success in the early 2000s with his electro-acoustic collective Pitchtuner, embarking on successful tours that spanned over 600 shows in Europe, Asia, and the USA. Renowned for his innovative spirit, Marx not only performed but also developed numerous instruments and controllers specifically designed for his live shows, resulting in the acquisition of several patents.

His musical endeavors extend to various record labels, including Doxa Records (Germany), Motor Music (Germany), Binyl Rec./Avex (Japan), Fake Music (China), Djummi Rec (Germany), and his personal label, Burning Friends Rec. Collaborating with esteemed artists such as Max Punktezahl (The Notwist), Niek Muel (Das Pop), Dave Martijn (Goose) and Jim Barr (Portishead) , Marx has made significant contributions to the music industry.

His work has been recorded by the well-known producer Moses Schneider (Beatsteaks, Fehlfarben, Tocotronic), solidifying his position as a respected figure in the realm of music composition and production.

During the pandemic, Johannes Marx conceived his own online show, later adapted for television, titled 'SHOXXXBOXXX Live Dream' in collaboration with Japanese artist SHOXXX. Each of the so far 26 episode features a musician performing in an Alice in Wonderland-like world, with Johannes taking on the role of the papercut puppet 'Man in the Mixer.'

Johannes was part of the 'Furios' ensemble that performed their well received theater play at Heimathafen Neuköln. Additionally, he collaborates with the contemporary artist 'Jim Avignon,' developing interactive exhibitions in various cities including Berlin, Kassel, Paris and Seoul.

His latest venture, 'The Human Beat Machine,' premiered at last year's Fusion Festival. It is an interactive musical installation devised and facilitated by Marx, empowering the audience to actively participate as musical performers.

Johannes has a degree in Psychology and for the past 15 years, he has been an integral part of the coaching team at the leading HPI School of Design Thinking, the first offspring of the d.school Stanford.

Marx

Yvonne Hartmann

Robert Witoschek — Fri, 04 Mar 2022 14:35:07 +0000

Artist Development & Management

Visual Design

Promotion & Marketing

Yvonne is a freelance graphic designer, photographer and art director. With an extensive music industry and lifestyle portfolio and a passion for crafting visually authentic stories, she helps artists and businesses to develop their brand identities and release campaigns from definition to execution. She's also a co-founder of MusiCoWomen, helping to create a safe space for women and gender non-binary people working in the music industry, and change the status quo to a more equal and diverse industry landscape. Photo by Camille Blake

Hartmann

Lukasz Polowczyk

Robert Witoschek — Wed, 25 Nov 2015 10:12:12 +0000

Visual Design

Promotion & Marketing

Coaching

Workshop

English

To reduce this man’s work to standard music publicity and branding, is to completely miss the point! For over a decade, Lukasz has been helping artists and labels define key narratives (artistic and personal) and translate them into functional visual ecosystems. Because you can’t market music without great visual content, and if this content is not in line with the music and the artist’s core beliefs, then what’s the point?! His client list includes major players such as Warner, Sony, the Goethe Institut, as well as boutique labels such as FOF (Friends of Friends), Trees & Cyborgs, Mouthwatering Records, Project Mooncircle, Dubstuy etc.

Lukasz' Website

Lukasz' offer

Polowczyk