musicpoolberlin.net - Networking

Das "How to" zum nachhaltigen Aufbau deiner Künstler*innenmarke

Eileen Möller — Wed, 02 Jul 2025 11:14:14 +0000

Tuesday, 5 August, 2025 - 14:00 to Tuesday, 12 August, 2025 - 18:00

House of Music, Revaler Str. 99, RAW Gelände

Andreas Weckenbrock

Language:

Deutsch

Fee:

35 €

Um als Künstler:in erfolgreich zu sein, ist eine starke Strategie, wie Artists die Beziehungen zu Fans, Audience und Partner:innen gestalten, eines der grundlegendsten Elemente Deiner Musikkarriere. Die größten Künstler:innen der Welt zeigen, dass der Weg an die Spitze kein Zufall ist, sondern vielmehr Resultat harter Arbeit ist, die eine klare Grundlage, eine strategische Gesamtperspektive und intelligentes Handeln für eine starke Artist Brand erfordert. Im Rahmen des Workshops It’s All About The Brand: Das „How To" zum nachhaltigen Aufbau Deiner Künstler:innenmarke lernen die Teilnehmenden, was eine Markenstrategie für Künstler:innen ist, wie man eine solche Strategie erarbeitet und schließlich zum Leben erweckt.

Der Workshop ist in zwei Teile gegliedert: Im ersten Teil werden zunächst unterschiedlichen Begriffe aus den Bereichen Marke, Identität und Strategie unterschieden, gefolgt von einer Einführung in das Grundkonzept der Markenstrategie für Künstler:innen im Allgemeinen, sowie in die Zielgruppe und die Notwendigkeit eine Strategie zu entwickeln. Zum Abschluss des ersten Teils wird das Artist Brand Canvas (ABC) als praktisches Instrument für die Entwicklung vonMarkenstrategien für Künstler:innen vorgestellt.

Der zweite Teil konzentriert sich auf den Prozess der Entwicklung der Strategie Artist Brand. Teilnehmende werden zunächst mit der internen und externen Situationsanalyse, sowie der SWOT-Analyse vertraut gemacht. Um den Grundstein für den eigentlichen Strategieentwicklungsprozess zu legen, werden die Teilnehmenden in die Konzepte des Golden Circle von Sinek sowie in die Identitätsbasierte Markenführung von Burmann als zugrunde liegende wissenschaftliche Modelle eingeführt. Nach Abschluss der Definition der Identität der Künstler:innenmarke werden Messaging und Story der Brand entwickelt und auf die passenden Brand Touchpoints abgestimmt.

INHALTSÜBERSICHT

A EINE EINFÜHRUNG: MARKE, IDENTITÄT, STRATEGIE
1 Künstler, Persönlichkeit, Marke: Wovon reden wir hier?
2 Was ist eine Markenstrategie für Künstler:innen?
3 Wofür brauche ich als Künstler:in eine Markenstrategie und warum?
4 Ein neues Werkzeug, das Dir bei der Entwicklung Deiner Strategie hilft - das Artist Brand Canvas.

B DIE ENTWICKLUNG DEINER MARKENSTRATEGIE
1 Wem gehört die Marke, wer arbeitet mit der Marke?
2 Ein paar Dinge, die wir wissen müssen, bevor wir loslegen.
3 Ein kurzer Blick auf die Theorie
4 Das Herzstück: Die Markenidentität für Künstler:innen
5 Dein Messaging, Deine Story
6 Die Brand Touchpoints

Workshop

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Sandra Gern

Eileen Möller — Wed, 16 Apr 2025 12:26:38 +0000

Selbstmanagement

Social Media

Songwriting

Promotion & Marketing

Networking

Kommunikation

Instagram

Sandra is a songwriter, producer, and performer. She has already toured with her solo project ‘Polar Noir’ alongside bands such as M83 and Cari Cari and played concerts in Germany, Poland, Austria, and Denmark. At the beginning of 2025, she released her debut album ‘Coming Up For Breath’, on which she combines dreamy, shoegazy synth-pop with environmental themes. The album brought her worldwide attention and rotated in the playlists of over 100 radio stations. At the same time, she works as a freelance music journalist and radio and event presenter. She has hosted and curated the music programme ‘Chelsea Hotel’ on the Munich radio station egoFM for over ten years, and has also been head of the editorial team for more than half of that time. She conducted hundreds of interviews for her programme, including with New Order, St. Vincent, Girl in Red, and Peter Doherty. In 2020, she was awarded the German Radio Prize in the ‘Best Programme’ category for her work and was honoured by the jury with the following words: "Chelsea Hotel is a gem that not only provides entertainment, but also awakens a desire for a style of music that is rarely heard on the radio. Sandra Gern also shows that music moderation can be casual and fact-oriented simultaneously." She therefore knows the music industry from a wide variety of perspectives, and knows how to seamlessly transfer her diverse experience and skills between the different areas.

Gern

Beyond Algorithms - Self-Empowered Artist Communication outside of the big Platforms

Andrea Goetzke — Thu, 27 Mar 2025 11:21:44 +0000

Tuesday, 8 April, 2025 - 18:30

Refuge Worldwide, Niemetzstr. 1, 12055 Berlin Neukölln

Language:

Englisch

Free ticket here.

Many musicians rely on social media when it comes to communication, promotion, and growing their audiences. On the few popular platforms they are dependent on the given business practices and at the mercy of intransparent algorithms and their changes. While this dependency on a very small number of private platforms as communication infrastructures has always been problematic, many musicians currently struggle more than ever with the question of how to organize their communication, now that the biggest social media companies have pledged their allegiance to the new US government.

Is social media a reliable tool for musicians’ means of communication? What alternatives are there? Can musicians leave the platforms or will the reduced attention make them irrelevant? What’s a good long term strategy? What are ideas for diversifying communication strategies in music? What are experiences with online communities, chat groups, newsletters, radios, press outreach, offline communication etc.?

We look forward to discussing ideas and experiences of communicating as an artist, and to having a clearer orientation afterwards around how to approach outreach and communication in this day and age.

This community evening is co-curated by Ivo Sloman, via our open call.

Panelists:

Steffi von Kannemann (she) - is co-founder of the Berlin music agency Better Things, who has been running the PR and marketing campaigns for Rosalía, Caroline Polachek, Mø, Aurora, a.m. Additionally Steffi is working on diverse projects, connecting international music players with Germany. She is giving workshops and speaking at conferences. Steffi was also co-founder of Parenthood in Music, the first initiative in Germany to improve the working conditions for parents in the music industry.

Zoë Mc Pherson (they) - is a French/northern Irish artist, performer, sound designer, spatial sound shaper, DJ, curator, and founder of SFX label & interdisciplinary conspiracy. Mc Pherson has developed an arc of accomplished albums and EPs. Alongside their releases, Mc Pherson has performed live and DJ'd at a steady stream of esteemed events and venues across the world from Berlin's CTM Festival to MUTEK Mexico, The Hague's Rewire to Novas Frequências in Rio de Janeiro. Mc Pherson's own node within the global information exchange is SFX, a multimedia platform they founded in 2020.

Mimi Mitina (she) - is a Berlin-based indie-pop singer-songwriter and ukulele player originally from Ukraine, who is also organizing Music Producers meetups in Berlin; community manager, ex-co-founder of øhr.

Marek Tuszynski, Executive Director and co-founder of Tactical Tech, is an artist, designer and curator working at the intersection of technology and activism. Marek is also a filmmaker, producer, teacher and provocateur whose creative interventions span media from film and radio to television, books, exhibitions, public spaces and the web. For 30 years, he has worked at the intersection of technology and politics, information and activism, and the consequences of living in a quantified society. In 2023, Marek was recognised by Mozilla Rise25 Awards as one of the artists and visionary leaders actively shaping a more ethical, responsible, and inclusive future for the internet.

more speakers to be announced soon

Moderation & Co-Curation:

Ivo Sloman (he / they) - is a Berlin- and Hamburg-based musician with a background in different fields of media. Ivo also builds instruments, virtual ones – e.g. for NI’s sampler Kontakt – and real ones, one of which has already been played at Elbphilharmonie. Having been part of different bands and projects over the years, nowadays Ivo mainly performs and produces dreamy electronic music under the moniker Korora, currently finishing the debut EP.

Make Like A Tree (he) is a quintessention of travels expressed in music and visuals created by Sergey Onischenko – an artist from Ukraine who is touring round the world and spreading his indie-folk tunes with a touch of non-conformism and beat generation ideas. Soundscapes of Make Like A Tree will bring you to inner worlds of nature, woods, mountains and songs of whales on the bottom of the ocean. Usually performing as a live act, for us Make Like A Tree will play a selection from his sublime vinyl collection.

Venue

The venue is the Refuge Worldwide event space / office at Niemetzstr. 1 at Böhmischer Platz in Neukölln, NOT the radio station / Oona bar on Weserstr.

Schedule

doors 18:30
start discussion 19:00
DJ Set 20:30
End 22:00

We have to end at 22:00 at Refuge. For those interested in more conversations, we can move to a nearby bar afterwards.

Netzwerk Abend

Social Media

Promotion & Marketing

Networking

Kommunikation

communication

Online Communication

Outreach

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Artist Meetup - Spring 25

Eileen Möller — Tue, 25 Mar 2025 16:49:52 +0000

Wednesday, 23 April, 2025 - 19:30

Weisse Rose, Martin-Luther-Str. 77, 10825 Berlin Schöneberg

Language:

Englisch

For our spring Artist Meetup, we look forward to collaborate with Weisse Rose in Schöneberg. Weisse Rose is a concert venue and a space for youth culture. Many artists in Berlin's music communities take their first steps in music here, recording or playing on stage. With our community programme moving through different clubs and districts over the years, this is also our first evening in the Schöneberg neighbourhood.

The Music Pool Berlin Artist Meetup is a regular meeting place for musicians in Berlin, to meet and network across scenes and genres, exchange, and maybe find new collaborations and eventually also build solidary connections. Eight short concerts of usually a wide spectrum of sounds and music make up the stage programme, and musicians can apply for one of the slots.

On stage, each musician or band has 10 minutes to play 2 songs or tracks live, with a basic setup. It also possible to show music videos or talk about a project. Please do use the stage also to mention what you are currently looking for (your future drummer may be in the audience) or ask for feedback. After the stage programme, there will be space and time to talk and meet. To chat more about the presentations, to discuss potential collaborations, to exchange ideas and contacts. And to move better together than alone. There will be ways also for those not performing on stage to present what you are looking for or offering. We look forward to another meetup of exchange - between scenes, different interests and experiences, and on new joint pathways.

If you would like to apply for one of the concert/presentation slots, please email to artistmeetup [at] musicpoolberlin.net, with a link to your music and some info on why you would like to present, by 9 April 2025.

The Artist Meetup is a good opportunity to see a great show on stage with music across different genres, to meet and get to know fellow artists across scenes, and find new collaborations.

Join us also if you´re not presenting and get your free ticket here.

DJ Set after the live show: Toastin (Tonträger Kollektiv Berlin) aka. Carlo is a DJ and electronic music producer. With influences from jazz, minimal and punk he creates various sound journeys.

Netzwerk Abend

Networking

Artist meetup

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Artist Meetup - September 25

Andrea Goetzke — Wed, 05 Mar 2025 11:50:13 +0000

Tuesday, 16 September, 2025 - 19:00

Kulturfabrik Moabit, Lehrter Str. 35, 10557 Berlin

Language:

Englisch

We are delighted to be hosting our next Artist Meetup on 16 September at Kulturfabrik Moabit.

Get your free ticket here.

The Music Pool Berlin Artist Meetup is a regular meeting place for musicians in Berlin, to meet and network across scenes and genres, get to know what others are working on currently, exchange, and maybe find new collaborations. It is a place to eventually also build structures of solidarity and cooperation among the music scenes in the city. Eight short concerts of a wide spectrum of sounds and music make up the stage programme, and musicians can apply for one of the slots.

On stage, each musician or band has 10 minutes to play 2 songs or tracks live, with a basic setup. It also possible to play tracks from file or talk about a project. Please do use the stage also to mention what you are currently looking for (your future drummer may be in the audience) or ask for feedback. After the stage programme, there will be space and time to talk and meet. To chat more about the presentations, to discuss potential collaborations, to exchange ideas and contacts. And to move better together than alone. There will be ways also for those not performing on stage to present what you are looking for or offering. We look forward to another meetup of exchange - between scenes, different interests and experiences, and on new joint pathways.

If you would like to apply for one of the concert/presentation slots, please fill in this form, by August 12th 2025.

The Artist Meetup is a good opportunity to see a great show on stage with music across different genres, to meet and get to know fellow artists across scenes, and find new collaborations.

Netzwerk Abend

Networking

Artist meetup

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Workshop •• Dein Release, Dein Plan: Erfolgreiche Strategien für den Musik-Launch

Eileen Möller — Wed, 12 Feb 2025 14:54:33 +0000

Tuesday, 26 August, 2025 - 14:00 to 18:00

House of Music, Revaler Str. 99, RAW Gelände

Niklas Mündemann

Language:

Deutsch

Fee:

22 €

Der Workshop richtet sich an alle Musiker*innen, die den nächsten Schritt in Richtung Professionalität gehen und aktuell an einem Release arbeiten oder kürzlich Musik veröffentlicht haben. Gemeinsam erarbeiten wir, wie man ein Release strategisch plant und worauf es dabei ankommt. Wir entwickeln einen beispielhaften Step-by-Step-Marketingplan und behandeln zentrale Themen wie Fördermittel- und Labelakquise sowie die Zusammenarbeit mit Booking- und PR-Agenturen.

Der Workshop vermittelt dir das nötige Know-how für eine erfolgreiche und professionelle Veröffentlichung deiner Musik. Du erhältst einen klaren Überblick über die wichtigsten Do’s & Don’ts im Musikbusiness und wertvolle Einblicke in essenzielle Musik-Marketing-Strategien.

Die Inhalte sind besonders für Musiker*innen gedacht, die noch wenig Erfahrung mit Releasestrategien und Musikmarketing haben. Aber auch wenn du bereits erste Kenntnisse hast, kannst du von spannenden neuen Insights profitieren.

Workshop

Vertrieb

Networking

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Artist Meetup @ Badehaus

Andrea Goetzke — Tue, 14 Jan 2025 15:39:15 +0000

Tuesday, 18 February, 2025 - 20:00

Badehaus

Language:

Englisch

We kick off our series of community evenings for 2025 with an Artist Meetup! This time, you can look forward to the Badehaus stage, on RAW area in Friedrichshain.

The Artist Meetup is a good opportunity to see a great show on stage with music across different genres, to meet and get to know fellow artists across scenes, and find new collaborations.

DJ Set: AKA Thesaur

Join us even if you´re not presenting and get your free ticket here.

Doors: 7:30 pm

Start: 8:00 pm

Netzwerk Abend

Networking

Artist meetup

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Workshop •• 360° DIY Music Career

Eileen Möller — Wed, 04 Dec 2024 12:45:06 +0000

Monday, 20 January, 2025 - 14:00

House of Music, Revaler Str. 99, RAW Gelände

Flemming Borby

Language:

Englisch

Fee:

35 €

Do you want to live out of your music but don't know how? We hear so much doom and gloom today from people screaming that there’s no money in music except for the big major artists. So how to make a good (subjective of course) living nowadays with your music? The secret is that there is not one way to succeed. You have to figure out what works for you. How to adapt both mentally and practically, and figure out how you can use your talents to make a living, and simultaneously pursue and fulfill your dream.

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I have been living out of music for the last 40 years, and have tried almost all fields in aconstantly changing the music business as a DIY-thinking person. Taking the starting point in my own story, I want to share with you what I have learned along the road, and I will run through what possibilities there are to get to live out of doing what you love the most, and how to put a career together so it fits YOUR personal needs and dreams.

Income aspects:

- what possibilities are there to launch a DIY music career

- what opportunities are there for musicians, producers, songwriters, artists

- what is needed to get the jobs

- what possibilities are there to develop a passive money income stream from your music

- how to co-work with the music industry as a partner

mindset aspects:

- the importance of setting goals and how to reach them

- how to focus on and work with mindsets that are supporting and motivating you to reach

your goals and dreams

- how to be efficient in getting things done daily?

- How can you be successful? What is success?

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The first part of the workshop will be an overall presentation, and the second part will take starting point in your standing point.

2 parts:

20.01. 2 pm

21.01. 2 pm

Workshop

Artist Development & Management

Promotion & Marketing

Networking

Kommunikation

Beginner

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Ivy Teresa

Eileen Möller — Mon, 28 Oct 2024 16:43:21 +0000

Production

Soundbranding & Soundesign

Technology & Innovation

Networking

Éclat Crew

Ivy Teresa aka Yvois is an Aotearoa (New Zealand)-born, Berlin-based producer of warm, wonky beats and singer of moody aural treats. Armed with a collection of dusty guitar pedals, warbling tape machines and a smattering of found sounds, she creates chill electronica and low key grooves in her treetop home studio. She is the founder of Éclat Crew Berlin – a collective of female, trans & non-binary electronic music producers, and an independent music educator and event curator.

Teresa

How to be a Networking Ninja

Eileen Möller — Thu, 22 Aug 2024 15:23:08 +0000

Tuesday, 10 September, 2024 - 14:00

House of Music, Revaler Str. 99, RAW Gelände

Allie Silver

Language:

Englisch

Fee:

22 €

Intro: Want to promote your project but can't stand networking and don't know where to go or how to start? Join Allie Silver, self-proclaimed music conference nerd who has been organizing, speaking, attending and promoting showcases at conferences around the world for over 15 years, for some key tools, strategies and insider tips. Never forget - the best and most important promotion for your project is YOU! Learning how to speak confidently and comfortably about what you do and how to put yourself in the right place at the right time is key. Music conferences are some of the best ways to network and boost your project to the next level. It can be a marathon - but with the right preparation and planning, you can not only survive, but thrive, and have a great time while you are at it too.

Content:

networking strategies
conference preparation and follow up
how to apply and get the most out of a showcase
how to set achievable goals and expectations for attending music industry events and conferences
tips and tricks of the trade to get the most out of your experience and have a great time too

Target Group: Any artist or artist professional looking to further their career and boost their networking skills and conference strategies

Outcome: After this workshop you will have the skills and strategies you need to feel more comfortable navigating industry events and conferences, including how to best prepare to get the most out of any industry events you may want to attend.

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