musicpoolberlin.net - Branding

The new ABC in music - it's all about your artist brand

Robert Witoschek — Wed, 14 Sep 2022 13:42:45 +0000

Monday, 7 October, 2024 - 14:00

House of Music, RAW Gelände, Revaler Str. 99, 10245 Berlin

Andreas Weckenbrock

Language:

Englisch

Fee:

50 €

THE NEW ABC IN MUSIC: IT’S ALL ABOUT YOUR ARTIST BRAND
A GUIDE TO CREATE YOUR KICK-ASS ARTIST BRAND STRATEGY ON A COASTER

WORKSHOP SUMMARY
To be successful as an artist a strong artist brand strategy is one of the most fundamental elements of your music career. Without a personalized long-term plan for your brand the chance for sustainable success - even if you’re making outstanding music - is close to 0. The world’s biggest artists show that making it to the top is no coincidence, but hard work that needs a concrete basis, an overall strategic perspective and intelligent actions for a strong artist brand and everything that comes with it.

Within the workshop The new ABC in music: it’s all about your artist brand participants learn what an artist brand strategy is, how to build one and how to bring this strategy to life. The program is divided into three parts:
in the first part a variety of brand, identity and strategy related terms will be distinguished followed by an introduction to artist brand strategies in general, the basic concept as well as the target group and the need to build a strategy. In closing of the introduction the Artist Brand Canvas (ABC) is introduced as a handy tool to help building artist brand strategies.

The second part focuses on the process of building the artist brand strategy. After clarifying the brand ownership and identifying stakeholders involved in the brand, participants are introduced to the framework of an internal and external situation analysis including a SWOT analysis. To lay the foundation for the actual strategy building process participants are introduced to the concept of The Golden Circle by Sinek as well as the Identity-based Brand Management model by Buhrmann as the underlying scientific models for the pro- cess. After defining the artist brand identity participants learn how to create the right messaging and artist brand story, how to constitute the respective brand image and how to identify the right brand touch points.

DATES

07, 08 and 09th of October 2024, 2pm

PROGRAM SYNOPSIS

1. AN INTRODUCTION: BRAND, IDENTITY, STRATEGY

artist, personality, brand: what are we talking about here?
what is an artist brand strategy?
who needs an artist brand strategy and why?
a new tool to help you build your strategy: the artist brand canvas

2. BUILD YOUR ARTIST BRAND STRATEGY

who owns the brand, who works the brand?
things to know before we start
let’s do some science, then we’re good to go
defining your artist brand identity
articulate your messaging
constitute the brand image
identify your brand touch points

3. BRING YOUR ARTIST BRAND STRATEGY TO LIFE!

Workshop

Kommunikation

Branding

Artist branding

Beginner

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Branding for Musicians

Robert Witoschek — Fri, 04 Mar 2022 14:38:33 +0000

Monday, 25 April, 2022 - 14:00 to 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Yvonne Hartmann

Language:

Englisch

Fee:

22 €

Are you struggling to define your own brand identity as an artist, or create a story around your music? Do you feel like you could better communicate your musical values and principles? I am offering a step-by-step guide to branding as a musician, offering practical tips on how to implement and create a coherent look and feel for your music.

Target Group
Musicians and bands who want to define and build their brand identity from scratch, or want to revise, refresh, or rework their existing branding.

Learning Outcome
In this workshop you will learn how to develop your own authentic brand identity as an artist. You will not only define your values, core statement and tone of voice, but also create an action plan for its implementation within different aspects of your daily workflow.

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Reach out - How to pitch

Robert Witoschek — Fri, 20 Dec 2019 09:07:28 +0000

Tuesday, 18 February, 2020 - 16:00 to 20:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Language:

Deutsch

THIS WORKSHOP WILL BE HELD IN GERMAN!!!

Musikschaffende sind in erster Linie Künstler*innen, entsprechend stark ist das künstlerische Selbstverständnis ausgeprägt. Nur - allein davon kann man nicht immer seinen Lebensunterhalt bestreiten. In einer Zeit, in der „rundum-Sorglos“ Labeldeals eher die Ausnahme darstellen und man über Streaming oder Tonträger eher nur marginale Umsätze erzielen kann, ist für viele Kreative die Zusammenarbeit mit Marken spannend geworden.
Umgekehrt spielt Musik in allen Formen eine immer wichtigere Rolle in unserer digitalen und medialen Welt - ein Umstand, den sich insb. die Marken- und Werbewelt zunutze macht und teilweise lukrative Jobs an Kreative aus dem Musikbereich vergibt.
Doch wie komme ich an solche Jobs ran?
Bin ich überhaupt schon bereit für dieses Arbeitsumfeld?
Wie stelle ich sicher, dass eine Marken-Koop zu mir passt und nicht mein Image schädigt?
Diese und viele weitere Fragen werden in diesem Workshop behandelt.

Ziel:
In diesem Workshop erhaltet Ihr ein Rundum-Briefing im Hinblick auf einen erfolgreichen Pitch und erarbeitet unter dieser speziellen Fragestellung Euer Alleinstellungsmerkmal sowie eine Strategie zur Auftragsakquise

Inhalte:
- Welche Marken passen zu mir?
- Wie nehme ich den Kontakt auf?
- Was brauche ich, um mich gut zu präsentieren?
- Wie erstelle ich einen Pitch?

Workshop

Promotion & Marketing

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Digitales Personal Branding und Story Telling

Eileen Möller — Mon, 16 Dec 2019 12:34:12 +0000

Monday, 17 February, 2020 - 14:00 to 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Language:

Deutsch

THIS WORKSHOP WILL BE HELD IN GERMAN!!!

Du willst in der Musikbranche beruflich erfolgreich sein? Du möchtest Dein Leben durch Deine kreative Arbeit finanzieren? Du möchtest, dass Dein kreatives Schaffen oder Deine Projekte möglichst viele Leute erreichen?

Dann kannst Du entweder darauf warten, entdeckt zu werden oder dass Dir die Jobs zufliegen - oder aber Du kannst auch aktiv etwas dafür tun.

Da wir einer konstant zunehmenden Menge von Daten und Informationen ausgesetzt sind und immer weniger Zeit haben, diese zu verarbeiten, kann es ein Ansatz sein, sich selbst bzw. sein Projekt als „Brand“ oder „Marke“ aufzubauen - mit einer klaren Botschaft, einer klaren Zielgruppe, effizienter Kommunikation und eben einer Strategie.

Wie das funktioniert, erfährst Du in diesem Workshop.

Inhalte:
* Welche Kanäle sind relevant?
* Wie baue ich am besten Reichweite auf?
* Wie finde ich meine eigene Story?
* Wie erstelle ich einen Pressetext?

Lernziel:
Dieser Workshop hilft Dir dabei, Deine persönliche Strategie aufzubauen - mit einer klaren Message, einer definierten Zielgruppe sowie den wichtigen Kommunikationskanälen.

Workshop

Promotion & Marketing

Branding

communication

Beginner

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SOLD OUT! WORKSHOP - Branding Basics for Artists & Music Professionals

Robert Witoschek — Thu, 15 Mar 2018 09:02:41 +0000

Friday, 11 May, 2018 - 14:00 to Friday, 18 May, 2018 - 18:00

Warschauer Str. 70a, 10243 Berlin

Language:

Englisch

Target Audience:

Music & Creative Professionals; i.e. Artists/Musicians, Producers, Sound Designers, Bands, etc.

Length:

8 hours
Part 1: 11.05.2018, 14-18h
Part 2: 18.05.2018, 14-18h

Workshop Goal:

You will leave the workshop understanding who you are (as a brand), and how to communicate this consistently through text and visual (art/graphics/color) language.

Learning Objectives:

Craft a vision and purpose statement. Examine the core pillars/principles of your brand/work. Create a style guide for your brand.

Description:

Give life to your creativity! Explore and deepen the definition of who you are as an artist. We’ll start by creating a vision statement, examine why you do what you do, and define your desired or target audience. You’ll leave with a ‘map’ of who you are as an artist, in addition to a Style Guide ~ concrete map of how to communicate your ‘creative identity or brand’ consistently.

Please bring your laptop, journal, and drawing tools: colored pencils, markers, etc.

Workshop

Promotion & Marketing

Branding

Artist Develpment