musicpoolberlin.net - Promotion & Marketing

Visual Design

Beginner

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Sandra Gern

Eileen Möller — Wed, 16 Apr 2025 12:26:38 +0000

Songwriting

Instagram

Sandra is a songwriter, producer, and performer. She has already toured with her solo project ‘Polar Noir’ alongside bands such as M83 and Cari Cari and played concerts in Germany, Poland, Austria, and Denmark. At the beginning of 2025, she released her debut album ‘Coming Up For Breath’, on which she combines dreamy, shoegazy synth-pop with environmental themes. The album brought her worldwide attention and rotated in the playlists of over 100 radio stations. At the same time, she works as a freelance music journalist and radio and event presenter. She has hosted and curated the music programme ‘Chelsea Hotel’ on the Munich radio station egoFM for over ten years, and has also been head of the editorial team for more than half of that time. She conducted hundreds of interviews for her programme, including with New Order, St. Vincent, Girl in Red, and Peter Doherty. In 2020, she was awarded the German Radio Prize in the ‘Best Programme’ category for her work and was honoured by the jury with the following words: "Chelsea Hotel is a gem that not only provides entertainment, but also awakens a desire for a style of music that is rarely heard on the radio. Sandra Gern also shows that music moderation can be casual and fact-oriented simultaneously." She therefore knows the music industry from a wide variety of perspectives, and knows how to seamlessly transfer her diverse experience and skills between the different areas.

Gern

Beyond Algorithms - Self-Empowered Artist Communication outside of the big Platforms

Andrea Goetzke — Thu, 27 Mar 2025 11:21:44 +0000

Tuesday, 8 April, 2025 - 18:30

Refuge Worldwide, Niemetzstr. 1, 12055 Berlin Neukölln

Language:

Englisch

Free ticket here.

Many musicians rely on social media when it comes to communication, promotion, and growing their audiences. On the few popular platforms they are dependent on the given business practices and at the mercy of intransparent algorithms and their changes. While this dependency on a very small number of private platforms as communication infrastructures has always been problematic, many musicians currently struggle more than ever with the question of how to organize their communication, now that the biggest social media companies have pledged their allegiance to the new US government.

Is social media a reliable tool for musicians’ means of communication? What alternatives are there? Can musicians leave the platforms or will the reduced attention make them irrelevant? What’s a good long term strategy? What are ideas for diversifying communication strategies in music? What are experiences with online communities, chat groups, newsletters, radios, press outreach, offline communication etc.?

We look forward to discussing ideas and experiences of communicating as an artist, and to having a clearer orientation afterwards around how to approach outreach and communication in this day and age.

This community evening is co-curated by Ivo Sloman, via our open call.

Panelists:

Steffi von Kannemann (she) - is co-founder of the Berlin music agency Better Things, who has been running the PR and marketing campaigns for Rosalía, Caroline Polachek, Mø, Aurora, a.m. Additionally Steffi is working on diverse projects, connecting international music players with Germany. She is giving workshops and speaking at conferences. Steffi was also co-founder of Parenthood in Music, the first initiative in Germany to improve the working conditions for parents in the music industry.

Zoë Mc Pherson (they) - is a French/northern Irish artist, performer, sound designer, spatial sound shaper, DJ, curator, and founder of SFX label & interdisciplinary conspiracy. Mc Pherson has developed an arc of accomplished albums and EPs. Alongside their releases, Mc Pherson has performed live and DJ'd at a steady stream of esteemed events and venues across the world from Berlin's CTM Festival to MUTEK Mexico, The Hague's Rewire to Novas Frequências in Rio de Janeiro. Mc Pherson's own node within the global information exchange is SFX, a multimedia platform they founded in 2020.

Mimi Mitina (she) - is a Berlin-based indie-pop singer-songwriter and ukulele player originally from Ukraine, who is also organizing Music Producers meetups in Berlin; community manager, ex-co-founder of øhr.

Marek Tuszynski, Executive Director and co-founder of Tactical Tech, is an artist, designer and curator working at the intersection of technology and activism. Marek is also a filmmaker, producer, teacher and provocateur whose creative interventions span media from film and radio to television, books, exhibitions, public spaces and the web. For 30 years, he has worked at the intersection of technology and politics, information and activism, and the consequences of living in a quantified society. In 2023, Marek was recognised by Mozilla Rise25 Awards as one of the artists and visionary leaders actively shaping a more ethical, responsible, and inclusive future for the internet.

more speakers to be announced soon

Moderation & Co-Curation:

Ivo Sloman (he / they) - is a Berlin- and Hamburg-based musician with a background in different fields of media. Ivo also builds instruments, virtual ones – e.g. for NI’s sampler Kontakt – and real ones, one of which has already been played at Elbphilharmonie. Having been part of different bands and projects over the years, nowadays Ivo mainly performs and produces dreamy electronic music under the moniker Korora, currently finishing the debut EP.

Make Like A Tree (he) is a quintessention of travels expressed in music and visuals created by Sergey Onischenko – an artist from Ukraine who is touring round the world and spreading his indie-folk tunes with a touch of non-conformism and beat generation ideas. Soundscapes of Make Like A Tree will bring you to inner worlds of nature, woods, mountains and songs of whales on the bottom of the ocean. Usually performing as a live act, for us Make Like A Tree will play a selection from his sublime vinyl collection.

Venue

The venue is the Refuge Worldwide event space / office at Niemetzstr. 1 at Böhmischer Platz in Neukölln, NOT the radio station / Oona bar on Weserstr.

Schedule

doors 18:30
start discussion 19:00
DJ Set 20:30
End 22:00

We have to end at 22:00 at Refuge. For those interested in more conversations, we can move to a nearby bar afterwards.

Netzwerk Abend

communication

Online Communication

Outreach

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Niklas Mündemann

Eileen Möller — Wed, 12 Feb 2025 14:44:03 +0000

Karriereplanung

Vertrieb

Agentur Niklas

Niklas Mündemann studied saxophone and instrumental pedagogy at the Folkwang University of the Arts in Essen and has been working as a freelance musician and music teacher since 2017. He has released several albums and played concerts throughout Europe. By working with various labels and agencies worldwide, he has been able to build up a strong network and has been helping other artists to position themselves professionally in the music market since 2023.

To intensify this work, he founded the psst! agency in 2024, with which he supports musicians in the areas of release strategy, management, funding acquisition and music marketing. He is also the founder and chairman of the Klimper Klang - Musik Inklusiv e.V. association, which campaigns for barrier-free music offerings for people with disabilities and more inclusion in the music scene.

Mündemann

Maria Thamm

Eileen Möller — Tue, 21 Jan 2025 16:19:06 +0000

Booking

Coaching Deu

Coaching Eng

Booking Agency

Maria has been active in the music and events industry since 2006 and started her own booking agency, *Thammtation Music*, in 2013. She not only handles bookings but also manages artists, tours, productions, artist care, and video projects.

Before going solo, she gained valuable experience working with renowned companies like KBK, RBK Fusion, and ShevEvent. She studied Sociology, Psychology, and Media Education at the University of Augsburg, focusing on music and youth, and later completed additional training as a music business professional. Internships at Warner/Chappell Music and Radio Feierwerk helped pave her way into the industry.

Thamm

Workshop •• 360° DIY Music Career

Eileen Möller — Wed, 04 Dec 2024 12:45:06 +0000

Monday, 20 January, 2025 - 14:00

House of Music, Revaler Str. 99, RAW Gelände

Flemming Borby

Language:

Englisch

Fee:

35 €

Do you want to live out of your music but don't know how? We hear so much doom and gloom today from people screaming that there’s no money in music except for the big major artists. So how to make a good (subjective of course) living nowadays with your music? The secret is that there is not one way to succeed. You have to figure out what works for you. How to adapt both mentally and practically, and figure out how you can use your talents to make a living, and simultaneously pursue and fulfill your dream.

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I have been living out of music for the last 40 years, and have tried almost all fields in aconstantly changing the music business as a DIY-thinking person. Taking the starting point in my own story, I want to share with you what I have learned along the road, and I will run through what possibilities there are to get to live out of doing what you love the most, and how to put a career together so it fits YOUR personal needs and dreams.

Income aspects:

- what possibilities are there to launch a DIY music career

- what opportunities are there for musicians, producers, songwriters, artists

- what is needed to get the jobs

- what possibilities are there to develop a passive money income stream from your music

- how to co-work with the music industry as a partner

mindset aspects:

- the importance of setting goals and how to reach them

- how to focus on and work with mindsets that are supporting and motivating you to reach

your goals and dreams

- how to be efficient in getting things done daily?

- How can you be successful? What is success?

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The first part of the workshop will be an overall presentation, and the second part will take starting point in your standing point.

2 parts:

20.01. 2 pm

21.01. 2 pm

Workshop

Beginner

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Josh Savage

Eileen Möller — Mon, 12 Aug 2024 15:33:13 +0000

Technology & Innovation

Booking

Josh Savage is an indie singer-songwriter and pioneering force in the web3 music space, recognised as one of Europe's leading experts in leveraging blockchain technologies for artistic empowerment. With a rich background in the music industry, Josh has toured globally and shared stages with prominent artists like Robbie Williams and Snow Patrol. His groundbreaking "Love Letters" NFT collection, which achieved revenue equivalent to 50 million Spotify streams, exemplifies the transformative potential of web3 for independent musicians. Based in Berlin, Josh also leads Sofar Sounds Berlin, fostering a vibrant community of artists and fans. His innovative approach to digital community building and his commitment to artist independence make him a sought-after voice in the future of music.

Savage

Storytelling in music marketing

Eileen Möller — Thu, 04 Jul 2024 09:32:49 +0000

Monday, 12 August, 2024 - 14:00

House of Music, Revaler Str. 99, RAW Gelände

Maikol Piardi

Language:

Englisch

Fee:

22 €

Come and join us for an interactive and practical workshop where we will explore the art of using storytelling to enhance your social media music marketing strategy. We will delve into effective techniques for showcasing your story across your social media platforms (Instagram/TikTok), cultivating a deeper connection with your fans.

In this masterclass, you will learn:

• How to craft your narrative framework
• How to integrate storytelling across your social media channels
• How to create storytelling content that connects

Maikol's Infos

Workshop

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Maikol Piardi

Eileen Möller — Wed, 03 Jul 2024 15:32:06 +0000

Maikol Piardi is a digital creator, podcast host, community founder, and music marketing coach with Italo-Panamanian roots. He has dedicated over ten years to the Italian music industry, taking on various roles such as hosting club nights and festivals, as well as organizing events. After completing his master's degree in Trade Marketing and business strategies and gaining experience in the fashion industry and sales sector, Maikol decided to relocate to Berlin to further pursue his passion for music. In 2019, he launched Music Travel Guide with the intention of showcasing Berlin-based musicians, producers, and founders. Over time, it evolved into a media platform and Club Membership for music enthusiasts, artists and musicians, helping professionals advance in their careers. As a music marketing coach, Maikol offers individualized coaching programs aimed at helping independent musicians promote their work authentically while effectively connecting with fans. His 1:1 personalized coaching sessions provide guidance on various aspects of promoting one's music career. “My goals are to inspire everyone around me through the actions that I take, the lessons that I learn and the enthusiasm I can share with others.”

Piardi

Pamela Schlewinski

Eileen Möller — Wed, 19 Jun 2024 13:01:40 +0000

Production

Visual Design

Booking