musicpoolberlin.net - Marketing

Career, Art & Audience - managing yourself as an independent musician (3-part-Course)

Robert Witoschek — Mon, 30 Nov 2020 11:09:06 +0000

Tuesday, 10 June, 2025 - 14:00 to Tuesday, 24 June, 2025 - 18:00

House of Music, RAW Gelände, Revaler Str. 99, 10245 Berlin

Gil Hockman

Language:

Englisch

Fee:

50 €

The modern music industry is a constantly changing environment, but whether you are dreaming of a full-time career in music, or you would simply like to develop a sustainable platform from which to create and promote your work, there are three areas that will always need your attention: your art, your audience, and yourself. This three-part workshop series will examine each of these areas, looking at high-level concepts that can guide you at any career level, as well as practical tips and tactics for DIY artists trying to establish themselves with an audience and within the music industry.

While some topics will overlap across the sessions, the three workshops are broadly broken down as follows:

Session 1 // 10.06.2025 2 pm : You (How to create appropriate goals, plans and mindset)

Session 2 // 17.06.2025 2 pm: Your Audience (How to identify, communicate with, and build your audience)

Session 3 // 24.06.2025 2 pm: Your Music (The practicalities of recording and releasing)

Workshop

Artist Development & Management

Promotion & Marketing

Networking

Career

Release

Planning

Audience

Marketing

Community

Beginner

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Digitaler Workshop •• How to Podcast

Robert Witoschek — Thu, 16 Jul 2020 14:10:21 +0000

Monday, 31 August, 2020 - 16:00 to Tuesday, 1 September, 2020 - 18:00

Online

Language:

Deutsch

Dieser Workshop wird online stattfinden!!

Dieser Einführungskurs verschafft dir einen Überblick über das Thema Podcasting.

Was benötigt man, um einen Podcast zu produzieren und was können wir von vorhandenen Fakten lernen?
Ziel ist es, dir relevante Skills mit auf dem Weg zu geben, damit du direkt mit dem Podcasting starten kannst.

Lernziele

Geschichte und Definition von Podcast.
Zahlen und Fakten auswerten und beurteilen.
Wann wird eine (GEMA-) Lizenzierung benötigt?
Einen Podcast von der Idee bis zum Projekt durchführen
Überblick über Distrtibutionswege

Termine:

Teil 1 - 31.08.2020 - 16-18 Uhr
Teil 2 - 01.09.2020 - 16-18 Uhr

Workshop

Promotion & Marketing

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"Image und Selbst“ - Me, myself, and I digital

Robert Witoschek — Fri, 12 Jun 2020 09:52:52 +0000

Thursday, 11 March, 2021 - 14:00 to 18:00

*** ONLINE WORKSHOP ***

Sandra Passaro

Language:

Deutsch

Fee:

20€

THIS WORKSHIOP TAKES PLACE IN GERMAN LANGUAGE!!!

Konzeption: Image und Selbst
Personal Branding und Moodboard
Prozessmodelle und Analyse-Methoden zum Aufbau eines starken Images.
Design des eigenen Images durch Medieninhalte

Wenn man sein Publikum und Netzwerk vergrößern will, braucht man schlicht Aufmerksamkeit. Die im Workshop vorgestellten Methoden werden direkt angewandt. Die TeilnehmerInnen werden mit den Ergebnissen eigene Strategien für Ihre Projekte ableiten können.

Folgende Fragen sollen beantwortet werden:
Was ist meine Vision und Mission als KünstlerIn/ ProduzentIn? Welches Image möchte ich auf/aus-bauen? Wie konzeptioniere ich mein Image durch Design, Inhalte und Sprache. Wo finde ich meine Zielgruppe und mache sie zu meiner Community? Wie kann ich mich von der Masse abheben, um besser gesehen zu werden? Welche alternativen Einkommensströme kommen für mich in Frage, um unabhängig künstlerische Entscheidungen treffen zu können?

Note:

Der Musikmarkt ist ein extrem komplexes System. Bedingt durch die Kürze der Zeit werden die Workshops lediglich eine Übersicht bieten können. Die Teilnehmer werden angeregt die erworbenen Methoden und Kenntnisse für Ihre eigenen Projekte in der Folge anzuwenden. Nicht geeignet für Profis mit jahrelanger Musikindustrie-Erfahrung oder abgeschlossenem Marketing Studium.

Workshop

Promotion & Marketing

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DJ als Job - Booking, Promo, Erfolg als professioneller DJ

Robert Witoschek — Fri, 02 Aug 2019 10:17:46 +0000

Monday, 23 September, 2019 - 14:00 to 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Diana Perova a/k/a DJ Diana May

Language:

Deutsch

THIS WORKSHOP TAKES PLACE IN GERMAN LANGUAGE!!!

Das DJing hat in den letzten Jahren, ebenso wie die gesamte Musikindustrie, bedingt durch die Digitalisierung, massive Veränderungen durchlaufen. Nach wie vor gilt: Ein gutes musikalisches Repertoire, die Fähigkeit, die Crowd zu lesen sowie einige technische (--> mixing etc.) Skills können Dich zu einem guten DJ machen - doch reicht das auch, um ERFOLG zu haben?
Schließlich führen die neuesten technischen Entwicklungen (MP3s, Streaming, SYNC Buttons etc.) zu einer regelrechten "DJ-Schwemme" - ein Grund mehr, sich zu professionalisieren.

In diesem Workshop geht es eben darum, als DJ erfolgreich zu sein, dh. sich auf dem Markt zu positionieren, Bookings zu bekommen, den eigenen USP zu bestimmen und eine gute Balance zwischen Künstler- und Dienstleister-Attitude zu entwickeln.

Themen

# Booking / Gigs
# Finanzen / Gagen
# Steuerliches / Rechtliches
# Promo / Social Media
# Playlists / Uploads / Copyright
# Artist vs. Service attitude
# Tools, Skills & Styles
# Mental Health / Balance

Artist Development & Management

Label & Verlag

Promotion & Marketing

THE ART OF MUSIC PR AND VISUAL DEVELOPMENT - second run!

Robert Witoschek — Tue, 22 Jan 2019 13:52:53 +0000

For the second time this autumn we are offering our four-part course on VISUAL DEVELOPMENT and MUSIC PR. In contrast to our other workshops, you have to apply for one of the places, because this course requires a very intensive cooperation of the course participants and first creative concepts or an upcoming publication. More information about the application can be found in the description below.

Description:

This is a practical, hands-on course about how cutting edge record labels promote records and their artists, using visual and audio visual content. Participants will learn to define key narratives (for an artist and/or a release), translate these narratives into an actual PR strategy and then define the visual tools that will be used to execute a content driven PR campaign. At the end of the course, participants will end up with a real PR strategy, a list of assets to produce and a visual brief for designers, filmmakers and other visual artists who could facilitate the production of these assets.
Outside of the standard visual tools we will also be looking into new-media solutions, as well as innovative product design.
Participants are highly urged to work on their own releases or those of affiliated artists. For those of whom who don’t have their own project to work on, a stand-in project will be provided. The course was created to cater to musicians, music industry professionals and designers.

1.Introduction to content driven PR
-types of content and visual tools used disseminate it
-basics of long term strategy
-basics of branding / defining and transferring core visual DNA to all visual content

2. Exploring personal narratives
-exercises to focus personal narratives
-exercises to translate personal narratives into a promo strategy
-exercises to translate promo strategy into visual tools used to execute it

3. An in-depth look at visual identity
-examining the possibilities of video, graphic design, photos, product design and new media

4. Communicating with visual artists
-creating a project / campaign
-writing visual briefs for designers, filmmakers and other visual artists

About the tutor
CLICK HERE

DATES & FEE
80 €

4 Dates,
08.10.2019
15.10.2019
22.10.2019
29.10.2019
2pm - 6pm each

APPLICATION
The work that we will be doing during the span of this course will be real work, as in: what a label and its promo, A&R and the art departments would be doing in preparation for an actual release. Hence, we would like to create a group of committed artists, ones who (ideally) have forthcoming releases, and are willing to do this work – as they will truly be able to benefit from this course.
The places are limited, and in order for us to make the final selection we urge all applicants to fill out the questionnaire below.

Please send your application (incl. all your contact details) and your answers via E-Mail to eileen [at] musicpoolberlin.net

1. What is your artist name? Please send links to your website, social media and discography?
2. Are you working on a forthcoming release? What stage are you in and what is the tentative release date? Will it be self-released or will you be working with a label?
3. Have you worked with a label and / or publicist before – what was the experience like? What would you like to improve on the next run?
4. Do you have any skills related to design or visual arts (photography, videography, sculpture, typography, programming..anything)? (If so, send links)
5. Do you have any visual artists / designers in mind for your release? (If so, send links)
6. What are some of the most pressing topics for you, ones which you would like to address during the span of this course?

From all incoming registrations, the tutor will select 12 participants for the course based on the above questions and your answers. Therefore we ask you to only apply for the course if you can really participate in all four dates.

Please note:
In addition to this questionnaire, which technically qualifies you for the workshop, we have to ask you to also submit your standard signup data for the Music Pool Project. Since we are a public project, we have to demand that information.

Promotion & Marketing

WORKSHOP - KÜNSTLERIMAGE – RICHTIG GESEHEN WERDEN

Robert Witoschek — Fri, 05 Oct 2018 14:39:23 +0000

Monday, 12 November, 2018 - 14:00 to Monday, 19 November, 2018 - 18:00

Warschauer Str. 70 A, 10243 Berlin

Language:

Deutsch

KÜNSTLERIMAGE – RICHTIG GESEHEN WERDEN

THIS WORKSHOP IS BEING HELD IN GERMAN!!!!

Lernziel
Lernziel ist es, zu verstehen, wie man eine einzigartige Künstleridentität entwickelt und sie multimedial darstellt. Dabei ist von Bildern, Promotexten, Videos, Songproduktionen und Social Media Posts die Rede. Darüber hinaus wird das Wissen weitergegeben, welcher Content und welche Plattformen für eine ganzheitliche Darstellung notwendig sind.

Kursbeschreibung
Besucher dieses Workshops lernen die einzelnen Schritte kennen, über die sich ein Künstler ein einzigartiges Image erarbeiten kann. Weiterhin wird gezeigt, wie dieses in multimedialenm Promomaterial dargestellt wird. Welcher Content für welche Plattformen relevant ist, rundet den Workshop ab.

Der Workshop besteht aus zwei Teilen:
Tag 1 - 12.11.2018 - Theorie wie beschrieben.
Tag 2 - 19.11.2018 - Wir analysieren eurer bestehendes Material und entwickeln dieses gezielt weiter.

Zielgruppe
Bands, Einzelkünstler und Managements, die professionell einen musikalischen Act aufbauen wollen.

Vorkenntnisse der Teilnehmer
Keine Vorkenntnisse notwendig

Level
Beginner

Workshop

Promotion & Marketing

Diana Perova a/k/a DJ Diana May

Robert Witoschek — Tue, 22 May 2018 13:36:12 +0000

Soziale Absicherung

Promotion & Marketing

Booking

Marketing

Diana Perova alias Diana May was born in Russia and came to Austria at the age of 10, right now based in Berlin, Germany. After many many nights out Diana wanted to pull the strings by herself and started as Light Jockey at a Club called Kottulinsky(Austria). 2 Years of experience later Diana May changed to Djing. Her passion lies in Tech House & Techno, with bassy vibes & catchy synthesizer. Her mixes were running on different Podcasts and Radio Stations, like Fm4 la boum Deluxe, No Subject Beats, Deep Berlin and many more. Diana May has already played for the legendary Pratersauna in Vienna, Sky and Sand Festival, Helene Beach Festival and Magdalena in Berlin. Her first release “90´s Machine” with remixes by Michael Nielebock and Lauschtakt & Ulrich makes people get on the dance floor!

Perova

WORKSHOP - Storytelling über Social Media - Trends, Impulse und Strategien für Musiker:innen

Robert Witoschek — Mon, 02 Jan 2017 11:28:41 +0000

Monday, 12 April, 2021 - 14:00 to Monday, 19 April, 2021 - 18:00

*** ONLINE WORKSHOP ***

Tine Theurich

Language:

Deutsch

Wie mache ich auf mich aufmerksam? Wo und mit welcher Story erreiche ich meine Fans? Wie baue ich eine Verbindung zu ihnen auf? Social-Media-Kanäle sind trotz ungeliebter Algorithmen und stetig sinkender Reichweiten unverzichtbarer Bestandteil (fast) jeder Künstler:innen-Kommunikation. Wer sie geschickt nutzt, kann sich unabhängig und direkt eine eigene Fanbase aufbauen und seine Karriere selbstbestimmt in die entscheidende Richtung lenken. Oft überfordern uns die unzähligen Möglichkeiten und der hohe Zeitaufwand oder es fehlt an guten Konzepten, die unterhalten und sich gleichzeitig individuell abheben.

Dieser zweiteilige Workshop widmet sich den Gretchen-Fragen des modernen Marketings und zeigt euch anhand von Good-Practice-Beispielen, wie unterschiedlich Storytelling in den vielfältigen Social-Media Formaten eingesetzt werden kann und wie ihr eure Kommunikationskanäle effektiv und interaktiv nutzt, um Schritt für Schritt Eure Fanbase auszubauen. Wir werfen natürlich auch einen Blick auf “Neuerscheinungen” wie TikTok und Clubhouse.

Im zweiten Teil des Workshops fokussieren wir uns darauf, wie wir eurer eigenen individuellen Story näher kommen und wie wir sie in eine Kommunikations- und Content-Strategie übersetzen können.

Daten:
Teil 1 - 12.04.2021 - 14-18 Uhr
Teil 2 - 19.04.2021 - 14-18 Uhr

Zielgruppe:
Der Workshop richtet sich an Musiker:innen, Bands sowie an Personen im Umfeld von Kreativschaffenden auf der Suche nach neuen Impulsen und Strategien für ihre Social-Media-Kommunikation.

Dozent*innen:
Tine Theurich & Norman Fleischer

Workshop

Promotion & Marketing

Social Media

Marketing

Online

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Fr, 27.05 WORKSHOP - DIY Sustainability and how the internet has changed the way to be a musician @Clubcommission Berlin

Eileen Möller — Thu, 26 May 2016 08:49:40 +0000

Today, we'll have 2 separate workshop sessions held by one true DIY expert from the UK:

This event will be taking place at the rooms of our partner Clubcommission Berlin (Brückenstrasse 1 - 10179 Berlin)!!!

DIY sustainability (11am - 2pm)

What does it mean to be ‘sustainable’ as an artist?
How has our understanding of sustainability changed in recent years?
What are the tools at our disposal that allow us to manage our music lives in ways that prioritise sustainability over chasing a model that relies on most people ‘failing’?
What role does collaboration play in our economic and creative resilience?

Steve Lawson, a solo bass guitarist, journalist, teacher, and academic from the UK will be exploring these questions and more. He’ll be exploring the thinking behind sustainability, challenging some of the assumptions that are widely held about what ‘success’ looks like for musicians, and delving into some practical advice for how to build a sustainable music life, and how to be a part of the sustainability of others.

How has the internet changed what it means to be a musician? (3pm-6pm)
The late 20th century brought with it some incredibly powerful and compelling myths about what it was to be a musician, why we might want to be musicians and what it entails.
From learning an instrument to discovering new music, forming a band to releasing an album - every aspect of what it is to be a musician has been impacted by the last 20 years of Internet-based technological development. It’s at the point where what we describe as being a musician is now substantially different to the meaning of the word back in the 80s and 90s. Steve Lawson will explore some of these assumptions, and help us look at what the implications are for how we view our lives as musicians through a creative lens and a business lens, and how those changes impact the way we make art and find its audience.

Price: 15€

Registration here.

LOCATION: Clubcommission Berlin (Brückenstrasse 1 - 10179 Berlin)!!!

Artist Development & Management

Label & Verlag

Networking

Promotion & Marketing

Fri, 08.01 ENGLISH-WORKSHOP - Visualizing music

Eileen Möller — Thu, 07 Jan 2016 10:57:12 +0000

Registration here.

This course was designed to illuminate the importance of visual identity (aka branding) for aspiring musicians, label owners, and publicists. The course can be adopted to the available time frame and the knowledge and expertise of those participating in it. It can be presented as an introductory course on the history of music branding and the process of branding and music marketing or, it can be conducted in a way which strictly emphasizes the practical side of implementing visual identity: defining core narrative themes, transforming core narrative into visual ID, defining suitable tools for effective record PR, extending a lifespan of a record through the strategic use of promo tools, effectively working with designers and filmmakers (creating teams, budgeting, writing briefs) etc.

Price:

15€

Promotion & Marketing