musicpoolberlin.net - Label

Digitale Releasestrategien

Robert Witoschek — Wed, 22 Sep 2021 10:15:22 +0000

Monday, 29 November, 2021 - 14:00 to 18:00

*** ONLINE WORKSHOP ***

Language:

Deutsch

Fee:

20 €

THIS WORKSHOP WILL BE OFFERED IN GERMAN LANGUAGE!!!

Ist die digitale Distribution umsonst? Lohnen sich Musikvideos finanziell? Wir beschäftigen uns mit den Besonderheiten von digitalen Releasestrategien und der Erhöhung von Wahrscheinlichkeiten, Placements auf Spotify oder Youtube etc. zu bekommen.

Gerne gehen wir auch in einen Erfahrungsaustausch mit Euch: nutzt ihr z.B. andere Streamingdienste als Spotify? Privat und/oder als Künstler*in?

Falls bereits vorhanden, schickt bitte eure Artistprofile auf Spotify/Bandcamp/Soundcloud etc.- und Youtube /Tik Tok/Instagram/Facebook Kanäle an moinsen [at] ladiesundladys.de // Betreff: Digitale Releasestrategien

Inhalt

How to: Singlerelease, EP-Release, LP-Release
Playlist-Pitching (vor allem Spotify)
How to: Musikvideorelease
Korrelationen von Social Media (Instagram, Facebook, Tik Tok)

Zielgruppe
Musiker*innen/Künstler*innen die digital releasen wollen

Lernziel
Durch das erlernen der Einflussfaktoren und How Tos sind die Teilnehmer*innen in der Lage, eine individuelle digitale Releasestrategie zu entwickeln.

Workshop

Artist Development & Management

Label

Digital release

Album

single

Advanced

Beginner

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A & R Yourself

Robert Witoschek — Mon, 12 Apr 2021 11:15:44 +0000

Monday, 7 June, 2021 - 14:00 to 18:00

*** ONLINE WORKSHOP ***

David Sanderson

Language:

Englisch

Fee:

20 €

Increasingly artists are coordinating their own full vision, aesthetic, songwriting, productions, and outcomes, so what does a label provide that an artist cannot, A & R, which stands for Artists and Repertoire. This is the division of a record label that is responsible for talent scouting and the artistic and commercial development of the recording artist. It also acts as a liaison between the artist and the record label. Perhaps it's time to A & R yourself. Put yourself into a position of leadership, organize your team, and concept your vision, your brand with clarity.

A workshop open to producers, songwriters, creators, and artists who wish to connect with one another to identify strengths, to build a team of like-minded people, and clarify what is missing. An opportunity to question your role in music and discover potentially a new one. This workshop focused on core skills for building your confidence, creativity, and vision for your project/artistry.

Topics

Working to Strengths
Brand Conception
Team Building
Co-Creation

*Break*

Asset Management
Visibility
Press
Mindfulness in Music

Workshop

Artist Development & Management

Promotion & Marketing

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How to Record, Release and Promote your Music

Robert Witoschek — Mon, 03 Jun 2019 12:28:01 +0000

Monday, 2 May, 2022 - 15:00 to Tuesday, 3 May, 2022 - 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Gil Hockman

Language:

Englisch

Fee:

35 €

While it has become easier and easier to be a fully independent musician, the process of creating, recording, releasing and promoting your music (whether as singles or albums) can still be daunting. There is a lot to think about and often a lot to learn. Knowing what to expect from each stage (pre-production, recording & post-production, distribution and promotion) and then taking the whole thing one step at a time is the best way to get the most from what should be a very rewarding

Two Parts:

Day 1 - 2nd May 2022 // 3-6 pm

Day 2 - 3rd May 2022 // 3-6 pm

Overview

Before you start
- Know what you want
- Get organized
- Favours vs Fees
- Pre-production
- Songwriting and the final selection
- Making demos
- Before you record: practice, practice, practice
Recording
- Home or Studio, or both?
- Studio: Finding the right place and the right people
- Home: What gear/software do you need for home recording? (Buy, borrow or hire?)
- Home: Preparing your recording environment
- Session musicians
- Make a recording schedule
Post-production and distribution
- Mixing – what is it and how to get it done
- Mastering – what is it and how to get it done
- Collecting your meta-data
- Design and Packaging
- Digital distribution
- Printing physical copies
- Physical distribution
- Rights Management
Promotion
- The hows and whys of Crowdfunding
- Your EPK (Electronic Press Kit)
- Preparing your promotion schedule
- Videos
- Reviews and Radio play
- Touring
- Social Media

Learning Outcomes

By the end of the workshop, participants should have an informed overview for each step of recording and releasing an album. They should have gained enough knowledge to confidently begin the process themselves and be able to make informed decisions with regards to which parts of the process they can undertake themselves and what, if anything, they will outsource.

Workshop

Artist Development & Management

Recht & Lizenzierung

Promotion & Marketing

Label

Release Album Production

Advanced

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Understanding the world of Record Labels

Robert Witoschek — Thu, 10 Jan 2019 16:41:38 +0000

Tuesday, 8 June, 2021 - 14:00 to 18:00

Online

Ran Nir

Language:

Englisch

Fee:

20€

Learn the ins and outs of the record label’s industry, past, present & future, understand better the music industry and it's terms, and get advice from a professional manager, music company owner and musician Ran Nir.
This workshop fits beginners and semi-professionals

Content:
- What is an A&R?
- How a label’s economic model works?
- Why do I need a label? Do I need one at all?
- What rights does a label own?
- How do I start my own label?

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Sun., 10.06 Music Pool Berlin Community Evening: Independent Label Market Berlin x Torstraßen Festival 2018

musicpool intern — Tue, 29 May 2018 10:44:45 +0000

Music Pool Berlin Community Evening: Independent Label Market: Berlin x Torstraßen Festival 2018

Entrance Free / Eintritt Frei

Topic: The role of record labels today (and how to work with them as an artist)

Record labels have always been central players at the core of the music industry, helping musicians and producers in their artistic development, strengthening scenes around peculiar styles and genres and working as a point of convergence for like – minded artists, cultural operators and music fans.

But... what exactly does a record label do? At this Music Pool Berlin Community Evening, we want to explore how the role of record labels has changed during the latest years, understand at what stage of an artist career does a label get involved and provide some useful tips for artists on what’s the best way to approach record labels. In the context of the Torstraßen Festival x Independent Label Market, we gathered together a mixed group of London and Berlin based music industry professionals, all ranging from diverse experiences and backgrounds but with a common independent approach, to help us uncover the issues above.

Panellists:

Chrissie Niestroj/ Domino Recording Company / Domino Deutschland: Chrissie started out in the music industry in London after completing her BA with a dissertation about a new digital service provider: Spotify. Her first gig was with an online music PR company, where she developed an interest in social media management. When she moved on to Quest Management (Arcade Fire, Lykke Li, Marina & The Diamonds) Chrissie built relationships with the key digital players in the music market, seeking out new business models in the digital sphere. In 2014 she moved to Berlin and started working for indie label Domino, where she is a project manager and digital marketer. She also teaches a digital music module on the BA Music Business degree at BIMM Berlin.

Sofia Ilyas/ FLOAT PR: In 2015 Sofia Ilyas launched Float PR and from the offset gained high-profile clients such as Dishoom and Carhartt WIP. Sofia founded Float the record label in 2017 which focuses on music releases, events and clothing. For the labels launch event Sofia curated a evening centered around the piano combining jazz, dance and grime to an audience of over 600 at the Union Chapel. Sofia was previously at Erased Tapes for five years where she was an integral part of raising the profiles of artists such as Nils Frahm as well as the label. She has a monthly show on Soho Radio.

Monique Recknagel/ Sonic Pieces: Monique Recknagel is the owner of Sonic Pieces – a Berlin based boutique record label launched in 2009. Since then she has handpicked and -crafted over 30 releases from national and international artists working at the egde of contempory, classical and experimental music. Despite having an economic background, Monique always kept following her interest in music. After moving to Berlin in 2002 she started doing radio and later also arranged concerts. Starting the label wasn´t intentional, but perhaps an obvious step.

Rainer Scheerer/ SPRINGSTOFF: Rainer Scheerer is a Berliner Artist & Entrepreneur. His Music Label / Booking Agency SPRINGSTOFF is an Independent Music Company. Rainer is a member of the Sandbox Network. With his classical background he see music and performance art in a holistic way, not only to make money, but to create art and change how we see / feel / hear the world of music.

Drinks, music and networking can be enjoyed before and after the talk between the stalls of the market traders into the hallowed halls of the iconic Volksbühne Berlin.

The panel will precede Torstraßen Festival’s final (and biggest) concert, which takes place on the Volksbühne stage and will feature rising Australian superstar Alex Cameron, the toast of Canadian critics Lido Pimienta and Berlin’s favourite Italo Pop duo Itaca. More info: TSF Super Sunday: Alex Cameron, Lido Pimienta, Itaca Tickets still available at VB Vorkasse/ ticket office

Moderator: Eric Eitel (Music Pool Berlin/ alltogethernow)
Venue: Roter Salon / Volksbühne, Volksbühne Berlin,
Linienstraße 227, 10178 Berlin
Start of the discussion: 14:30

Further Information here

Artist Development & Management

The role of record labels today (and how to work with them as an artist) - Music Pool Berlin Community Evening x Independent Label Market x Torstrassen Festival

musicpool intern — Tue, 29 May 2018 10:34:32 +0000

Sunday, 10 June, 2018 - 14:00 to 15:30

Roter Salon / Volksbühne, Volksbühne Berlin, Linienstraße 227, 10178 Berlin

Language:

Englisch

Music Pool Berlin Community Evening: Independent Label Market: Berlin x Torstraßen Festival 2018

Entrance Free

Topic: The role of record labels today (and how to work with them as an artist)

Confirmed Panellists:

Sofia Ilyas/ FLOAT: In 2015 Sofia Ilyas launched Float PR and from the offset gained high-profile clients such as Dishoom and Carhartt WIP. Sofia founded Float the record label in 2017 which focuses on music releases, events and clothing. For the labels launch event Sofia curated a evening centered around the piano combining jazz, dance and grime to an audience of over 600 at the Union Chapel. Sofia was previously at Erased Tapes for five years where she was an integral part of raising the profiles of artists such as Nils Frahm as well as the label. She has a monthly show on Soho Radio.

Monique Recknagel/ Sonic Pieces: Monique Recknagel is the owner of Sonic Pieces – a Berlin based boutique record label launched in 2009. Since then she has handpicked and -crafted over 30 releases from national and international artists working at the egde of contempory, classical and experimental music. Despite having an economic background, Monique always kept following her interest in music. After moving to Berlin in 2002 she started doing radio and later also arranged concerts. Starting the label wasn´t intentional, but perhaps an obvious step.

Drinks, music and networking can be enjoyed before and after the talk between the stalls of the market traders into the hallowed halls of the iconic Volksbühne Berlin.

Moderator: Eric Eitel (Music Pool Berlin/ alltogethernow)
Venue: Roter Salon / Volksbühne, Volksbühne Berlin,
Linienstraße 227, 10178 Berlin
Start of the discussion: 14:30

More info here

Netzwerk Abend

Artist Development & Management

Torstrassen Festival

Volksbühne

Independent Label Market

Community Evening

networking

Label

Movement of Sounds: Distribution, touring and business of music from African countries in Europe + Meetup with a group of Ghanaian musicians

Andrea Goetzke — Fri, 06 Oct 2017 09:51:36 +0000

Monday, 16 October, 2017 - 19:30 to 23:00

St. Georg, Ritterstr. 26, 10969 Berlin

Language:

Englisch

What are the possibilities and challenges for music from African countries in Germany in particular, but also in Europe overall? Music moves freely through digital networks; a track on Soundcloud uploaded in Lagos or Accra can inspire another musician in Paris and be played in a radio show in Berlin. Afrobeat parties are on the rise around Europe, and musicians take inspirations from a global repertoire so that styles inspire each other globally.

But what does the organizational and business side of music from Africa in Europe look like? When you want to release music in Germany, on an African or a German label? When you want to tour with your band in Europe? When you want to distribute and license your music in Europe? And, when you want to find collaborators over here, or just get attention by press or DJs?

Apart from organizing a panel with people who work with African music and artists in Germany and Europe, from a label, booking, media, promoter and DJ perspective – This Music Pool evening also wants to give all of you interested in cooperation with the Ghanaian music scenes the chance to meet a group of Ghanaian musicians, plus musicians from Germany/Spain/UK, that we are part in hosting in Berlin in mid October.

Pamela Owusu-Brenjah works as A&R consultant with the Africa & Central Europe project of Universal Music, that identifies and signs artists from African countries. She DJs as DJ Pam Bam and organizes the African Food Festival in Berlin.

Georg Milz is a musicjournalist, producer, blogger and DJ, and engaged in urban african music since 15 years. He cofounded the label Outhere Records that released 30 albums of african pop music of which 10 are compilations that give an inside into african club culture. Since a couple of years he runs the website Urban Africa Club where he introduces the newest artist and releases out of the buzzing world of urban africa. Last year he curated the Urban Africa Festival #myfuture 2020 for the Clubbahnhof Ehrenfeld in Cologne.

Christoph Linder runs the friendly booking agency Planetrock, and has organized many European tours for various African bands, like Konono No 1, Hailu Mergia, Nahawa Doumbia, or Orchestre Le Mangelepa.

Max Weissenfeldt is a drummer, producer, label- and publishing company owner. In 2010 he traveled Ghana for the first time and releases since 2014 frequently Ghanaian artists on his label Philophon. Most prominent is the Ghana Music Award winning Frafra artist Guy One.

Aziz is the organiser of some of Germany's biggest and longest running Afrobeats Parties. Under his stage name Mista Wallizz he is also known as an Afrobeats & Afro House DJ having played at various clubs and festivals throughout Germany.

Netzwerk Abend

Booking

Artist Development & Management

Workshop - GRUNDLAGEN MUSIKWIRTSCHAFT

Eileen Möller — Wed, 25 Jan 2017 11:25:10 +0000

Monday, 6 March, 2017 - 14:00 to Monday, 13 March, 2017 - 18:00

Warschauer Str. 70 A, 10243 Berlin

Language:

Deutsch

THIS WORKSHOP IS BEING HELD IN GERMAN!!!

GRUNDLAGEN MUSIKWIRTSCHAFT

Ihr wollt in irgendeiner Form professionell im Musikbusiness tätig werden, egal ob als Künstler oder auf Vermarkterseite? Dann seid Ihr hier genau richtig. In diesem zweiteiligen Kurs erfahrt Ihr die Grundlagen von allem, was im Musikbusiness wichtig ist.

Wer sind die beteiligten Player?
Was sind ihre Aufgaben und wie arbeiten sie zusammen?
Was genau macht ein Label, was ein Verlag, was eine Bookingagentur etc.?
Welche Möglichkeit gibt es für mich als Musiker, mit meiner Musik Geld zu verdienen?
Ist ein klassischer Plattenvertrag mit einem Major Label immer noch das Nonplusultra oder gibt es vielleicht sogar attraktivere Alternativen?
Welche Rechte habe ich als ausführender Musiker, Texter und Komponist und was muss ich davon abgeben, wenn ich mit bspw. mit einer Plattenfirma oder einem Verlag zusammenarbeite?
Und was will eigentlich die GEMA die ganze Zeit von mir?

Teil 1: 03.09.2018, 14-18 Uhr
Teil 2: 10.09.2018, 14-18 Uhr

Workshop

Booking

Finanzierung & Förderung

Artist Development & Management

Label & Verlag

Networking

Promotion & Marketing

Label gesucht? - Nächster Music Pool Abend am Mittwoch 22.10.

Andrea Goetzke — Fri, 17 Oct 2014 11:56:30 +0000

Zum nächsten Music Pool Community Abend am 22. Oktober im Westgermany haben wir einige Vertreter von Labels eingeladen.

Was genau bringt mir als MusikerIn eigentlich ein Label? Ist sowas überhaupt noch zeitgemäß? Welche Aufgaben und Funktionen übernimmt das Label? Was kann ich erwarten? Bringt mir das Geld, Aufmerksamkeit, Kontakte, .. und übernimmt ein Label irgendwelche Kosten für mich? Wie sollte ich an die Label-Suche rangehen? Wie finde ich das richtige Label für mich? Zu welchem Zeitpunkt sollte ich mir über das Thema Label Gedanken machen? Oder soll/kann ich meine Musik doch selbst veröffentlichen?

Es haben für den Abend zugesagt:

Jörg Heidemann vom VUT (Verband unabhängiger Musikunternehmen) vertritt die Interessen vieler Indie Labels in Deutschland. Mit einer Überblicks-Perspektive wird er zu der Label-Landschaft in Deutschland Auskunft geben, sowie darüber sprechen für welche KünstlerInnen und unter welchen Bedingungen die Zusammenarbeit mit einem Label sinnvoll ist.

Thorsten Lütz ist Gründer und Betreiber des Labels Karaoke Kalk.

Daniel Meteo, Manager von Apparat, bestreitet mit anderen den Verlag Random Noize Musick wie auch das Label Shitkatapult.

Chica Paula wird Musik auflegen (https://soundcloud.com/chica-paula).

Ort: Westgermany, Skalitzer Str. 133, rechts neben Efendi Optik, über Fahimi Bar, S/U Kottbusser Tor

Beginn: 19:30, Gespräch 20:00 - 21:00

***

Aufbauend auf dem Music Pool Berlin Community Abend zum Thema Labels organisieren wir am Mo 27.10. einen Workshop zum Labelmanagement mit Patric Wagner, und am Do 30.10. eine Fachberatung zu allen Fragen des Musik-Vertriebs mit Jens Alder und Matthias Neuefeind von Morr Music.

Label

Recorded Music

DIY-Strategien für MusikerInnen: Veröffentlichung und Vermarktung

Andrea Goetzke — Mon, 17 Feb 2014 11:18:13 +0000

Monday, 21 October, 2024 - 14:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Christian Göbel

Language:

Deutsch

Fee:

35 €

Egal ob für Newcomer oder etablierte Künstler - die Veröffentlichung in Eigenregie oder mit Hilfe ausgewählter Dienstleister ist ein unabhängiger und effizienter Weg zur Erreichung der eigenen Ziele. In diesem Seminar werden Schritte dazu aufgezeigt und die verschiedenen Möglichkeiten und Bereiche vorgestellt. Dies geschieht u.a. auch anhand konkreter Beispiele und der vorhandenen Künstlerprofile (der Teilnehmer).

Inhalt:

Überblick über die versch. Vertriebswege und Einnahmenquellen
Überblick über die Aspekte einer Veröffentlichung (Metadaten, Vertrieb, Promotion, Marketing, Playlist Pitching) mit besonderen Focus auf solche die sich selbst umsetzen lassen
Die Wahl der richtigen Partner*innen (Vertriebe, Promoter etc)
Aufstellen und Umsetzen eines Release Timings
Arbeiten mit Spotify for Artists und versch. Monitoring & Analyse Tools
Case Studies mit den konkreten Fragen und Projekten der Teilnehmenden

Zielgruppe:
Sowohl Künstler am Anfang ihrer Karriere und vor der ersten Veröffentlichung, als auch etablierte Künstler, die nun nach neuen Wegen der Selbstvermarktung suchen.

Teil 1: 21.10.2024, 14 Uhr
Teil 2: 29.10.2024, 14 Uhr

Workshop

Artist Development & Management

Promotion & Marketing

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