musicpoolberlin.net - Music Business

Get your shit together! Geschäftsgrundlagen für das Überleben in der Musikwirtschaft

Robert Witoschek — Fri, 30 Oct 2020 13:11:48 +0000

Tuesday, 1 December, 2020 - 14:00 to 18:00

*** ONLINE WORKSHOP ***

Language:

Deutsch

THIS WORKSHOP IS IN GERMAN LANGUAGE.

Die Musikindustrie wird von Künstler*innen und Kreativen bestimmt. Doch auch kreativ-künstlerische Personen müssen Geld verdienen, um zu überleben.
Ganz gleich ob Band, DJ, Einzelkünstler*in oder Konzertbooker*in - sie alle müssen sich auch unternehmerischen Fragen stellen.
Um überhaupt Geld verdienen zu können, müssen einige Rahmenbedingungen stimmen. Und welchen Wert hat mein „Produkt“ eigentlich? Wie sorge ich dafür, dass, neben der künstlerischen Seite, auch die finanzielle Seite stimmt?

Inhalte:

Anmeldung und Auswahl der Gesellschaftsform
Finanzen (Steuernummer, Buchhaltung)
Rechnungsstellung gegenüber Veranstaltern, Bandmitgliedern etc.
Wie bewerte ich mein Produkt und lege Preise dafür fest
Auswahl v. Vans, Backline, Proberäumen etc. (Investitionen, Mieten oder kaufen? etc.
Verträge

Keine Angst, Ihr müsst jetzt nicht alle zu BWL’erinnen werden - ganz im Gegenteil. Unser Dozent Jens hat sozusagen auch „by Doing“ alle Facetten des Tour- und Bookingbusiness kennengelernt und so ziemlich alle Fehler gemacht, die man machen konnte. Dass er nun, nach mittlerweile 20 Jahren, immer noch in der Musikbranche tätig ist und erfolgreich seine eigene Agentur PHONOCASTER Music am Laufen hält, sollte Euch überzeugen: In diesem Workshop lernt ihr die Schritte kennen, die ihr benötigt, um euch am Markt (ja, die Musikbranche ist auch ein „Markt“) zu positionieren und damit Euren Lebensunterhalt zu bestreiten.

Workshop

Booking

Finanzierung & Förderung

Artist Development & Management

Management

Music Business

Beginner

Hide Registration link:

MusicTech Berlin Video

musicpool intern — Thu, 28 Jun 2018 14:01:52 +0000

That's why we love Berlin!

Short, exhaustive and very well done video on Berlin's Music scene! And guess who's in there too... :)

Sun. June 10, Community Evening - The role of record labels and how to work with them as an artist

musicpool intern — Sat, 09 Jun 2018 08:54:00 +0000

Record labels have always been central players at the core of the music industry, helping musicians and producers in their artistic development, strengthening scenes around peculiar styles and genres and working as a point of convergence for like – minded artists, cultural operators and music fans.

However, the recent digitalization of the music business has without any doubt brought some unexpected changes, that have affected mainstream as well as independent music milieus alike.

If record labels were once pivotal actors in boosting artists career, picking them as they were still completely unknown, it might not be so today.

Internet, social media and streaming services has made possible for emerging artists to adopt radical DIO (Do It Ourselves) strategies, allowing them to overcome the role of a lot of music industry middle players. If the success of acts such as Arctic Monkeys, due in part to a strong online buzz around the band and DIY Marketing campaign, sounds like it dates back to prehistory, nowadays Spotify and streaming services in general are still shacking the music business, being the heralds of a revolution yet to come. That regards not simply, for instance, new ways of breaking an act, allowing artists to achieve global success without the support of radios. Just a few days ago, Billboard has announced that “Spotify has offered advances to a number of managers and indie acts in exchange for licensing their music directly to the streaming service”.

Against a music industry in which the selling of records is not the main way of money making anymore, mainstream record labels are trying to counteract such changes focusing their work more and more on artists branding, and moving towards so called “360 degrees” contracts, namely “contracts that allow a record label to receive a percentage of the earnings from all of a band's activities instead of just from record sales or money-making activities that the record label had a hand in.”

But how is this all affecting the independent music environment? Is the digital revolution something that helped or damaged independent record labels? How did their role changed in the last 10 to 15 years?

These are some of the questions that we’re going to explore during our panel discussion “The role of record labels and how to work with them as an artist” to be held on Sunday June 10th at Volksbühne, in the context of Independent Label Market Berlin x Torstrassen Festival. Our own Eric Eitel will be joined by Domino Records Chrissie Niestroj, Float Pr & Float record label founder Sofia Ilyas, Sonic Pieces head honcho Monique Recknagel and Berlin artist and entrepreneur Rainer Scheerer from Springstoff label and booking. An overview of contemporary DIY strategies and good practices, together with a few tips for emerging musicians on how to approach labels will also be covered.

More Info here

Wed, 12.07 Part 1 ENGLISH WORKSHOP - MUSIC BUSINESS Basics

Eileen Möller — Wed, 05 Jul 2017 09:34:27 +0000

You want to be professionally involved in the music business in any form, whether as an artist or on the business side? This is your call then. In this 2-part course you will learn the basics of everything that is important in the music business.

Who are the players involved?
What are their tasks and how do they work together?
What exactly makes a label, what a publisher, what a booking agency, etc.?
Which possibilities do I have as a musician to earn money with my music?
Is a classic record deal with a major label still the ultimate or are there even more attractive alternatives?
What rights do I have as an executive musician, lyricist and composer, and what do I have to do if I work with a record company or a publisher, for example?
And what does GEMA want from me all the time?
How does the digital side of the music business work?
Which tools can I use to promote, distribute or sell my music?
How do these tools work?

Dates:

July 12
July 19

2-6pm each

Lecturer: Karolin Kretzschmar

Price: 15€

Registration.

Label & Verlag

Promotion & Marketing

ENGLISH WORKSHOP - MUSIC BUSINESS Basics

Robert Witoschek — Thu, 04 May 2017 13:39:12 +0000

Wednesday, 12 July, 2017 - 14:00 to Wednesday, 19 July, 2017 - 18:00

Warschauer Str. 70a, 10243 Berlin

Language:

Englisch

Who are the players involved?
What are their tasks and how do they work together?
What exactly makes a label, what a publisher, what a booking agency, etc.?
Which possibilities do I have as a musician to earn money with my music?
Is a classic record deal with a major label still the ultimate or are there even more attractive alternatives?
What rights do I have as an executive musician, lyricist and composer, and what do I have to do if I work with a record company or a publisher, for example?
And what does GEMA want from me all the time?
How does the digital side of the music business work?
Which tools can I use to promote, distribute or sell my music?
How do these tools work?

Dates:

July 12
July 19

2-6pm each

Workshop

Booking

Artist Development & Management

Label & Verlag

Networking

Promotion & Marketing

WORKSHOP - Die (subkulturelle) Wirtschaft elektronischer Tanzmusik – Struktur, Märkte, Besonderheiten

Robert Witoschek — Wed, 29 Mar 2017 08:39:10 +0000

Monday, 10 July, 2017 - 14:00 to Monday, 17 July, 2017 - 18:00

Warschauer Str. 70a, 10243 Berlin

Language:

Deutsch

Attention! This workshop is held in German!

Berlin is known for its exciting nightlife and its numerous clubs and DJs around electronic dance music. Many tourists travel to Berlin, and many culturally interested people go to the city to participate productively and to realize themselves. Beyond the medial surface of the clubs and popular DJs, however, a real own scene economy arose in Berlin, which lives from producing the spectacle for many people. This workshop is about getting to know the own structures and markets of the scene economy: What is the special thing about culture, what markets are there, how is it managed, what organizations are there?

Workshop

Artist Development & Management

Techno

Music Business

Electronic Music

See you at Reeperbahn Festival Do, 22.09 - Sa, 24.09

Eileen Möller — Mon, 19 Sep 2016 10:36:34 +0000

Find us here:

Let the Music Play - Wo die Musik spielt
Presented by: VUT Indie Days
Donnerstag, 22.09 13:30 Uhr @Schmidtchen

Speaker
Anja Caspary, Head Of Music, radioeins/RBB, Deutschland
Flea Hoefl von Löhneysen, Managing Director, Guerilla Music Promotion, Deutschland
Ruben Jonas Schnell, Founder / CEO, ByteFM, Deutschland
Richard Wernicke, Head of Content & Editorial, Deezer, Deutschland

Moderation: Eric Eitel (Music Pool Berlin)

Beratung und Weiterbildung für Musiker/innen
Samstag, 24.09 10:15 Uhr @Board Room (Arcotel Onyx Lobby)

Speaker
Kirsten Grebasch, COO, Music Pool Berlin, Deutschland
Anika Jankowski, Managing Director, Scheune Akademie, Deutschland
Selina Pavlitschek, Project Manager & PR, PopKW, Deutschland

Moderation: Diviam Hoffmann (taz, byte.fm)

Pic: reeperbahnfestival.com

Finanzierung & Förderung

Promotion & Marketing