musicpoolberlin.net - PR

YOUR MOVING IMAGE: how to create a music video that fits to you

Robert Witoschek — Tue, 02 Aug 2022 15:18:46 +0000

Monday, 12 September, 2022 - 14:00 to 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Stephanie von Beauvais

Language:

Englisch

Fee:

22 €

YOUR MOVING IMAGE: how to create a music video that fits to you

Music videos are essential to display your music online. But many musicians are not sure how to adress videographers or even how to shoot their videos themselves. In offering a crash course in film language, introducing the structure and narrative of music videos, and sharing the secrets how to achieve high production value with low or no budget , this workshop aims to help musicians and their management or visual artists how to create their music videos in the sense that fits to theitr needs and their creative approach.

Stephanie von Beauvais is a Music video director and producer with over 20 years of working experience. She has been giving many workshop on this topic and is very passionate about sharing her experience.
In this workshop she will talk about

the different specifics of audiovisuals from insta story to music video, and on which aspects you should keep an eye on while creating them
basic film terms and their meanings
the structure and perception of music videos
the nature of moving images and how you can use it to create the image that you desire

She will also answer theoretical and practical questions that come along or that might touch the projects you are involved with.

Target group
Musicians, DJs, Artists, Producers, Performers, Singers

Learning outcome
This workshop aims to help musicians and their management or visual artists how to create their music videos in the sense that fits to theitr needs and their creative approach

You can find out more about Stephs work here: www.vonbeauvais.com

Workshop

Artist Development & Management

Promotion & Marketing

Music Video

Visuals

Film

Beginner

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CREATING MORE ENGAGING CONTENT

Robert Witoschek — Mon, 13 Jun 2022 09:16:10 +0000

Monday, 22 August, 2022 - 14:00 to 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Yvonne Hartmann

Language:

Englisch

Fee:

22€

The internet and social media offer countless opportunities to present yourself and your music etc. to the public. You no longer necessarily need a PR agency or marketing department to reach your target group or fan base. A smartphone can already fulfill the technical requirements necessary for this. But given the flood of information and audiovisual content, it's more important than ever to convey engaging content. But what is my message? What makes me particularly unique? And how can I package this in appealing content?

IMPORTANT: The focus of this workshop is on the visual aspect and content and less on the strategy itself.

Learning objective
This workshop provides you with the basic knowledge to create your content in an appealing way and to plan it sensibly.

Target group
Music creators, bands, individuals who want to create and plan engaging content.

Content planning
- How do I create content that authentically reflects me, my music and my brand?
- Storytelling
- How do I plan my content effectively?
- Task: Develop content formats + a possible posting plan.
Create content
- Tools + accessories for smartphones (I would bring a few accessories to try out)
- Composition
- Editing
- Organization
- Exercise 1: create interesting photos (with the discussed tips + tools)

Workshop

Artist Development & Management

Promotion & Marketing

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The Press Photo - a hands on workshop

Robert Witoschek — Mon, 14 Mar 2022 08:18:16 +0000

Monday, 23 May, 2022 - 13:00 to 19:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Lukasz Polowczyk

Language:

Englisch

Fee:

35 €

Do you struggle in front of a camera? Are you perpetually dissatisfied with your press photos? Would you like for them to reflect your artistic persona and music more accurately? During this workshop I will help you conceptualise a photo shoot (art direction, location, styling, lighting, type of photography etc.) and put together a mood board / visual brief that will articulate your ideas clearly. I will also guide you through a series of exercises create to overcome camera-fright.

Target Group
Artists who want to optimise their visual identity and are looking to take press pics that are qualitatively up to par with the best artists in the game.

Learning Outcome
In this workshop you will learn how to isolate key narratives that correspond to your music and artistic persona. You will translate this information into a visual concept in the form a visual directive for a photographer. You will go through a set of exercises designed to overcome “camera fright” and help you give the camera and the photographer what they need to capture an expressive, vivid and emotionally connected photo.

Workshop

Promotion & Marketing

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YouTube Management für Musiker:innen

Robert Witoschek — Fri, 08 Jan 2021 08:20:26 +0000

Monday, 14 June, 2021 - 14:00 to Tuesday, 15 June, 2021 - 16:00

*** ONLINE WORKSHOP ***

Sara-Lena Probst

Language:

Deutsch

Fee:

20€

Wie manage ich einen YouTube Channel besser? Wie kann damit Geld verdient werden?

Worauf muss ich achten, um Copyright konform zu sein? Wie optimiere ich meine Videos und den Channel für bestmögliche SEO Results?

Dieser kompakte Workshop hilft den Teilnehmer*innen, das meiste aus YouTube herauszuholen und die Plattform bestmöglich zu nutzen.

INHALTE:

Verschiedene Video Formate, die funktionieren und Video SEO
YouTube Channel SEO
Wie kann ich mit YouTube langfristig Geld verdienen?
Live und individuelle Optimierung eines Channels von einem Workshop Teilnehmer

Teil 1: 14.06.2021 14-16 Uhr

Teil 2: 15.06.2021 14-16 Uhr

Workshop

Label & Verlag

Networking

Promotion & Marketing

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Digitaler Workshop •• How to Podcast

Robert Witoschek — Thu, 16 Jul 2020 14:10:21 +0000

Monday, 31 August, 2020 - 16:00 to Tuesday, 1 September, 2020 - 18:00

Online

Language:

Deutsch

Dieser Workshop wird online stattfinden!!

Dieser Einführungskurs verschafft dir einen Überblick über das Thema Podcasting.

Was benötigt man, um einen Podcast zu produzieren und was können wir von vorhandenen Fakten lernen?
Ziel ist es, dir relevante Skills mit auf dem Weg zu geben, damit du direkt mit dem Podcasting starten kannst.

Lernziele

Geschichte und Definition von Podcast.
Zahlen und Fakten auswerten und beurteilen.
Wann wird eine (GEMA-) Lizenzierung benötigt?
Einen Podcast von der Idee bis zum Projekt durchführen
Überblick über Distrtibutionswege

Termine:

Teil 1 - 31.08.2020 - 16-18 Uhr
Teil 2 - 01.09.2020 - 16-18 Uhr

Workshop

Promotion & Marketing

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Digital workshop •• WordPress & Blogging

Robert Witoschek — Thu, 02 Jul 2020 10:01:36 +0000

Monday, 17 August, 2020 - 16:00 to Tuesday, 18 August, 2020 - 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Sara-Lena Probst

Language:

Englisch

This workshop will be online!!

How can I build a website with WordPress?

What do I have to pay attention to with regard to the DSGVO / DPO?

What are the best plugins and tools for the music industry and musicians?

How can I use WordPress best through blogging and content marketing?

Participants learn the most important basics and tips and tricks first hand. This enables the workshop participants to use WordPress with confidence.

WordPres/ Blogging 101:

What is WordPress. Where is the difference to other platforms like Squarespace?
Best Webhosting for WordPress
Cost control
How to easily build a micro website with WordPress
How to take care of the GDPR/DSGVO
Best Plugins und Tools
Updating WordPress/ Plugins the safe way
SEO (on-page) 101
Content Marketing for musicians
Website Analytics

DATES

Part 1 - 17th August 2020, 16-18h
Part 2 - 18th August 2020, 16-18h

Workshop

Promotion & Marketing

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KILLING IT WITH THE PRESS PHOTO! a hands on workshop.

Robert Witoschek — Mon, 15 Jun 2020 10:41:36 +0000

Monday, 19 July, 2021 - 13:00 to 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Lukasz Polowczyk

Language:

Englisch

Fee:

20€

Next to the record cover, the press photo is by far the most important promo asset for any artist, if not the most important one. Any way you look at it, a press photo is a direct depiction of the artist. Unfortunately, nine times out of ten, press photos at an indie level, don’t contribute much to the artistic narrative or add any emotional texture to contextualise the release. They’re usually just a person standing against some wall, somewhere, for no reason.

In the first part of the workshop we will look at what makes for a great press photo. What is the best vehicle to communicate emotion or narrative using this medium? What is engaging formally? What works to highlight the idiosyncrasy of a particular artist? In the second part, we will do a series of exercises that will:

1. help overcome inhibitions during a shoot.
2. amplify on-camera presence.
3. give the artist a vocabulary of expressions that will make for stronger compositions / photos.

Participants will not only walk away with an expanded understanding of the press photo as a communication tool, but also a whole set of new, practical skills. Many of them will also walk away with some decent press pics!

Because we’ll be taking photos in pairs and it’s imperative that we have enough cameras for these exercises, students who have digital cameras will be prioritised. Once we have half of the total participants with cameras, we will start accepting those without. The workshop was designed for artists, but we are also open to having photographers who are interested in working in the music industry. After signing up, everyone will receive an email with a list of things to bring to the workshop (regarding styling etc.).

NOTE:

Regardless of the status of the Covid-19 pandemic, we are trying to have this workshop OFFLINE. Since we will be shooting photos practically and actively here, interrupted by short inspirational input sessions, we can use the whole RAW area and the structures around the House of Music. The only prerequisites are good weather and no further escalation of the pandemic.

Workshop

Promotion & Marketing

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YouTube Management (for Musicians) digital

Robert Witoschek — Mon, 27 Jan 2020 13:30:29 +0000

Monday, 22 June, 2020 - 16:00 to Tuesday, 23 June, 2020 - 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Sara-Lena Probst

Language:

Englisch

How do I manage a YouTube channel professionally?
How can make money with YouTube?
What do I have to pay attention to in order to be compliant with copyright?
Participants will learn the basics about the YouTube Creator Studio and the best third-party tools. Video SEO and Channel Optimization are also covered, as well as the proper handling of copyright. This will help participants get the most out of YouTube and use the platform to the best possible extent.

- Day 1: YouTube Basics:
x How to set up a YouTube channel
x Different video formats that work
x What to take care of when uploading a video
x YouTube Video SEO
x YouTube Data Management/Analytics
x Third-Party Tools to help you with work

- Day 2: YouTube extended:
x How YouTube Content ID works and how to protect your copyright
x How to treat other peoples copyright
x How to earn money with YouTube
x Multi-Channel Networks
x YouTube Advertising
x What is the difference between YouTube, YouTube Music, YouTube Music Premium and Google Play

DATES

Day 1 - 22.06.2020 - 16h - 18h
Day 2 - 23.06.2020 - 16h - 18h

Workshop

Promotion & Marketing

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Reach out - How to pitch

Robert Witoschek — Fri, 20 Dec 2019 09:07:28 +0000

Tuesday, 18 February, 2020 - 16:00 to 20:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Language:

Deutsch

THIS WORKSHOP WILL BE HELD IN GERMAN!!!

Musikschaffende sind in erster Linie Künstler*innen, entsprechend stark ist das künstlerische Selbstverständnis ausgeprägt. Nur - allein davon kann man nicht immer seinen Lebensunterhalt bestreiten. In einer Zeit, in der „rundum-Sorglos“ Labeldeals eher die Ausnahme darstellen und man über Streaming oder Tonträger eher nur marginale Umsätze erzielen kann, ist für viele Kreative die Zusammenarbeit mit Marken spannend geworden.
Umgekehrt spielt Musik in allen Formen eine immer wichtigere Rolle in unserer digitalen und medialen Welt - ein Umstand, den sich insb. die Marken- und Werbewelt zunutze macht und teilweise lukrative Jobs an Kreative aus dem Musikbereich vergibt.
Doch wie komme ich an solche Jobs ran?
Bin ich überhaupt schon bereit für dieses Arbeitsumfeld?
Wie stelle ich sicher, dass eine Marken-Koop zu mir passt und nicht mein Image schädigt?
Diese und viele weitere Fragen werden in diesem Workshop behandelt.

Ziel:
In diesem Workshop erhaltet Ihr ein Rundum-Briefing im Hinblick auf einen erfolgreichen Pitch und erarbeitet unter dieser speziellen Fragestellung Euer Alleinstellungsmerkmal sowie eine Strategie zur Auftragsakquise

Inhalte:
- Welche Marken passen zu mir?
- Wie nehme ich den Kontakt auf?
- Was brauche ich, um mich gut zu präsentieren?
- Wie erstelle ich einen Pitch?

Workshop

Promotion & Marketing

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Digitales Personal Branding und Story Telling

Eileen Möller — Mon, 16 Dec 2019 12:34:12 +0000

Monday, 17 February, 2020 - 14:00 to 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Language:

Deutsch

THIS WORKSHOP WILL BE HELD IN GERMAN!!!

Du willst in der Musikbranche beruflich erfolgreich sein? Du möchtest Dein Leben durch Deine kreative Arbeit finanzieren? Du möchtest, dass Dein kreatives Schaffen oder Deine Projekte möglichst viele Leute erreichen?

Dann kannst Du entweder darauf warten, entdeckt zu werden oder dass Dir die Jobs zufliegen - oder aber Du kannst auch aktiv etwas dafür tun.

Da wir einer konstant zunehmenden Menge von Daten und Informationen ausgesetzt sind und immer weniger Zeit haben, diese zu verarbeiten, kann es ein Ansatz sein, sich selbst bzw. sein Projekt als „Brand“ oder „Marke“ aufzubauen - mit einer klaren Botschaft, einer klaren Zielgruppe, effizienter Kommunikation und eben einer Strategie.

Wie das funktioniert, erfährst Du in diesem Workshop.

Inhalte:
* Welche Kanäle sind relevant?
* Wie baue ich am besten Reichweite auf?
* Wie finde ich meine eigene Story?
* Wie erstelle ich einen Pressetext?

Lernziel:
Dieser Workshop hilft Dir dabei, Deine persönliche Strategie aufzubauen - mit einer klaren Message, einer definierten Zielgruppe sowie den wichtigen Kommunikationskanälen.

Workshop

Promotion & Marketing

Branding

communication

Beginner

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