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Find your Audience! Public communication in 10 easy steps

Robert Witoschek — Tue, 15 Mar 2022 08:16:47 +0000

Monday, 11 April, 2022 - 14:00 to 18:00

House of Music @ RAW, Revaler Str. 99, 10245 Berlin

Language:

Englisch

Fee:

22 €

You’re a talented and hardworking artist hoping to become famous and rich. For that, you need to build an audience. In this workshop we will cover various strategies on how to establish your public presence and develop consistent public communication.

In this workshop we will engage with topics such as:

how to build your website/ what elements it should contain
what should be in your press kit
what social media you should be present on
which dedicated music platforms are appropriate for you
how to set up a newsletter and why you should have one
what other options for communications exist
how to find out where’s your audience
how to optimize/improve your efforts
what useful tools, services and methods will help you to be consistent

There will be enough space and time for asking questions and you will be provided with digital handouts for your reference.

This workshop will inspire you or teach you something whether you’re just starting up your musical career, experiencing first success or you’re a veteran within your genre.

After this workshop, you will be fully equipped to establish or improve your online presence. You’ll be able to decide which communication channels are best suited for you and how to use them correctly. Services and tools presented to you will help you to communicate with the public as smoothly as possible.

Workshop

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Community Care and Staying Connected during the Pandemic

Andrea Goetzke — Tue, 23 Feb 2021 13:26:24 +0000

Tuesday, 16 March, 2021 - 19:30

Collocall (online)

Language:

Englisch

LINK to online meeting room: https://musicpoolberlin.collocall.de/b/and-0k8-bnk-vu7 (optimized for Firefox or Chrome)

How have you stayed connected with other musicians, with your community or collective, and a wider scene during the past year of lockdown? What can we learn from this for the coming months and beyond?
In this Music Pool evening, we are curious to learn about experiences of different musicians networks and communities during the past year. What has caring for your collective, community and scene looked like? How have you continued collaborations? In a field like music that used to thrive a lot in physical spaces of concerts and club nights – how have you continued your practices, care and networking outside of those spaces? This conversation is meant to give inspirations and share lessons learnt on networking, collaborations and community care for musicians for the coming months and beyond. It is also meant to give some pointers to musicians on where they can turn to if they are currently looking for connections and collaborations.

During the conversation, there will be also space for you all to spontaneously share your experiences, and ask questions.

No registration required. Just join us in the meeting room.

Participants:

Johanna Amelie / Visibility-Breakfast - The Visibility-Breakfast wishes to enable personal, professional and artistic exchanges within the Berlin artist community. The group wants to increase the visibility of FLINT* (female, lesbian, inter-sexual, non-binary, trans, queer) artists in the creative industry and stand up for gender justice. Johanna Amelie is a Berlin-based musician, producer and founder of the Visibility-Breakfast community.

Aiko Okamoto understands herself as a medium, connecting people between streets, club culture and visual art. In her weekly radio show "Notiz für die Welt danach" on Sphere Radio, she reads texts on anti-racism, housing and art. As an active member of the protest opera Lauratibor, she sings loudly at demonstrations against the sellout of the city. She also organizes events in IRL and digital spaces for the international network female:pressure.

Texas-born Sarj Lynch (they/them) is a Berlin-based community organiser and facilitator focused on mutual aid, compassionate communications and music. They are the co-founder and director of aequa, a community for social equity. Studies in journalism and internet law led to a career spanning technology, education, human resources, gastronomy, coaching and event management, with many odd jobs in-between. In music, they have played the roles of radio host, DJ, promoter, publicity director, critic and nerd. At aequa, their day to day is focused on running the aequa Community Centre in Berlin Wedding, and facilitating and co-organising community workshops, working groups and exchanges with a focus on mutual support, collective empowerment and collaborative action.

dumama is the South African singer and cultural nomad Gugulethu Duma, who grew up in a family of welders, singers, nurses and healers, between Pretoria and the Eastern and Western Cape. Her self-described “magical realism prayer music” pulls inspiration from Xhosa folk, jazz, hip-hop, and moments of protest in Africa and beyond. The multi-instrumentalist kechou (same) was born Kerim Melik Becker to German and Algerian parentage in a household governed by sonic progressivism (father) and feminist teachings (mother), and has spent the last half-decade producing Afro-fusion musical experiments in Germany, Uganda, Zimbabwe and South Africa. If anyone is well-equipped and -matched to tackle the global malaise of history and disease through storytelling in sound, it’s this pair. dumama + kechou recorded buffering juju long before the pandemic hit, at its core is a trial-and-error lesson for our present circumstance: when the world is recognizably fucked-up, what does it mean to build a new one? Together they co-founded a collective, called out of time embassy - curating a weekly jam session called Sonic Interventions in Berlin.

Sophie Ruston (Lecken)

Mirca Lotz (Network the Networks, Music Women* Germany) - Mirca is a curator, event organizer and activist in Munich and Berlin. With her creative agency [fwd: like waves] she produces and curates unique events with a focus on shows in public spaces, working intersectionality and crossing creative boundaries between music, movies, art, politics and more. She is an innovator in the international Keychange project, the co-founder of musicBYwomen* a Bavarian network based on learning, sharing, connecting and exchange for women* in the music industry and connected creative fields. She is member of the board of the Music Women* Germany network which just launched a nationwide database for women* in music and is invited regularly to speak about gender equality in the music industry at international festivals and conferences. Mirca also develops safer spaces policies for events and gives workshops and talks about it with her agency “Safe The Dance”. Currently, she is organizing a network meetup and exchange event called “Network the Networks” coming April 21st at ℅ pop convention.

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The Team Makes The Dream: Understanding the team around an artist

Robert Witoschek — Mon, 25 Jan 2021 09:56:29 +0000

Monday, 15 March, 2021 - 14:00 to 18:00

*** ONLINE WORKSHOP ***

Language:

Englisch

Fee:

20 €

No one is an island. Especially in the music industry, a functioning network is the most important criterion for success. Even as an individual DIY artist, you can't do everything on your own, too many special skills, experiences and structures are needed to build a professional structure for yourself. This workshop explains the most important roles and functions in the music industry - what is important to be sustainably successful? And which requirements can I fulfil myself?

A primer on the various roles that surround successful artists (management, booking agents, tour manager, business manager / accountant, label, publisher, attorney, performance rights organization, PR/promo folks, additional touring partners, etc)
“It takes a village to raise a child” analogy, promoting the idea that it really does take a wide network of people to participate in orbiting an artist’s career for an artist to truly succeed
The value of a diverse multi-disciplinary set of experience as a business person within the music industry
An introduction to the various unions, associations, and other professional organizations which can help grow one’s network

Label & Verlag

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Career, Art & Audience - managing yourself as an independent musician (3-part-Course)

Robert Witoschek — Mon, 30 Nov 2020 11:09:06 +0000

Tuesday, 10 June, 2025 - 14:00 to Tuesday, 24 June, 2025 - 18:00

House of Music, RAW Gelände, Revaler Str. 99, 10245 Berlin

Gil Hockman

Language:

Englisch

Fee:

50 €

The modern music industry is a constantly changing environment, but whether you are dreaming of a full-time career in music, or you would simply like to develop a sustainable platform from which to create and promote your work, there are three areas that will always need your attention: your art, your audience, and yourself. This three-part workshop series will examine each of these areas, looking at high-level concepts that can guide you at any career level, as well as practical tips and tactics for DIY artists trying to establish themselves with an audience and within the music industry.

While some topics will overlap across the sessions, the three workshops are broadly broken down as follows:

Session 1 // 10.06.2025 2 pm : You (How to create appropriate goals, plans and mindset)

Session 2 // 17.06.2025 2 pm: Your Audience (How to identify, communicate with, and build your audience)

Session 3 // 24.06.2025 2 pm: Your Music (The practicalities of recording and releasing)

Workshop

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Artist Talk: Jamila Woods

Andrea Goetzke — Mon, 04 Mar 2019 13:52:00 +0000

Wednesday, 27 March, 2019 - 19:30

Aquarium (neben Südblock), Skalitzer Str. 6, U Kottbusser Tor

Language:

Englisch

Jamila Woods is a Chicago-bred soul singer, songwriter, poet, educator and organizer. Her work focuses on themes of blackness and womanhood, with recurring emphases on self-love and the city of Chicago. Woods is a graduate of St. Ignatius College Prep and Brown University, where she received a BA in Africana Studies and Theater & Performance Studies. Her new album Legacy! Legacy! - to be released in May via Jagjaguwar this year – builds with each song a sonic and lyrical monument to historical black and brown icons of literature, art and music, and how these icons tried to push beyond the margins a country had assigned to them.

In a conversation with writer and journalist Christine Kakaire, Jamila Woods will give an insight into her creative and writing process. For example, they will look into some of the inspirations and lyrics of her three album singles ZORA, EARTHA, and GIOVANNI. Black history and ancestry being an important theme in Jamila's practice, the conversation will explore the importance of artistic as well as familial legacy and lineage in her work. And connected to that - how ancestry influences her own sense of identity and how that shows up in her work. The talk discusses how Jamila Woods uses music and poetry as her contribution to a conversation on blackness and feminism, how she connects art, community building and political work, and how she uses language in an empowering way.

Music before and after the talk by: Hoe_mies

In a new series of Artist Talks, Music Pool Berlin invites musicians to talk about their practice for others to learn and be inspired.

GIOVANNI

ZORA

Sustaining Creative and Critical Communities

Andrea Goetzke — Mon, 24 Sep 2018 11:22:35 +0000

Wednesday, 10 October, 2018 - 19:30

Co-Up, Adalbertstr. 8

Language:

Englisch

This evening looks into different models, experiences and utopias of organizing in network or collective structures, and of inspiring community building - all with a focus on artists, musicians, and people working in music. How can we build creative and critical ecosystems that are based on mutual support and working together? How can we shape and create our creative and critical spaces, structures and interactions - so that we all can thrive in them together in the longer term?

The discussion brings diverse community experiences together - from international digitally connected networks to locally organizing collectives. A focus will be the sustainability of community structures and processes. How to deal with issues that may lead to a break-up of community structures, like conflict, imbalanced responsibilities, draining decision making processes etc.? What are best practices, and what is unavoidable but worth the effort? How can people stay inspired, committed, interested? Does the size of a group matter? Who is in and who is out? How to deal with money, how with ownership? How to define individual/community success? What are experiences with legal and administrative structures in running a collective? What are different models of working in a network, collective or community and what can they achieve?

Music creates community, maybe more than any other artistic expression. The discussion will also take a look into supporting and empowering the communities that form as a result of our practice - like people that gather regularly for a party series or regular guests at a specific music venue. Music helps like minded people find each other IRL. And through this more can happen eventually than just this one party series - e.g. through the connections and conversations established, through people getting inspired to do their own activities (together). What are experiences with community building around music, and especially with a connected critical attitude?

“Creative” and “critical” are regarded closely together in this conversation, dealing with communities or collectives that share some political, social or cultural ideal as a foundation of their practice.

The event is organized in cooperation between Music Pool Berlin and Interflugs.

Participants:

Susanne Kirchmayr aka Electric Indigo works as musician, composer and DJ. She started her career 1989 in Vienna, lived in Berlin from 1993 to 1996, founded the database and network for women in electronic music and digital arts "female:pressure" in 1998 and has received several awards in Austria and Germany. Her debut album “5 1 1 5 9 3“ was released on Imbalance Computer Music in spring 2018.

Ari Robey-Lawrence aka The Neighbourhood Character is a Berlin-based producer and selector who hosts a monthly show at Berlin Community Radio. Her Ph.D research, Shaking Habits (Goldsmiths UK), aims to enumerate strategies implemented by marginalised electronic musicians and performers who incorporate multicultural politics and praxes of difference into their creative persona(s), or into their unique approach(es) toward working in the dance music industry. Ari has recently spearheaded the establishment of the wood // work collective, an intersectional and non-binary / queer collective conceived with the purpose to create alternative avenues for socio-cultural mobility, professional self-empowerment, and transnational interchange in creative industries. Since 2014, Ari acts as a core co-organiser and a resident DJ at Raumweiterungshalle.

İpek İpekçioğlu aka DJ Ipek is a Berlin/Istanbul based DJ, producer and curator. Her work focuses on women-, migration-, queer and gender-related issues in contemporary and daily socio-political levels. DJ Ipek has performed in reputational electronic music festivals and has participated in a variety intercultural acts around the globe. In 2017, she has curated disPlaced – rePlaced: Cultural Transition of Istanbul and Berlin at Radialsystem, Berlin.

Daniela Seitz is a researcher, curator, DJ and cultural manager who makes things happen. As director and co-founder of Creamcake — a platform dedicated to exploring the impact of the Internet on music at the intersection of art and technology - Seitz creates new spaces for action and reflection. Approaching digital change with a fundamental openness and flexibility, she initiates and organizes concerts, performances, workshops, lectures, digital projects, and exhibitions. These include political event series Europool, experimental conference '<Interrupted = “Cyfem and Queer>', and an annual “new hybrid” festival called 3hd. Cooperating with a number of institutions, Creamcake is positioned as an open and queer organization, presenting visionary, experimental and non-conformist sounds from the outset.

LINNÉA - Born in Sweden and currently based in Berlin, Linnéa Palmestål is a resident DJ at the popular TRADE party at OHM, as well as the main teacher and co-founder of the No Shade mentoring and training program for female, trans and non-binary beginner DJ’s - that is slowly growing into a collective. LINNÉA’s energizing, au-courant sets span glossy trap, futuristic grime, R&B, neo-reggaeton and other hybrid styles that challenge the Euro step/touch hegemony. LINNÉA’s first EP is currently in the works and a release is to be expected in 2018.

DJ: ĀBNAMĀ - https://soundcloud.com/abnama

Tue, 21.02 Community Evening Composing for TV/Film

Eileen Möller — Thu, 16 Feb 2017 11:04:02 +0000

When: Tuesday, 21. February 2017
Location: Ackerstadtpalast (Freie Bühne Mitte e.V.) FREE ENTRY

Ackerstr. 169/170
M8 / U8 Rosenthalerplatz

Language: English

Topic: 2 sides of the Coin: Composers share their work practices and experiences working in Film/TV and Directors talk about their personal relationship to music and how that translates and helps them decide which musicians to work with or place in their films.

So far speaking will be Musicians: Cherilyn MacNeil (Dear Reader), Max Knoth and Bertram Denzel (denzel + huhn) and Directors Irene von Alberti and Uli M.Schueppel

Musicians ::
Cherilyn MacNeil (Dear Reader) is a songwriter -composer from Johannesburg, Südafrika living in Berlin. She is most known for her project Dear Reader. Her music has been synched in many films and composed scores for example: A Coffee in Berlin 2012, Türkisch für Anfänger 2012, Happy Hour 2015, etc. and she also writes synch pitches. She wrote the score for the acclaimed Berlin feature film, Oh Boy, which won her and her co-conspirators the Deutsche Filmpreis for Best Film Music in 2013. http://www.dearreadermusic.com/

Max Knoth works as a composer, arranger, orchestrator and sound designer. He composes for movies, concerts, theatre and recording sessions. Max Knoth worked together with Ryuichi Sakamoto, Lou Reed, Danny Elfman, Rachel Portman, Alan Silvestri, David Newman, Tom Tykwer, Christoph Schlingensief, Irmin Schmidt (CAN) and Henning Lohner (Ring 2 / Tagesschau). He has been an associate lecturer at Media Academy Darmstadt for many years. http://www.maxknoth.de/

Bertram Denzel born 1969 in Southwest-Germany and raised in Spain and France, is a Berlin resident DJ and musician since 1988. Besides several contributions to bands over the years, he started composing soundtracks in the mid-90ties beginning with short films. The first feature-length film, Paul is Dead (Director: Hendrik Handloegten) won the "Adolf-Grimme-Award", followed by 7 nominations since then, recently for the Tatort: Wer bin ich? (Bastian Günther). With his soundtrack for Alaska Johannson (Achim von Borries) he was nominated for the "Rolf-Hans-Müller-Award for film music" in 2014. His electronic music duo "denzel + huhn" released 4 albums, for example "Brom" in 2015 on oktaf records/kompakt. www.hardly-listening.com

Directors ::
Irene von Alberti was born 1963 in Stuttgart. Her first foray in to filmmaking was during her studies as a DiplomIngenieur via the camera. She began working as an assistant Camera women on the TV show “Marocain” from Elfi Mikesch, at this time she also worked as a director and editor on various music videos. She began studying film in 1988 - 1992 at the HFF (Hochschule for Fernsehen u. Film in Munich). In 1987 she started the FILMGALERIE 451 together with Frieder Schlaich as a video store, then film productions office and finally a DVD-Label for Arthouse Films. Since 1993 Irene has been working as a filmmaker: Director, Writer and Producer for Arthouse Cinema films. Directing such films as Tangerine (2007), Stadt als Beute (2004), Der Lange Sommer der Theorie (2016) ….etc. http://www.filmgalerie451.de

Uli M Schueppel studied German, Romance studies, and linguistics in Heidelberg, and then after landing in Berlin, changed directions and began studiying Directing at the Deutsche Film- und Fernsehakademie, Berlin (DFFB). Along with a number of short films, numerous music videos, and animations (most famously the Berlinale-Trailer/ Opener which has been in use since 2001 at the festival), he has been the author, director, producer, and occasionally even cameraman of 14 full-length films, ranging from feature films, essay films, and music films to documentaries.Uli
Since 2003, Schueppel has also worked as a guest lecturer, teaching direction and documentary film at the Deutsche Film- und Fernsehakademie (DFFB) and the Nederlandse-Filmacademie, Amsterdam. He has given numerous master class workshops on the topics of “music documentary”, “independent filmmaking”, and “digital storytelling“.
http://schueppel-films.de/

Tuesday, 19.06 Music Pool Berlin Artist Meetup #4

Eileen Möller — Thu, 14 Jul 2016 10:57:44 +0000

Our fourth Artist Meetup offers a platform for musicians to learn about others’ music projects, and meet each other to find out about possibilities for collaborations.

Eight artists and music makers will present their project, band, label, studio etc. to their peers - in order to find other people to join the project, or to get ideas and feedback from fellow musicians.

Afterwards everyone will have a chance to chat with each other (also with those who are not presenting) over a drink and perhaps find someone to collaborate with on a project, exchange ideas and contacts, offer services: build a community.

We hope for a great exchange of talent and look forward to seeing the musicians of the city getting together, coming out of their own scenes and opening up perspectives for the future!

Location:

ZUKUNFT am Ostkreuz
Laskerstr. 5 / Markgrafendamm
10245 Berlin Friedrichshain
S-Bahnhof Ostkreuz

For free. Join us.

Finanzierung & Förderung

Label & Verlag

Networking

Tue, 19.09. Music Pool Berlin Artist Meetup #4 APPLY NOW!!

Eileen Möller — Mon, 04 Jul 2016 10:25:44 +0000

Our fourth Artist Meetup offers a platform for musicians to learn about others’ music projects, and meet each other to find out about possibilities for collaborations.

We hope for a great exchange of talent and look forward to seeing the musicians of the city getting together, coming out of their own scenes and opening up perspectives for the future!

You want to present at the Artist Meetup? We have eight 10-minute slots. Please briefly outline what you would like to talk about in an email to andrea (at) musicpoolberlin (dot) net, by July 10th.

Location:

ZUKUNFT am Ostkreuz
Laskerstr. 5 / Markgrafendamm
10245 Berlin Friedrichshain
S-Bahnhof Ostkreuz

Finanzierung & Förderung

Label & Verlag

Networking