musicpoolberlin.net - Artist Development & Management

Hide Registration link:

Das "How to" zum nachhaltigen Aufbau deiner Künstler*innenmarke

Eileen Möller — Wed, 02 Jul 2025 11:14:14 +0000

Tuesday, 5 August, 2025 - 14:00 to Tuesday, 12 August, 2025 - 18:00

House of Music, Revaler Str. 99, RAW Gelände

Andreas Weckenbrock

Language:

Deutsch

Fee:

35 €

Um als Künstler:in erfolgreich zu sein, ist eine starke Strategie, wie Artists die Beziehungen zu Fans, Audience und Partner:innen gestalten, eines der grundlegendsten Elemente Deiner Musikkarriere. Die größten Künstler:innen der Welt zeigen, dass der Weg an die Spitze kein Zufall ist, sondern vielmehr Resultat harter Arbeit ist, die eine klare Grundlage, eine strategische Gesamtperspektive und intelligentes Handeln für eine starke Artist Brand erfordert. Im Rahmen des Workshops It’s All About The Brand: Das „How To" zum nachhaltigen Aufbau Deiner Künstler:innenmarke lernen die Teilnehmenden, was eine Markenstrategie für Künstler:innen ist, wie man eine solche Strategie erarbeitet und schließlich zum Leben erweckt.

Der Workshop ist in zwei Teile gegliedert: Im ersten Teil werden zunächst unterschiedlichen Begriffe aus den Bereichen Marke, Identität und Strategie unterschieden, gefolgt von einer Einführung in das Grundkonzept der Markenstrategie für Künstler:innen im Allgemeinen, sowie in die Zielgruppe und die Notwendigkeit eine Strategie zu entwickeln. Zum Abschluss des ersten Teils wird das Artist Brand Canvas (ABC) als praktisches Instrument für die Entwicklung vonMarkenstrategien für Künstler:innen vorgestellt.

Der zweite Teil konzentriert sich auf den Prozess der Entwicklung der Strategie Artist Brand. Teilnehmende werden zunächst mit der internen und externen Situationsanalyse, sowie der SWOT-Analyse vertraut gemacht. Um den Grundstein für den eigentlichen Strategieentwicklungsprozess zu legen, werden die Teilnehmenden in die Konzepte des Golden Circle von Sinek sowie in die Identitätsbasierte Markenführung von Burmann als zugrunde liegende wissenschaftliche Modelle eingeführt. Nach Abschluss der Definition der Identität der Künstler:innenmarke werden Messaging und Story der Brand entwickelt und auf die passenden Brand Touchpoints abgestimmt.

INHALTSÜBERSICHT

A EINE EINFÜHRUNG: MARKE, IDENTITÄT, STRATEGIE
1 Künstler, Persönlichkeit, Marke: Wovon reden wir hier?
2 Was ist eine Markenstrategie für Künstler:innen?
3 Wofür brauche ich als Künstler:in eine Markenstrategie und warum?
4 Ein neues Werkzeug, das Dir bei der Entwicklung Deiner Strategie hilft - das Artist Brand Canvas.

B DIE ENTWICKLUNG DEINER MARKENSTRATEGIE
1 Wem gehört die Marke, wer arbeitet mit der Marke?
2 Ein paar Dinge, die wir wissen müssen, bevor wir loslegen.
3 Ein kurzer Blick auf die Theorie
4 Das Herzstück: Die Markenidentität für Künstler:innen
5 Dein Messaging, Deine Story
6 Die Brand Touchpoints

Workshop

Hide Registration link:

Jonas Treuter

Eileen Möller — Mon, 24 Mar 2025 12:09:18 +0000

Booking

Jonas has seen the live music industry from all sides.
Having managed his own band for over 10 years with shows from tiny venues to big festivals like Lollapalooza Berlin and SXSW.
He is also a sound engineer, stage/tour manager, guitar tech and booker.

Fotocredits: Svenja Blobel

Treuter

Niklas Mündemann

Eileen Möller — Wed, 12 Feb 2025 14:44:03 +0000

Karriereplanung

Vertrieb

Kommunikation

Agentur Niklas

Niklas Mündemann studied saxophone and instrumental pedagogy at the Folkwang University of the Arts in Essen and has been working as a freelance musician and music teacher since 2017. He has released several albums and played concerts throughout Europe. By working with various labels and agencies worldwide, he has been able to build up a strong network and has been helping other artists to position themselves professionally in the music market since 2023.

To intensify this work, he founded the psst! agency in 2024, with which he supports musicians in the areas of release strategy, management, funding acquisition and music marketing. He is also the founder and chairman of the Klimper Klang - Musik Inklusiv e.V. association, which campaigns for barrier-free music offerings for people with disabilities and more inclusion in the music scene.

Mündemann

Maria Thamm

Eileen Möller — Tue, 21 Jan 2025 16:19:06 +0000

Booking

Coaching Deu

Coaching Eng

Booking Agency

Maria has been active in the music and events industry since 2006 and started her own booking agency, *Thammtation Music*, in 2013. She not only handles bookings but also manages artists, tours, productions, artist care, and video projects.

Before going solo, she gained valuable experience working with renowned companies like KBK, RBK Fusion, and ShevEvent. She studied Sociology, Psychology, and Media Education at the University of Augsburg, focusing on music and youth, and later completed additional training as a music business professional. Internships at Warner/Chappell Music and Radio Feierwerk helped pave her way into the industry.

Thamm

Workshop •• 360° DIY Music Career

Eileen Möller — Wed, 04 Dec 2024 12:45:06 +0000

Monday, 20 January, 2025 - 14:00

House of Music, Revaler Str. 99, RAW Gelände

Flemming Borby

Language:

Englisch

Fee:

35 €

Do you want to live out of your music but don't know how? We hear so much doom and gloom today from people screaming that there’s no money in music except for the big major artists. So how to make a good (subjective of course) living nowadays with your music? The secret is that there is not one way to succeed. You have to figure out what works for you. How to adapt both mentally and practically, and figure out how you can use your talents to make a living, and simultaneously pursue and fulfill your dream.

----------------------------------

I have been living out of music for the last 40 years, and have tried almost all fields in aconstantly changing the music business as a DIY-thinking person. Taking the starting point in my own story, I want to share with you what I have learned along the road, and I will run through what possibilities there are to get to live out of doing what you love the most, and how to put a career together so it fits YOUR personal needs and dreams.

Income aspects:

- what possibilities are there to launch a DIY music career

- what opportunities are there for musicians, producers, songwriters, artists

- what is needed to get the jobs

- what possibilities are there to develop a passive money income stream from your music

- how to co-work with the music industry as a partner

mindset aspects:

- the importance of setting goals and how to reach them

- how to focus on and work with mindsets that are supporting and motivating you to reach

your goals and dreams

- how to be efficient in getting things done daily?

- How can you be successful? What is success?

------------------------------------------

The first part of the workshop will be an overall presentation, and the second part will take starting point in your standing point.

2 parts:

20.01. 2 pm

21.01. 2 pm

Workshop

Networking

Kommunikation

Beginner

Hide Registration link:

Josh Savage

Eileen Möller — Mon, 12 Aug 2024 15:33:13 +0000

Technology & Innovation

Booking

Networking

Josh Savage is an indie singer-songwriter and pioneering force in the web3 music space, recognised as one of Europe's leading experts in leveraging blockchain technologies for artistic empowerment. With a rich background in the music industry, Josh has toured globally and shared stages with prominent artists like Robbie Williams and Snow Patrol. His groundbreaking "Love Letters" NFT collection, which achieved revenue equivalent to 50 million Spotify streams, exemplifies the transformative potential of web3 for independent musicians. Based in Berlin, Josh also leads Sofar Sounds Berlin, fostering a vibrant community of artists and fans. His innovative approach to digital community building and his commitment to artist independence make him a sought-after voice in the future of music.

Savage

Maikol Piardi

Eileen Möller — Wed, 03 Jul 2024 15:32:06 +0000

Social Media

Networking

Kommunikation

Maikol Piardi is a digital creator, podcast host, community founder, and music marketing coach with Italo-Panamanian roots. He has dedicated over ten years to the Italian music industry, taking on various roles such as hosting club nights and festivals, as well as organizing events. After completing his master's degree in Trade Marketing and business strategies and gaining experience in the fashion industry and sales sector, Maikol decided to relocate to Berlin to further pursue his passion for music. In 2019, he launched Music Travel Guide with the intention of showcasing Berlin-based musicians, producers, and founders. Over time, it evolved into a media platform and Club Membership for music enthusiasts, artists and musicians, helping professionals advance in their careers. As a music marketing coach, Maikol offers individualized coaching programs aimed at helping independent musicians promote their work authentically while effectively connecting with fans. His 1:1 personalized coaching sessions provide guidance on various aspects of promoting one's music career. “My goals are to inspire everyone around me through the actions that I take, the lessons that I learn and the enthusiasm I can share with others.”

Piardi

Em Burrows

Eileen Möller — Wed, 29 May 2024 14:31:02 +0000

Em Burrows is a music producer, qualified educator, and music industry professional from Western Australia. She has worked in the Australian music sector for almost 20 years in many roles including ‘Audience Development Officer’ at West Australian Music. She is also the founder of ‘Avalon Berlin’; an international development program for West Australian artists. Community, connection, and a holistic approach is at the heart of Em’s practice. Her broad experience in creative strategising and management enables her to help artists get to the heart of their own artistic and professional intentions and to develop actionable pathways towards sustainable long term creative careers. Em is particularly passionate about empowering, educating, and supporting female artists.
As well as being a self-managed independent artist, Em is a record label owner (Group Therapy Records), community leader and gender equity advocate (Girls Rock! WA), experienced radio broadcaster, and podcast host (Wide Open Road: The West Australian Music Podcast). In 2022, she was nominated for Western Australia's most prestigious industry award, the Gold WAMi, for her contribution to the local music sector.

Em currently resides in Berlin.

Burrows

Christoph „Hadl“ Hassel

Eileen Möller — Tue, 13 Feb 2024 16:30:39 +0000